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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. According to Carr in Chapter Seven, which of the following forms the major bottleneck in our brains?
(a) The encoding of new words we have learned.
(b) The passage from working memory to long-term memory.
(c) The process of learning new musical sounds.
(d) The processing of visual information, especially bright colors.

2. How did the rise of silent reading change the architecture of libraries, according to Carr?
(a) Theaters were installed.
(b) Private carrels and cloisters were torn out in favor of longer tables in open spaces where people could read silently side by side.
(c) Individual rooms with doors that could be closed were installed.
(d) Small, individual desks were installed.

3. What kind of award did Eric Kandel win for his work on sea slugs in the 1970s?
(a) The James Fields Medal.
(b) The Queen's Citation for Excellence in Science.
(c) The Royal Academy's Science Award.
(d) The Nobel Prize.

4. What does the phrase scriptura continua refer to, according to Carr in Chapter Four?
(a) The long scrolls common in ancient Egypt.
(b) The serials people loved to read in Ancient Rome.
(c) The popular novels of Ancient Greece.
(d) The fact that in the earliest days of the written word, there were no spaces between words.

5. What kind of sea slugs did Eric Kandel perform experiments on in the early 1970s?
(a) Cucumbers.
(b) Aplysia.
(c) Golangels.
(d) Prickly slugs.

Short Answer Questions

1. What kinds of problems did Google run into when it tried to begin digitizing the world's books?

2. What was an early version of Google called in 1996?

3. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?

4. Who is the president of Universal Studios Home Entertainment that Carr mentions in Chapter Five?

5. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?

(see the answer key)

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