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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 44).

Multiple Choice Questions

1. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Walter Winchell.
(b) David Sarnoff.
(c) Walter White.
(d) Les Moonves.

2. Who was one of the inventors of BASIC, the first programming language to use common words and syntax?
(a) Nicholas Carr.
(b) Bill Richardson.
(c) Steve Jobs.
(d) John Kemeny.

3. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?
(a) Norman Dodge.
(b) Jessica Joyner.
(c) Rene Descartes.
(d) Michael Merzenich.

4. In what year was the book Understanding Media: The Extensions of Man published?
(a) 1984.
(b) 1940.
(c) 1980.
(d) 1964.

5. Who wrote the book Understanding Media: The Extensions of Man?
(a) Walter Winchell.
(b) Merrion Crace.
(c) Nicholas Carr.
(d) Marshall McLuhan.

Short Answer Questions

1. How does the brain's ability to adapt to changes shift as people age?

2. What does Carr say he finds himself trapped in by the mid-1990s relating to computer equipment purchasing?

3. How many categories does Carr claim our technologies can be divided into in Chapter Three?

4. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?

5. When was the Apple Computer company incorporated?

(see the answer key)

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