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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does Carr say that the Net is by design in Chapter Seven?
(a) An interruption system.
(b) An educational tool.
(c) A purveyor of fine goods.
(d) An ad revenue tool.

2. In Chapter Seven, what does Carr cite the Roman philosopher Seneca as having said 2,000 years ago?
(a) To run is but to hide for a short time.
(b) Sorry is the scribe who splits his time between two scrolls.
(c) You can be a jack of all trades, but a master of none.
(d) To be everywhere is to be nowhere.

3. In Chapter Seven, what does Carr say the Net delivers to users on a daily basis through its high-speed system?
(a) More information that anyone could retain.
(b) Positive reinforcements.
(c) Rewards that our brain treats the same way as it treats sugar.
(d) Negative feelings in the form of jealousy at seeing other people's social media pictures.

4. What does the Norwegian literary studies professor Anne Mangen say all reading is?
(a) A means of self-improvement.
(b) Multi-sensory.
(c) A sign of humanity's progress.
(d) An exercise in patience.

5. In Chapter Five, what does Carr say happens to other media as the Net expands?
(a) Other media flourish.
(b) Other media contract.
(c) Other media adapt.
(d) Other media try to catch up.

6. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?
(a) Sergey Brin.
(b) Steve Jobs.
(c) Jeff Bezos.
(d) Larry Page.

7. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) Frederick Winslow Taylor.
(b) James Morrison Dupree.
(c) Alfie Stalwart.
(d) Michael James Morrison.

8. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?
(a) A restriction in the flow of knowledge.
(b) Too much overload on Google's servers.
(c) That eventually only the wealthy would be able to access digital books.
(d) That rural areas with poor Internet access would suffer.

9. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?
(a) The New Yorker.
(b) Vanity Fair.
(c) Clarion.
(d) Rolling Stone.

10. In Chapter Seven, Carr argues that distractions cause greater impairment when the train of thought we are involved in is which of the following?
(a) More social.
(b) More scientific.
(c) More complex.
(d) More emotional

11. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?
(a) Noam Chompsky.
(b) Mark Zuckerberg.
(c) Ray Kurzweil.
(d) Marshall McLuhan.

12. What does the novelist Corey Doctorow say happens whenever we turn on our computers in Chapter Five?
(a) We are given small electric shocks.
(b) We are re-writing our neural pathways in our brains.
(c) We are contributing to Google's advertising revenue.
(d) We are plunged into an "ecosystem of interruption technologies."

13. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?
(a) 5 minutes.
(b) 30 seconds.
(c) 2 minutes.
(d) 1 minute.

14. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?
(a) Start tearing pages from the books he was interested in.
(b) Dash to the shelves to read the titles on the spines of the books.
(c) Shove books in his leather bag to steal for later.
(d) Light every book on fire.

15. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Apple's iPad.
(b) Amazon's Kindle.
(c) Samsung's tablet.
(d) Toshiba's tablet.

Short Answer Questions

1. What was Google's ambitious social networking site that launched at the end of 2009?

2. What kinds of problems did Google run into when it tried to begin digitizing the world's books?

3. In Chapter Eight, what does Carr say about the lives of Internet companies?

4. According to Carr in Chapter Seven, which of the following forms the major bottleneck in our brains?

5. What was an early version of Google called in 1996?

(see the answer keys)

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