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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. Who coined the term "mere exposure effect"?
(a) Danny Oppenheimer.
(b) Daniel Gilbert.
(c) Shane Frederick.
(d) Robert Zajonc.

2. When the author demonstrates enlisting cognitive ease when writing, he gives two statements about Adolf Hitler. Which of these statements APPEARED to be the most legitimate?
(a) The statement in bold print.
(b) The statement in wide-set print.
(c) The statement in italics.
(d) The statement in small print.

3. Who introduced the labels System 1 and System 2 as systems of the mind?
(a) Nassim Taleb.
(b) Larry Jacoby.
(c) Mihaly Csikszentmihalyi.
(d) Keith Stanovich and Richard West.

4. According to the author, people who are what are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations?
(a) Emotionally active.
(b) Considery axioms.
(c) Cognitively busy.
(d) Following fallacies.

5. What comparison does the author make between six-year-old boys and six-year-old girls in Chapter 10?
(a) Their mathematical skills.
(b) Their average vocabulary.
(c) Their skills at geometry.
(d) Their kind behavior.

Short Answer Questions

1. Who created a study article called "Becoming Famous Overnight"?

2. What example is presented in the opening of Chapter 1 to demonstrate slow thinking?

3. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?

4. The author presents a sentence describing Jane losing her wallet in New York in Chapter 6. What word stood out the most for subjects given a recall test about the sentence?

5. Who introduced the word "flow" to describe the state of effortless attending?

(see the answer key)

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