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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 89 - 132).

Multiple Choice Questions

1. What did Lee de Forest invent?
(a) The Audion.
(b) The short-wave radio.
(c) The television.
(d) The Enigma machine.

2. Who wrote the book Understanding Media: The Extensions of Man?
(a) Marshall McLuhan.
(b) Walter Winchell.
(c) Nicholas Carr.
(d) Merrion Crace.

3. What does Carr say that the Net is by design in Chapter Seven?
(a) An ad revenue tool.
(b) An interruption system.
(c) An educational tool.
(d) A purveyor of fine goods.

4. What do instrumentalists believe, according to Carr?
(a) Tools of technology have their own paths and need to be tightly controlled.
(b) Tools of technology are neutral in themselves and have no ends of their own.
(c) Tools of technology will be the end of humanity.
(d) Tools of technology are only for the wealthy.

5. How did Francis Bacon say that Gutenberg's press affected the globe?
(a) He said it made books much less expensive.
(b) He said it changed things all over the world so much that no empire or sect or star had as great an effect worldwide.
(c) He said it made societies much more equal.
(d) He said it made everyone, everywhere, better educated.

Short Answer Questions

1. In Chapter Five, what does Carr argue that hyperlinks do in a text?

2. In Chapter Six, what does Carr say a book retains over the computer as a device for reading?

3. In Chapter Seven, Carr argues that distractions cause greater impairment when the train of thought we are involved in is which of the following?

4. Where did Lee de Forest grow up?

5. What does Carr say he finds himself trapped in by the mid-1990s relating to computer equipment purchasing?

(see the answer key)

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