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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) ClickFortress.
(b) DataWorld.
(c) WorkRelate.
(d) ClickTale.

2. What does Hebb's rule say?
(a) Brain cells that regenerate after injury are called super brain cells.
(b) Brain cells that can shift their function from one thing to another are called transformers.
(c) Brain cells that do not ever change are called static.
(d) Brain cells that fire together wire together.

3. What 1993 book of Neil Postman's does Carr reference in Chapter Eight?
(a) Coding Phrases.
(b) Googleplex.
(c) Technopoly.
(d) The Dark Room.

4. What skill was Socrates most well-known for?
(a) Debating.
(b) Oration.
(c) Editing.
(d) Writing.

5. In Chapter Four, who does Carr claim were the first people to use a specialized medium for writing?
(a) The Greeks.
(b) The Arabs.
(c) The Sumerians.
(d) The Europeans.

Short Answer Questions

1. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?

2. Carr writes that the computer is our servant, but it is simultaneously which of the following?

3. How does Carr say the Net differs most from much of the mass media it has displaced?

4. What is Google's Silicon Valley headquarters called?

5. Who created the Hypercard application?

(see the answer key)

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