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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. What word from Chapter 6 refers to the state of being out of keeping with the norm or inconsistent?
(a) Incongruity.
(b) Depletion.
(c) Recognition.
(d) Articluation.

2. When did Kahneman publish Attention and Effort?
(a) 1965.
(b) 1973.
(c) 1985.
(d) 1999.

3. In the aphorisms presented by the author in Chapter 5, what aphorisms were judged to be more insightful to study participants?
(a) The ones that use large words.
(b) The ones that rhyme.
(c) The ones that do not rhyme.
(d) The ones that are memorable.

4. In the presentation of the "character" of Tom W. in Chapter 14, what is the subject of the experiment asked to rate?
(a) What Tom's major is in college.
(b) What job Tom has.
(c) At what age Tom gets married.
(d) How old Tom is.

5. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?
(a) They initially rose.
(b) They stayed the same.
(c) The drastically dropped.
(d) They initially dropped.

Short Answer Questions

1. In the conclusion of the study of availability bias conducted by Paul Slovic, Sarah Lichtenstein, and Baruch Fischoff, they deduced that estimates of causes of death are warped by what?

2. What statistician illustrated the ease with which people see patterns where none exist?

3. What term refers to an approach to problem solving that employs a practical method not guaranteed to be perfect, but sufficient for the immediate goals?

4. What illusion does the author demonstrate by presenting lines that appear to be different sizes but are in fact the same?

5. Who created the Remote Association Test to study creativity?

(see the answer key)

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