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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is Google's Silicon Valley headquarters called?

2. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?

3. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?

4. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?

5. What topic did Google founder Larry Page select for his dissertation at Stanford?

Short Essay Questions

1. What did Patrician Greenfield's 2009 Science article describe in terms of the skills people acquire from Internet use?

2. In Chapter Six, what does Carr cite French poet and politician Alphonse de Lamartine as saying would be the death of books in 1831?

3. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

4. In Chapter Eight, how did Frederick Winslow Taylor's methods increase productivity in the Midvale Steel Plant in Philadelphia in the late 1800s?

5. In Chapter Seven, how did educators' hopes for the positive effects of students reading texts with hyperlinks work out?

6. In Chapter Six, what was the experience of Christine Rosen, the fellow at the Ethics and Public Policy Center in Washington, D.C., when she read an e-copy of Nicholas Nickleby?

7. In Chapter Five, how does Carr point out that the architecture of the Bronx Library Center has changed to reflect the supremacy of the Internet?

8. In Chapter Six, what does Carr report might happen in the future with the incorporation of social media into e-Books?

9. In Chapter 7, what idea from Samuel Johnson does Carr end the chapter with?

10. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Write an essay explaining the meaning of the term "switching costs," and explain how they relate to the act of surfing the Internet.

Essay Topic 2

How does Carr use the Flynn effect and the data on I.Q. increases to support his arguments that the Internet has changed our brains and our societies in significant ways? Write an essay explaining your answer, citing specific references to the text to support your conclusions.

Essay Topic 3

Why is Google's business model so dependent on its ability to feed users information and web content so quickly and efficiently? Write an essay explaining your answer.

(see the answer keys)

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