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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 45 - 88).

Multiple Choice Questions

1. According to Carr, language itself is NOT which of the following?
(a) A critical means of communication.
(b) Usually learned by the age of 5.
(c) A group exercise.
(d) A technology.

2. What did a 2006 study by Jupiter Research reveal a huge overlap in, according to Carr in Chapter Five?
(a) Web surfing and eating.
(b) TV viewing and Smartphone use.
(c) TV viewing and Web surfing.
(d) Smartphone use and computer use.

3. How does the brain's ability to adapt to changes shift as people age?
(a) The brain needs medication to be able to change as people age.
(b) The brain becomes more able to change as people age.
(c) The brain requires surgery to be able to change as people age.
(d) The brain becomes less able to change as quickly as people age.

4. How does Carr himself contribute to Internet content by the mid-2000s?
(a) He becomes a user-interface professional for Apple.
(b) He becomes a software engineer.
(c) He becomes a blogger.
(d) He becomes a marketing chief for Google.

5. Which former Rhodes Scholar and former student body president at Florida State University told Carr he does not read books any longer?
(a) John Sonyar.
(b) James Murphy.
(c) Fred Armisen.
(d) Joe O'Shea.

Short Answer Questions

1. What kind of sea slugs did Eric Kandel perform experiments on in the early 1970s?

2. Who was the inventor of the typewriter?

3. What does Hebb's rule say?

4. Who did Gutenberg secure funding for his printing press from?

5. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?

(see the answer key)

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