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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Walter Winchell.
(b) Les Moonves.
(c) David Sarnoff.
(d) Walter White.

2. How many categories does Carr claim our technologies can be divided into in Chapter Three?
(a) 7.
(b) 4.
(c) 8.
(d) 2.

3. Carr writes that the computer is our servant, but it is simultaneously which of the following?
(a) Our confidant.
(b) Our master.
(c) Our savior.
(d) Our friend.

4. What did Lee de Forest invent?
(a) The short-wave radio.
(b) The television.
(c) The Enigma machine.
(d) The Audion.

5. Which alphabet became the model for most Western alphabets, according to Carr?
(a) Chinese.
(b) Russian.
(c) Arabic.
(d) Greek.

Short Answer Questions

1. How did Francis Bacon say that Gutenberg's press affected the globe?

2. According to Carr in Chapter Three, every technology is an expression of which of the following?

3. What job did Johannes Gutenberg have before inventing the printing press?

4. What does Carr say was a feature of early writing that is hard for us to imagine today?

5. What did Aristotle think the primary function of the human brain was?

Short Essay Questions

1. What is the central message from Marshall McLuhan's 1964 book Understanding Media: The Extensions of Man, according to Carr?

2. What does Carr think is the relationship between a medium and the content conveyed through that medium?

3. When scientists first discovered how adaptable, or "plastic" the brain was, how did the field of neuroscience receive this revelation?

4. How does attending Dartmouth College in the 1970s affect Carr's attitudes towards computers?

5. In Chapter Five, what does Carr say research suggests about the relationship between the time people spend on the Net and the time they spend watching television?

6. In Chapter One, what activity does Carr propose heavy Internet use has diminished human capacity for?

7. What does Carr say about the relationship between the so-called "intellectual ethic" of a technology and its inventor (45)?

8. How did the neuroscientist Michael Merzenich prove the brain was more changeable than was previously thought with his experiments in the 1960s?

9. What movie does Carr reference in Chapter One, and what does he use the reference to illustrate?

10. How does Carr describe Friedrich Nietzsche's feelings towards his first typewriter?

(see the answer keys)

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