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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?

2. What is the title of Maggie Jackson's book about multitasking?

3. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?

4. In Chapter Six, what does Carr say is the one form of popular media that has been most resistant to the Net's influence?

5. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?

Short Essay Questions

1. In Chapter 7, what idea from Samuel Johnson does Carr end the chapter with?

2. What did Google's Eric Schmidt tell the Wall Street Journal is Google's main goal, and how long does he expect it to take to achieve that goal?

3. In Chapter Six, what does Carr report might happen in the future with the incorporation of social media into e-Books?

4. In Chapter Eight, how did Frederick Winslow Taylor's methods increase productivity in the Midvale Steel Plant in Philadelphia in the late 1800s?

5. In Chapter Seven, how did educators' hopes for the positive effects of students reading texts with hyperlinks work out?

6. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

7. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

8. What did Jakob Nielsen's 2006 study of the way people read web pages find?

9. Who did Larry Page recruit to help him build what became Google's original search engine, and why did he choose this person?

10. In Chapter Seven, what does Carr think about the effects of email notifications on people's concentration when working online?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Write an essay explaining how Carr feels about the rise of social media platforms and of people's use of these platforms. Do you agree with Carr's opinions about social media?

Essay Topic 2

How does Carr use the Flynn effect and the data on I.Q. increases to support his arguments that the Internet has changed our brains and our societies in significant ways? Write an essay explaining your answer, citing specific references to the text to support your conclusions.

Essay Topic 3

According to Carr, why do so many people not only welcome, but seek out, interruptions when they use the Internet? Write an essay explaining your answer, citing specific references to the text to support your arguments.

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