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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. What occurs when people consider a particular value for an unknown quantity before estimating that quantity?
(a) Artifacts.
(b) Ego depletion.
(c) Cognitive Pupillometry.
(d) An anchoring effect.

2. The author provides an excerpt related to "norm theory" that comes from an essay he had written with what psychologist?
(a) Daniel Gilbert.
(b) Shane Frederick.
(c) Dale Miller.
(d) Danny Oppenheimer.

3. In the statistics presented by the author in the opening of Chapter 10, he states that instances of what disease are less prevalent in rural, sparsely populated counties largely in the Midwest, South, and the West?
(a) Tuberculosis.
(b) Kidney cancer.
(c) Uterine cancer.
(d) AIDS.

4. When did the Yom Kippur War break out?
(a) 1965.
(b) 1953.
(c) 1999.
(d) 1973.

5. What branch of medicine deals with the incidence, distribution, and possible control of diseases and other health factors?
(a) Epidemiology.
(b) Psychology.
(c) Psychiatry.
(d) Biology.

Short Answer Questions

1. In the presentation of the "character" of Tom W. in Chapter 14, what is the subject of the experiment asked to rate?

2. What illusion does the author demonstrate by presenting lines that appear to be different sizes but are in fact the same?

3. What does the acronym WYSIATI stand for?

4. What does the author suggest when quoting sources in persuasive writing?

5. What do we lose touch with when we are uncomfortable or unhappy?

(see the answer key)

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