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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 89 - 132).

Multiple Choice Questions

1. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?
(a) Its Dewey Decimal system.
(b) Its safe.
(c) Its attic.
(d) Its filing system.

2. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?
(a) Tim Brooks.
(b) Les Moonves.
(c) Gerald George.
(d) Elton Newton.

3. What does the Norwegian literary studies professor Anne Mangen say all reading is?
(a) A means of self-improvement.
(b) Multi-sensory.
(c) A sign of humanity's progress.
(d) An exercise in patience.

4. What did the creation of word breaks and punctuation do for readers as the act of writing evolved, according to Carr?
(a) Readers became more receptive to having their children learn to read.
(b) Readers became more likely to want to attend the theater.
(c) Readers became more likely to also want to listen to music as they were reading.
(d) Readers became more efficient and more attentive.

5. According to Carr, language itself is NOT which of the following?
(a) Usually learned by the age of 5.
(b) A technology.
(c) A group exercise.
(d) A critical means of communication.

Short Answer Questions

1. In Chapter Three, what does Carr posit is one way to trace the intellectual maturation of individuals?

2. Which famous philosopher from the 1800s wrote an appreciative small piece about his love for the typewriter?

3. Who created the Hypercard application?

4. When was the Apple Computer company incorporated?

5. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?

(see the answer key)

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