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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did the first researcher to show how people's brains change in response to Internet activity use to scan the brains of his subjects?
(a) MRI.
(b) Ultrasound.
(c) X-ray.
(d) Sonic imaging.

2. What does New York University professor Clay Shirkey suggest is overrated in Chapter Six?
(a) Newspapers.
(b) Reading long novels like War and Peace.
(c) Going to college.
(d) Surfing the Net.

3. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) Their biggest challenge is getting start-up money.
(b) Their biggest challenge is finding talent to run them.
(c) They are rarely nasty or brutish, but they do tend to be short.
(d) They often burn themselves out.

4. Which author wrote a 1997 history of the pursuit of artificial intelligence?
(a) Allison Brin.
(b) George Dyson.
(c) George Orwell.
(d) Noam Chompsky.

5. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) Alfie Stalwart.
(b) Frederick Winslow Taylor.
(c) Michael James Morrison.
(d) James Morrison Dupree.

6. What did Page and Brin formally announce in 2004 in relation to books?
(a) The Papyrus Project.
(b) The Scribe Project.
(c) The Lexicon Project.
(d) The Google Print program.

7. In Chapter Seven, why does Carr claim that we want to be interrupted as we work on the Net?
(a) We are social creatures by nature, and we love social media messages.
(b) Each interruption brings us a valuable piece of information.
(c) We all need frequent breaks to process new information.
(d) We love to communicate through the written word, and email is a perfect avenue for that.

8. What was an early version of Google called in 1996?
(a) FindOut.
(b) BackRub.
(c) SearchMe!
(d) ModernWorld.

9. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) ClickFortress.
(b) WorkRelate.
(c) ClickTale.
(d) DataWorld.

10. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how much text is on it.
(b) By how many incoming links it attracts.
(c) By how many pictures are on it.
(d) By how many clicks it gathers.

11. What does the novelist Corey Doctorow say happens whenever we turn on our computers in Chapter Five?
(a) We are given small electric shocks.
(b) We are re-writing our neural pathways in our brains.
(c) We are contributing to Google's advertising revenue.
(d) We are plunged into an "ecosystem of interruption technologies."

12. What topic did Google founder Larry Page select for his dissertation at Stanford?
(a) How to create the most advertising revenue through search engine optimization.
(b) Data Mining.
(c) The World Wide Web.
(d) Privacy concerns on the Web.

13. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Running.
(b) Doing a crossword puzzle.
(c) Watching television.
(d) Eating.

14. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?
(a) Penguin.
(b) Harper Books.
(c) O'Reilly Media.
(d) Random House.

15. In Chapter Five, what does Carr argue that hyperlinks do in a text?
(a) Strain our eyes.
(b) Re-wire the neural pathways in our brains.
(c) Help us understand topics better.
(d) Propel us towards supplemental works.

Short Answer Questions

1. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?

2. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?

3. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?

4. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?

5. What is the name Google a play on?

(see the answer keys)

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