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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does New York University professor Clay Shirkey suggest is overrated in Chapter Six?
(a) Surfing the Net.
(b) Reading long novels like War and Peace.
(c) Newspapers.
(d) Going to college.

2. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Larson Nowel.
(b) Eric Schmidt.
(c) Sergey Brin.
(d) Bill Gates.

3. What does Carr say that the Net is by design in Chapter Seven?
(a) An ad revenue tool.
(b) A purveyor of fine goods.
(c) An educational tool.
(d) An interruption system.

4. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?
(a) An addition to an old one.
(b) A sign of progress.
(c) A sign of regression.
(d) Cheap.

5. In Chapter Seven, what does Carr cite the Roman philosopher Seneca as having said 2,000 years ago?
(a) To be everywhere is to be nowhere.
(b) To run is but to hide for a short time.
(c) You can be a jack of all trades, but a master of none.
(d) Sorry is the scribe who splits his time between two scrolls.

6. In Chapter Seven, what does Carr say the Net delivers to users on a daily basis through its high-speed system?
(a) More information that anyone could retain.
(b) Positive reinforcements.
(c) Negative feelings in the form of jealousy at seeing other people's social media pictures.
(d) Rewards that our brain treats the same way as it treats sugar.

7. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?
(a) At the center are the people, and the computers and books are at the margins.
(b) The books and computers are both in the center.
(c) At the center are Internet-connected computers, and the print books have been pushed to the margins.
(d) At the center are the books, and the computers are at the margins.

8. Which company owns YouTube?
(a) Facebook.
(b) Microsoft.
(c) Apple.
(d) Google.

9. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?
(a) That newspapers would kill printed books.
(b) That the creation of television would kill movie theaters.
(c) That the creation and widespread use of the telephone would mean people would never leave their houses again.
(d) That the phonograph would eclipse all other media.

10. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?
(a) Noam Chompsky.
(b) Mark Zuckerberg.
(c) Ray Kurzweil.
(d) Marshall McLuhan.

11. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?
(a) The Snows of Kilimanjaro.
(b) The Demon Lover.
(c) The Yellow Wallpaper.
(d) The Stranger.

12. What kinds of problems did Google run into when it tried to begin digitizing the world's books?
(a) An overload on the company's servers.
(b) Authors started widespread demonstrations in the streets of Silicon Valley against the project.
(c) The time it took to scan all the books into its systems was debilitating.
(d) Publishers and authors suing them for copyright infringement.

13. In Chapter Seven, why does Carr claim that we want to be interrupted as we work on the Net?
(a) We are social creatures by nature, and we love social media messages.
(b) We all need frequent breaks to process new information.
(c) Each interruption brings us a valuable piece of information.
(d) We love to communicate through the written word, and email is a perfect avenue for that.

14. What does Carr say is Johnson's primary kind of knowledge in the end of Chapter Seven?
(a) The ability to discuss a given topic in a debating format.
(b) The ability to write at least five pages of clear reasoning on a given topic, and to provide a window into an opposing point of view.
(c) The ability to cite at least three academic scholars who specialized in a given topic.
(d) The ability to know a subject in depth for ourselves.

15. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how much text is on it.
(b) By how many incoming links it attracts.
(c) By how many clicks it gathers.
(d) By how many pictures are on it.

Short Answer Questions

1. According to Carr in Chapter Seven, which of the following forms the major bottleneck in our brains?

2. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?

3. In Chapter Eight, what does Carr say about the lives of Internet companies?

4. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?

5. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?

(see the answer keys)

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