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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?
(a) Education.
(b) Emotions.
(c) Money.
(d) Attention.

2. What did Marissa Mayer call Google's moon shot?
(a) Its effort to target ads to users.
(b) Its effort to digitize all the world's printed books.
(c) Its effort to optimize its search results.
(d) Its effort to fund public schools.

3. What topic did Google founder Larry Page select for his dissertation at Stanford?
(a) Privacy concerns on the Web.
(b) The World Wide Web.
(c) Data Mining.
(d) How to create the most advertising revenue through search engine optimization.

4. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?
(a) That the creation of television would kill movie theaters.
(b) That the creation and widespread use of the telephone would mean people would never leave their houses again.
(c) That the phonograph would eclipse all other media.
(d) That newspapers would kill printed books.

5. What was an early version of Google called in 1996?
(a) ModernWorld.
(b) BackRub.
(c) SearchMe!
(d) FindOut.

6. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?
(a) 2 minutes.
(b) 1 minute.
(c) 5 minutes.
(d) 30 seconds.

7. In Chapter Seven, what does Carr cite the Roman philosopher Seneca as having said 2,000 years ago?
(a) Sorry is the scribe who splits his time between two scrolls.
(b) To run is but to hide for a short time.
(c) To be everywhere is to be nowhere.
(d) You can be a jack of all trades, but a master of none.

8. What letter do people's eye movements roughly trace the shape of when they read content online, according to researcher Jakob Nielsen?
(a) H.
(b) F.
(c) I.
(d) J.

9. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?
(a) Have several windows and applications open at the same time.
(b) Have several social media platform conversations happening at the same time while also talking on the phone.
(c) Have several e-books open at the same time to read.
(d) Have a landline phone and social media conversation happening at the same time as one writes a blog.

10. What is the name Google a play on?
(a) Gazillion.
(b) Googly eyes.
(c) Goggle box.
(d) Googol.

11. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?
(a) The Snows of Kilimanjaro.
(b) The Yellow Wallpaper.
(c) The Demon Lover.
(d) The Stranger.

12. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Samsung's tablet.
(b) Apple's iPad.
(c) Toshiba's tablet.
(d) Amazon's Kindle.

13. Which researcher carried out the first studies that showed people's brains changing in response to Internet use?
(a) Gary Small.
(b) Michael Mezenich.
(c) Gayle Peterson.
(d) Nicole Speer.

14. Who is the president of Universal Studios Home Entertainment that Carr mentions in Chapter Five?
(a) John Stewart.
(b) Craig Kornblau.
(c) Craig Kilbourne.
(d) Madeline Blake.

15. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?
(a) Gerald George.
(b) Les Moonves.
(c) Elton Newton.
(d) Tim Brooks.

Short Answer Questions

1. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?

2. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?

3. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?

4. What is one of the newest branches of the New York Public Library, according to Carr in Chapter Five?

5. What are the tiny jumps people's eye movements make as they read, as discovered by Louis Emilie Javal in 1879?

(see the answer keys)

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