View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. How does Carr himself contribute to Internet content by the mid-2000s?
(a) He becomes a software engineer.
(b) He becomes a user-interface professional for Apple.
(c) He becomes a marketing chief for Google.
(d) He becomes a blogger.

2. How long did Eric Schmidt tell The Wall Street Journal in 2005 that it would take Google to organize the world's information and make it universally accessible and useful?
(a) 100 years.
(b) 300 years.
(c) 25 years.
(d) 1000 years.

3. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Les Moonves.
(b) Walter White.
(c) Walter Winchell.
(d) David Sarnoff.

4. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?
(a) A sign of progress.
(b) An addition to an old one.
(c) Cheap.
(d) A sign of regression.

5. Who was one of the first biologists to argue that the human brain might be in a constant state of flux?
(a) Jessica Joyner.
(b) Michael Moskovitz.
(c) J.Z. Young.
(d) Marion Crace.

Short Answer Questions

1. How did much of the early evidence of neuroplasticity come about?

2. What letter do people's eye movements roughly trace the shape of when they read content online, according to researcher Jakob Nielsen?

3. What is Google's Silicon Valley headquarters called?

4. What skill was Plato best known for?

5. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?

(see the answer key)

This section contains 278 words (approx. 1 page at 300 words per page) View a FREE sample