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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. What did Page and Brin formally announce in 2004 in relation to books?
(a) The Google Print program.
(b) The Scribe Project.
(c) The Lexicon Project.
(d) The Papyrus Project.

2. What does Carr say was a feature of early writing that is hard for us to imagine today?
(a) The ancient writers only used two vowels.
(b) There was only blue and red ink in use.
(c) There was no capitalization.
(d) There were no spaces separating the words.

3. As long ago as 8000 BC, what were some people using to keep track of livestock and other good for trading, according to Carr?
(a) Stones.
(b) Pencils.
(c) Paint.
(d) Small clay tokens with engraved symbols.

4. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Larson Nowel.
(b) Bill Gates.
(c) Sergey Brin.
(d) Eric Schmidt.

5. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?
(a) Alice McGrath.
(b) Mary McGrath.
(c) Charles McGrath.
(d) Paul McGrath.

Short Answer Questions

1. In what year was the book Understanding Media: The Extensions of Man published?

2. What 1993 book of Neil Postman's does Carr reference in Chapter Eight?

3. Which major publisher does Carr mention in Chapter Six that began publishing e-novels with videos embedded in them?

4. What is the title of Maggie Jackson's book about multitasking?

5. What else besides repeated physical actions can rewire the human brain?

(see the answer key)

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