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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. Who wrote the book Understanding Media: The Extensions of Man?
(a) Walter Winchell.
(b) Marshall McLuhan.
(c) Nicholas Carr.
(d) Merrion Crace.

2. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?
(a) Attention.
(b) Emotions.
(c) Money.
(d) Education.

3. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Larson Nowel.
(b) Eric Schmidt.
(c) Sergey Brin.
(d) Bill Gates.

4. What kinds of problems did Google run into when it tried to begin digitizing the world's books?
(a) The time it took to scan all the books into its systems was debilitating.
(b) Authors started widespread demonstrations in the streets of Silicon Valley against the project.
(c) An overload on the company's servers.
(d) Publishers and authors suing them for copyright infringement.

5. What does Carr say is Johnson's primary kind of knowledge in the end of Chapter Seven?
(a) The ability to cite at least three academic scholars who specialized in a given topic.
(b) The ability to know a subject in depth for ourselves.
(c) The ability to discuss a given topic in a debating format.
(d) The ability to write at least five pages of clear reasoning on a given topic, and to provide a window into an opposing point of view.

Short Answer Questions

1. About how many bibles did Gutenberg print before running out of money?

2. About how much did Carr spend on his first real computer purchase in 1986?

3. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?

4. Which researcher carried out the first studies that showed people's brains changing in response to Internet use?

5. What did the Flynn effect refer to?

(see the answer key)

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