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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 45 - 88).

Multiple Choice Questions

1. Carr writes that the computer is our servant, but it is simultaneously which of the following?
(a) Our master.
(b) Our confidant.
(c) Our savior.
(d) Our friend.

2. Who wrote the book Understanding Media: The Extensions of Man?
(a) Walter Winchell.
(b) Merrion Crace.
(c) Marshall McLuhan.
(d) Nicholas Carr.

3. How does Carr say the Net differs most from much of the mass media it has displaced?
(a) It is cheap.
(b) It is bidirectional.
(c) It is more accessible.
(d) It is democratic.

4. How did the rise of silent reading change the architecture of libraries, according to Carr?
(a) Private carrels and cloisters were torn out in favor of longer tables in open spaces where people could read silently side by side.
(b) Individual rooms with doors that could be closed were installed.
(c) Small, individual desks were installed.
(d) Theaters were installed.

5. How did Francis Bacon say that Gutenberg's press affected the globe?
(a) He said it made books much less expensive.
(b) He said it made societies much more equal.
(c) He said it made everyone, everywhere, better educated.
(d) He said it changed things all over the world so much that no empire or sect or star had as great an effect worldwide.

Short Answer Questions

1. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?

2. How did the map and clock change language indirectly, according to Carr?

3. Which of the following terms did Jeffrey Schwartz of UCLA coin?

4. What does the phrase scriptura continua refer to, according to Carr in Chapter Four?

5. Where was Johannes Gutenberg born?

(see the answer key)

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