1. Who is the author of The Halo Effect?
(a) Malcolm Gladwell.
(b) Philip Rosenzweig.
(c) Baruch Fischhoff.
(d) Christopher Chabris.

2. How many pairs of competing companies are analyzed in Built to Last?
(a) 16.
(b) 18.
(c) 12.
(d) 8.

3. Who was Richard Nisbett's student who assisted in conducting an experiment at the University of Michigan that the author cites in Chapter 15?
(a) Christopher Hsee.
(b) Eugene Borgida.
(c) Gary Klein.
(d) John List.

4. When did the Yom Kippur War break out?
(a) 1953.
(b) 1999.
(c) 1973.
(d) 1965.

5. Amos Tversky, Tom Gilovich, and Robert Vallone conducted a study of misperceptions and randomness in what sport?
(a) Tennis.
(b) Soccer.
(c) Basketball.
(d) Football.

Short Answer Questions

1. In the example where the author presents two candidates for a college professorship, which individual is described as having held a postdoctoral position for the last three years?

2. What does the author claim the main function of System 1 is in Chapter 6?

3. What do scientists call observations that are produced entirely by some aspect of the method of research?

4. In the example where the author presents two candidates for a college professorship, which choice is favored by intuition?

5. The author compares the conscious mind with what in Chapter 5?

(see the answer key)

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