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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 44).

Multiple Choice Questions

1. In which year was Carr born?
(a) 1959.
(b) 1936.
(c) 1946.
(d) 1990.

2. What kind of award did Eric Kandel win for his work on sea slugs in the 1970s?
(a) The James Fields Medal.
(b) The Queen's Citation for Excellence in Science.
(c) The Nobel Prize.
(d) The Royal Academy's Science Award.

3. What kind of sea slugs did Eric Kandel perform experiments on in the early 1970s?
(a) Cucumbers.
(b) Golangels.
(c) Prickly slugs.
(d) Aplysia.

4. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) David Sarnoff.
(b) Walter Winchell.
(c) Les Moonves.
(d) Walter White.

5. What did Aristotle think the primary function of the human brain was?
(a) To keep the heart beating.
(b) To process auditory signals.
(c) To keep the emotions in check.
(d) To keep the body from overheating.

Short Answer Questions

1. Which university was at the forefront of computer programming and technological advances in the late 1970s, according to Carr?

2. Which former Rhodes Scholar and former student body president at Florida State University told Carr he does not read books any longer?

3. Which of the following terms did Jeffrey Schwartz of UCLA coin?

4. About how much did Carr spend on his first real computer purchase in 1986?

5. Who wrote the book Understanding Media: The Extensions of Man?

(see the answer key)

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