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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What are the tiny jumps people's eye movements make as they read, as discovered by Louis Emilie Javal in 1879?
(a) Croquets.
(b) Malinas.
(c) Saccades.
(d) Scavulas.

2. What was an early version of Google called in 1996?
(a) FindOut.
(b) SearchMe!
(c) ModernWorld.
(d) BackRub.

3. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?
(a) Marshall McLuhan.
(b) Noam Chompsky.
(c) Mark Zuckerberg.
(d) Ray Kurzweil.

4. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) James Morrison Dupree.
(b) Frederick Winslow Taylor.
(c) Michael James Morrison.
(d) Alfie Stalwart.

5. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) They are rarely nasty or brutish, but they do tend to be short.
(b) Their biggest challenge is getting start-up money.
(c) Their biggest challenge is finding talent to run them.
(d) They often burn themselves out.

6. How long did Eric Schmidt tell The Wall Street Journal in 2005 that it would take Google to organize the world's information and make it universally accessible and useful?
(a) 100 years.
(b) 25 years.
(c) 300 years.
(d) 1000 years.

7. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?
(a) Dash to the shelves to read the titles on the spines of the books.
(b) Start tearing pages from the books he was interested in.
(c) Shove books in his leather bag to steal for later.
(d) Light every book on fire.

8. What was Google's ambitious social networking site that launched at the end of 2009?
(a) Google Surf.
(b) Google Plus.
(c) Google Wave.
(d) Google Net.

9. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?
(a) Paul McGrath.
(b) Alice McGrath.
(c) Mary McGrath.
(d) Charles McGrath.

10. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?
(a) We think we are in control of the Net, but it is actually controlling us.
(b) We think the Net is cheap, but it is actually expensive.
(c) We think the Net is educating us, but it is actually making it harder for us to concentrate.
(d) The Net grabs our attention only to scatter it.

11. In Chapter Seven, Carr argues that distractions cause greater impairment when the train of thought we are involved in is which of the following?
(a) More complex.
(b) More social.
(c) More emotional
(d) More scientific.

12. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?
(a) Tim Brooks.
(b) Les Moonves.
(c) Gerald George.
(d) Elton Newton.

13. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Toshiba's tablet.
(b) Samsung's tablet.
(c) Apple's iPad.
(d) Amazon's Kindle.

14. In Chapter Five, what does Carr argue that hyperlinks do in a text?
(a) Propel us towards supplemental works.
(b) Strain our eyes.
(c) Re-wire the neural pathways in our brains.
(d) Help us understand topics better.

15. In Chapter Five, what does Carr say happens to other media as the Net expands?
(a) Other media contract.
(b) Other media flourish.
(c) Other media adapt.
(d) Other media try to catch up.

Short Answer Questions

1. Which major publisher does Carr mention in Chapter Six that began publishing e-novels with videos embedded in them?

2. What did the first researcher to show how people's brains change in response to Internet activity use to scan the brains of his subjects?

3. What is the title of Maggie Jackson's book about multitasking?

4. What kinds of problems did Google run into when it tried to begin digitizing the world's books?

5. What is one of the newest branches of the New York Public Library, according to Carr in Chapter Five?

(see the answer keys)

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