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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 44).

Multiple Choice Questions

1. Who was one of the inventors of BASIC, the first programming language to use common words and syntax?
(a) Nicholas Carr.
(b) Steve Jobs.
(c) Bill Richardson.
(d) John Kemeny.

2. What else besides repeated physical actions can rewire the human brain?
(a) Having and walking a dog every day.
(b) Herbs and spices.
(c) Purely mental activity.
(d) Direct exposure to bright sunlight.

3. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?
(a) Michael Merzenich.
(b) Jessica Joyner.
(c) Rene Descartes.
(d) Norman Dodge.

4. What did Aristotle think the primary function of the human brain was?
(a) To keep the body from overheating.
(b) To process auditory signals.
(c) To keep the emotions in check.
(d) To keep the heart beating.

5. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Help people learn how to grow gardens.
(b) Shape the process of thought.
(c) Shape the business models of technology.
(d) Help people learn to read more quickly.

Short Answer Questions

1. Who wrote the book Understanding Media: The Extensions of Man?

2. Who laid out a theory of dualism in his Meditations of 1641?

3. How did much of the early evidence of neuroplasticity come about?

4. When was the Apple Computer company incorporated?

5. According to Carr in Chapter Three, every technology is an expression of which of the following?

(see the answer key)

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