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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which was one of the first computers Carr ever bought for his own personal use?
(a) One of Apple's earliest Macintoshes.
(b) One of Toshibia's early laptops.
(c) An early Apple Smartphone.
(d) One of IBM's earliest desktops.

2. How does Carr himself contribute to Internet content by the mid-2000s?
(a) He becomes a blogger.
(b) He becomes a user-interface professional for Apple.
(c) He becomes a marketing chief for Google.
(d) He becomes a software engineer.

3. What was one of the main drawbacks to scrolls?
(a) They were fragile.
(b) They were expensive.
(c) They were only used by the poorest people.
(d) There was never enough ink to use on the scrolls.

4. How did the rise of silent reading change the architecture of libraries, according to Carr?
(a) Theaters were installed.
(b) Individual rooms with doors that could be closed were installed.
(c) Small, individual desks were installed.
(d) Private carrels and cloisters were torn out in favor of longer tables in open spaces where people could read silently side by side.

5. About how much did Carr spend on his first real computer purchase in 1986?
(a) $5,000.
(b) $500.
(c) $2,000.
(d) $10,000.

Short Answer Questions

1. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?

2. Which alphabet became the model for most Western alphabets, according to Carr?

3. What did the creation of word breaks and punctuation do for readers as the act of writing evolved, according to Carr?

4. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?

5. Which dialogue did Plato write about love, beauty and rhetoric that Carr references in Chapter Three?

Short Essay Questions

1. How did the neuroscientist Michael Merzenich prove the brain was more changeable than was previously thought with his experiments in the 1960s?

2. How does Carr describe Friedrich Nietzsche's feelings towards his first typewriter?

3. In Chapter One, how does Joe O'Shea feel about his decision to stop reading books in favor of the shorter-form content of the Internet?

4. How does Carr describe intellectual technologies?

5. What movie does Carr reference in Chapter One, and what does he use the reference to illustrate?

6. How does Carr describe the characteristics of a so-called technological determinist?

7. What invention did Lee de Forest create, and what technological advances did it allow for?

8. When scientists first discovered how adaptable, or "plastic" the brain was, how did the field of neuroscience receive this revelation?

9. How did Johannes Gutenberg change the path of human history, according to Carr?

10. In Chapter One, what activity does Carr propose heavy Internet use has diminished human capacity for?

(see the answer keys)

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