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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 19 - 24.

Multiple Choice Questions

1. What do causal base rates do?
(a) They create ego depletion.
(b) They change one's view of how the individual case came to be.
(c) They solidify one's view of the overall perspective of a case.
(d) They create axioms.

2. What is a reliable way to make people believe in falsehoods?
(a) Nodding.
(b) Looking to the left.
(c) Frequent repetition.
(d) Standing boldly with arms crossed.

3. Consider the following sentence from Chapter 19 where the author describes people who "knew well before it happened that the 2008 financial crisis was inevitable" (385). What objectionable word does the author point out in this sentence?
(a) Crisis.
(b) Inevitable.
(c) Before.
(d) Knew.

4. In the example where the author presents two candidates for a college professorship, which individual is described as recently completing her graduate work?
(a) Sarah.
(b) Mary.
(c) Anne.
(d) Kim.

5. Where did Kahneman and Tversky present their Linda study to doctoral students in the decision-science program?
(a) Harvard University School of Business.
(b) Stanford Graduate School of Business.
(c) New York University School of Business.
(d) Princeton University School of Business.

Short Answer Questions

1. What neighborhood within Niagara Falls, New York was the location of a 70-acre landfill that was the epicenter of a massive environmental disaster?

2. What term refers to an approach to problem solving that employs a practical method not guaranteed to be perfect, but sufficient for the immediate goals?

3. What branch of medicine deals with the incidence, distribution, and possible control of diseases and other health factors?

4. In assessing the stock market, the author asserts that skill in evaluating the business prospects of a firm is not sufficient for stock trading. Traders often lack the skill to answer what crucial question?

5. How many pairs of competing companies are analyzed in Built to Last?

(see the answer key)

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