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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?
(a) Elton Newton.
(b) Tim Brooks.
(c) Les Moonves.
(d) Gerald George.

2. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?
(a) The Stranger.
(b) The Snows of Kilimanjaro.
(c) The Yellow Wallpaper.
(d) The Demon Lover.

3. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) ClickFortress.
(b) WorkRelate.
(c) DataWorld.
(d) ClickTale.

4. Which was one of the first computers Carr ever bought for his own personal use?
(a) One of Toshibia's early laptops.
(b) An early Apple Smartphone.
(c) One of Apple's earliest Macintoshes.
(d) One of IBM's earliest desktops.

5. Which dialogue did Plato write about love, beauty and rhetoric that Carr references in Chapter Three?
(a) Daedulus.
(b) The Iliad.
(c) Phaedrus.
(d) Circe.

Short Answer Questions

1. Which company owns YouTube?

2. What did a 2006 study by Jupiter Research reveal a huge overlap in, according to Carr in Chapter Five?

3. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?

4. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?

5. What does the researcher Nicole Speer say about the act of deep reading?

(see the answer key)

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