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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. In what year was the book Understanding Media: The Extensions of Man published?
(a) 1980.
(b) 1984.
(c) 1940.
(d) 1964.

2. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Les Moonves.
(b) Walter White.
(c) Walter Winchell.
(d) David Sarnoff.

3. What is the title of Maggie Jackson's book about multitasking?
(a) The More, the Better.
(b) Scattered.
(c) Distracted.
(d) The Costs of Computer Work.

4. Which university was at the forefront of computer programming and technological advances in the late 1970s, according to Carr?
(a) Dartmouth University.
(b) Florida State University.
(c) Harvard University.
(d) Penn State University.

5. What was Google's ambitious social networking site that launched at the end of 2009?
(a) Google Net.
(b) Google Surf.
(c) Google Plus.
(d) Google Wave.

Short Answer Questions

1. What do determinists believe, according to Carr?

2. What did the Flynn effect refer to?

3. Who was the researcher known for coining the phrase and meaning of the Flynn effect?

4. What do instrumentalists believe, according to Carr?

5. What famous work of Saint Augustine's does Carr reference in Chapter Four?

(see the answer key)

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