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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How does Carr say the Net differs most from much of the mass media it has displaced?
(a) It is cheap.
(b) It is more accessible.
(c) It is democratic.
(d) It is bidirectional.

2. What did the psychologist Vaughan Bell saw the ability to focus on a single task represents in the history of psychological development?
(a) A natural step in human history.
(b) A hindrance in human survival rates.
(c) A strange anomaly.
(d) A progressive lead forward.

3. How did the rise of silent reading change the architecture of libraries, according to Carr?
(a) Individual rooms with doors that could be closed were installed.
(b) Small, individual desks were installed.
(c) Private carrels and cloisters were torn out in favor of longer tables in open spaces where people could read silently side by side.
(d) Theaters were installed.

4. What kind of award did Eric Kandel win for his work on sea slugs in the 1970s?
(a) The Nobel Prize.
(b) The Royal Academy's Science Award.
(c) The Queen's Citation for Excellence in Science.
(d) The James Fields Medal.

5. What skill was Plato best known for?
(a) Oration.
(b) Debating.
(c) Editing.
(d) Writing.

Short Answer Questions

1. Who created the Hypercard application?

2. What job did Johannes Gutenberg have before inventing the printing press?

3. Which of the following terms did Jeffrey Schwartz of UCLA coin?

4. What does Carr say he finds himself trapped in by the mid-1990s relating to computer equipment purchasing?

5. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?

Short Essay Questions

1. When scientists first discovered how adaptable, or "plastic" the brain was, how did the field of neuroscience receive this revelation?

2. In Chapter Three, what does Carr identify as the format of some of the earliest Sumerian writing that archaeologists and historians have uncovered?

3. What does Carr think is the relationship between a medium and the content conveyed through that medium?

4. How does attending Dartmouth College in the 1970s affect Carr's attitudes towards computers?

5. What is the central message from Marshall McLuhan's 1964 book Understanding Media: The Extensions of Man, according to Carr?

6. What movie does Carr reference in Chapter One, and what does he use the reference to illustrate?

7. In Chapter Five, what is the most important difference Carr identifies between the Net and most of the mass media it replaces, like television?

8. How does Carr claim the creation of clocks influenced civilization?

9. According to Carr, what is one way in which a reader can connect deeply with a book he is reading?

10. How did the neuroscientist Michael Merzenich prove the brain was more changeable than was previously thought with his experiments in the 1960s?

(see the answer keys)

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