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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. What does New York University professor Clay Shirkey suggest is overrated in Chapter Six?
(a) Surfing the Net.
(b) Going to college.
(c) Newspapers.
(d) Reading long novels like War and Peace.

2. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) DataWorld.
(b) ClickFortress.
(c) ClickTale.
(d) WorkRelate.

3. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?
(a) Rolling Stone.
(b) Vanity Fair.
(c) Clarion.
(d) The New Yorker.

4. What was one of the main drawbacks to scrolls?
(a) They were expensive.
(b) They were only used by the poorest people.
(c) They were fragile.
(d) There was never enough ink to use on the scrolls.

5. What are the tiny jumps people's eye movements make as they read, as discovered by Louis Emilie Javal in 1879?
(a) Croquets.
(b) Scavulas.
(c) Saccades.
(d) Malinas.

Short Answer Questions

1. In Chapter Three, what does Ong say that writing does for consciousness?

2. What does Carr say was a feature of early writing that is hard for us to imagine today?

3. In Chapter Three, which of the following does Carr say is often not recognized by a technology's inventor?

4. Which alphabet became the model for most Western alphabets, according to Carr?

5. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?

(see the answer key)

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