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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. The author conludes in Chapter 10 that humans pay more attention to the content of messages than to what?
(a) Information about their reliability.
(b) Information about their connection with self.
(c) The statistics behind them.
(d) Their causality.

2. What term refers to an approach to problem solving that employs a practical method not guaranteed to be perfect, but sufficient for the immediate goals?
(a) Heuristic.
(b) Illusion.
(c) Causality.
(d) Executive control.

3. What is described as the currency consumed by the nervous system above all others, and which serves as a currency for effortful mental activity?
(a) Estrogen.
(b) Vitamin B.
(c) Testosterone.
(d) Glucose.

4. Who coined the term "mere exposure effect"?
(a) Shane Frederick.
(b) Danny Oppenheimer.
(c) Robert Zajonc.
(d) Daniel Gilbert.

5. According to the author, people who are what are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations?
(a) Emotionally active.
(b) Cognitively busy.
(c) Following fallacies.
(d) Considery axioms.

Short Answer Questions

1. The average effort of System 2 is repeatedly compared with what?

2. The operations of System 2 have one feature in common. What is this feature?

3. With whom did Daniel Kahneman conduct a study on pupil dilation at the University of Michigan?

4. Who introduced the labels System 1 and System 2 as systems of the mind?

5. What illusion does the author demonstrate by presenting lines that appear to be different sizes but are in fact the same?

(see the answer key)

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