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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What was an early version of Google called in 1996?
(a) BackRub.
(b) FindOut.
(c) ModernWorld.
(d) SearchMe!

2. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?
(a) A Tale of Two Cities.
(b) Nicholas Nickleby.
(c) The Nix.
(d) War and Peace.

3. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Running.
(b) Eating.
(c) Doing a crossword puzzle.
(d) Watching television.

4. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?
(a) The Washington Post.
(b) The Wall Street Journal.
(c) The Christian Science Monitor.
(d) The New York Times.

5. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?
(a) At the center are the books, and the computers are at the margins.
(b) At the center are Internet-connected computers, and the print books have been pushed to the margins.
(c) The books and computers are both in the center.
(d) At the center are the people, and the computers and books are at the margins.

6. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?
(a) A sign of progress.
(b) An addition to an old one.
(c) A sign of regression.
(d) Cheap.

7. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Sergey Brin.
(b) Larson Nowel.
(c) Bill Gates.
(d) Eric Schmidt.

8. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) Frederick Winslow Taylor.
(b) James Morrison Dupree.
(c) Alfie Stalwart.
(d) Michael James Morrison.

9. What did Page and Brin formally announce in 2004 in relation to books?
(a) The Papyrus Project.
(b) The Google Print program.
(c) The Scribe Project.
(d) The Lexicon Project.

10. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?
(a) Its safe.
(b) Its Dewey Decimal system.
(c) Its filing system.
(d) Its attic.

11. What does Carr say that the Net is by design in Chapter Seven?
(a) An ad revenue tool.
(b) An interruption system.
(c) An educational tool.
(d) A purveyor of fine goods.

12. In Chapter Seven, why does Carr claim that we want to be interrupted as we work on the Net?
(a) We love to communicate through the written word, and email is a perfect avenue for that.
(b) We are social creatures by nature, and we love social media messages.
(c) We all need frequent breaks to process new information.
(d) Each interruption brings us a valuable piece of information.

13. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?
(a) The Snows of Kilimanjaro.
(b) The Stranger.
(c) The Yellow Wallpaper.
(d) The Demon Lover.

14. What does the Norwegian literary studies professor Anne Mangen say all reading is?
(a) An exercise in patience.
(b) A means of self-improvement.
(c) A sign of humanity's progress.
(d) Multi-sensory.

15. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?
(a) Shove books in his leather bag to steal for later.
(b) Light every book on fire.
(c) Start tearing pages from the books he was interested in.
(d) Dash to the shelves to read the titles on the spines of the books.

Short Answer Questions

1. Who is the president of Universal Studios Home Entertainment that Carr mentions in Chapter Five?

2. In Chapter Five, what does Carr say happens to other media as the Net expands?

3. What does New York University professor Clay Shirkey suggest is overrated in Chapter Six?

4. In Chapter Six, what does Carr say a book retains over the computer as a device for reading?

5. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?

(see the answer keys)

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