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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is one of the newest branches of the New York Public Library, according to Carr in Chapter Five?
(a) The Bryant Park Library Center.
(b) The Queens Library Center.
(c) The Fifth Street Library Center.
(d) The Bronx Library Center.

2. Who is the president of Universal Studios Home Entertainment that Carr mentions in Chapter Five?
(a) Madeline Blake.
(b) Craig Kilbourne.
(c) John Stewart.
(d) Craig Kornblau.

3. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) Their biggest challenge is getting start-up money.
(b) They are rarely nasty or brutish, but they do tend to be short.
(c) Their biggest challenge is finding talent to run them.
(d) They often burn themselves out.

4. What did Page and Brin formally announce in 2004 in relation to books?
(a) The Papyrus Project.
(b) The Lexicon Project.
(c) The Google Print program.
(d) The Scribe Project.

5. In Chapter Five, what does Carr say is Colorado's oldest newspaper?
(a) The Colorado Caller.
(b) The Rocky Mountain News.
(c) The Colorado Clarion.
(d) The Colorado Record.

6. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?
(a) The books and computers are both in the center.
(b) At the center are the books, and the computers are at the margins.
(c) At the center are the people, and the computers and books are at the margins.
(d) At the center are Internet-connected computers, and the print books have been pushed to the margins.

7. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Larson Nowel.
(b) Eric Schmidt.
(c) Sergey Brin.
(d) Bill Gates.

8. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?
(a) Its filing system.
(b) Its attic.
(c) Its safe.
(d) Its Dewey Decimal system.

9. What did the Flynn effect refer to?
(a) The steady rise in technological skills in the developed world during the 1990s.
(b) The steady increase in IQ scores around the globe throughout the twentieth century.
(c) The steady decrease in IQ scores around the globe throughout the twentieth century.
(d) The steady decline in technological skills in the developed world during the 1990s.

10. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?
(a) 5 minutes.
(b) 30 seconds.
(c) 1 minute.
(d) 2 minutes.

11. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?
(a) A restriction in the flow of knowledge.
(b) That rural areas with poor Internet access would suffer.
(c) Too much overload on Google's servers.
(d) That eventually only the wealthy would be able to access digital books.

12. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?
(a) Random House.
(b) Harper Books.
(c) Penguin.
(d) O'Reilly Media.

13. What topic did Google founder Larry Page select for his dissertation at Stanford?
(a) Data Mining.
(b) How to create the most advertising revenue through search engine optimization.
(c) The World Wide Web.
(d) Privacy concerns on the Web.

14. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how many pictures are on it.
(b) By how many clicks it gathers.
(c) By how many incoming links it attracts.
(d) By how much text is on it.

15. What does the Norwegian literary studies professor Anne Mangen say all reading is?
(a) Multi-sensory.
(b) A sign of humanity's progress.
(c) A means of self-improvement.
(d) An exercise in patience.

Short Answer Questions

1. When did Nathaniel Hawthorne write about the advantages of people spending time in nature?

2. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?

3. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?

4. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?

5. Which researcher carried out the first studies that showed people's brains changing in response to Internet use?

(see the answer keys)

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