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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 44).

Multiple Choice Questions

1. What kind of sea slugs did Eric Kandel perform experiments on in the early 1970s?
(a) Aplysia.
(b) Cucumbers.
(c) Golangels.
(d) Prickly slugs.

2. How did much of the early evidence of neuroplasticity come about?
(a) Through experiments researches tracked on ultrasound machines.
(b) Through experiments that studied the brain's reaction to injuries.
(c) Through experiments about the movement of the right arm.
(d) Through experiments about language.

3. What device does Carr buy in 1990 that increases his ability to connect to the nascent Internet?
(a) An external hard drive.
(b) A modem.
(c) A Hypercard.
(d) A cyber-optic cable connector.

4. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Help people learn to read more quickly.
(b) Help people learn how to grow gardens.
(c) Shape the process of thought.
(d) Shape the business models of technology.

5. What does Hebb's rule say?
(a) Brain cells that do not ever change are called static.
(b) Brain cells that can shift their function from one thing to another are called transformers.
(c) Brain cells that fire together wire together.
(d) Brain cells that regenerate after injury are called super brain cells.

Short Answer Questions

1. Carr writes that the computer is our servant, but it is simultaneously which of the following?

2. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?

3. Which university was at the forefront of computer programming and technological advances in the late 1970s, according to Carr?

4. Who wrote the book Understanding Media: The Extensions of Man?

5. What else besides repeated physical actions can rewire the human brain?

(see the answer key)

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