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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how many pictures are on it.
(b) By how many incoming links it attracts.
(c) By how much text is on it.
(d) By how many clicks it gathers.

2. What 1993 book of Neil Postman's does Carr reference in Chapter Eight?
(a) Technopoly.
(b) Coding Phrases.
(c) Googleplex.
(d) The Dark Room.

3. What did Marissa Mayer call Google's moon shot?
(a) Its effort to optimize its search results.
(b) Its effort to digitize all the world's printed books.
(c) Its effort to target ads to users.
(d) Its effort to fund public schools.

4. What is the title of Maggie Jackson's book about multitasking?
(a) The Costs of Computer Work.
(b) Distracted.
(c) The More, the Better.
(d) Scattered.

5. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?
(a) Money.
(b) Education.
(c) Emotions.
(d) Attention.

6. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?
(a) Have several social media platform conversations happening at the same time while also talking on the phone.
(b) Have a landline phone and social media conversation happening at the same time as one writes a blog.
(c) Have several e-books open at the same time to read.
(d) Have several windows and applications open at the same time.

7. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Toshiba's tablet.
(b) Amazon's Kindle.
(c) Samsung's tablet.
(d) Apple's iPad.

8. Which researcher carried out the first studies that showed people's brains changing in response to Internet use?
(a) Nicole Speer.
(b) Gary Small.
(c) Michael Mezenich.
(d) Gayle Peterson.

9. In Chapter Six, what does Carr say a book retains over the computer as a device for reading?
(a) Some compelling advantages.
(b) Some support from authors.
(c) Some serious drawbacks.
(d) Some financial challenges.

10. What letter do people's eye movements roughly trace the shape of when they read content online, according to researcher Jakob Nielsen?
(a) F.
(b) J.
(c) I.
(d) H.

11. What topic did Google founder Larry Page select for his dissertation at Stanford?
(a) Privacy concerns on the Web.
(b) How to create the most advertising revenue through search engine optimization.
(c) Data Mining.
(d) The World Wide Web.

12. What does the novelist Corey Doctorow say happens whenever we turn on our computers in Chapter Five?
(a) We are re-writing our neural pathways in our brains.
(b) We are contributing to Google's advertising revenue.
(c) We are given small electric shocks.
(d) We are plunged into an "ecosystem of interruption technologies."

13. What was an early version of Google called in 1996?
(a) FindOut.
(b) BackRub.
(c) ModernWorld.
(d) SearchMe!

14. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?
(a) Space exploration.
(b) Artificial Intelligence.
(c) Academic research.
(d) Content creation.

15. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?
(a) Clarion.
(b) Vanity Fair.
(c) The New Yorker.
(d) Rolling Stone.

Short Answer Questions

1. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?

2. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?

3. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?

4. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?

5. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?

(see the answer keys)

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