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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What 1993 book of Neil Postman's does Carr reference in Chapter Eight?
(a) The Dark Room.
(b) Googleplex.
(c) Technopoly.
(d) Coding Phrases.

2. What is the name Google a play on?
(a) Goggle box.
(b) Googol.
(c) Googly eyes.
(d) Gazillion.

3. What letter do people's eye movements roughly trace the shape of when they read content online, according to researcher Jakob Nielsen?
(a) H.
(b) F.
(c) J.
(d) I.

4. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Watching television.
(b) Doing a crossword puzzle.
(c) Eating.
(d) Running.

5. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?
(a) Its filing system.
(b) Its safe.
(c) Its attic.
(d) Its Dewey Decimal system.

6. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) Alfie Stalwart.
(b) James Morrison Dupree.
(c) Frederick Winslow Taylor.
(d) Michael James Morrison.

7. What did the first researcher to show how people's brains change in response to Internet activity use to scan the brains of his subjects?
(a) Ultrasound.
(b) X-ray.
(c) Sonic imaging.
(d) MRI.

8. In Chapter Five, what does Carr say we do not think of libraries as, even though they are?
(a) Publicly funded.
(b) Meeting places.
(c) Media technologies.
(d) The front lines of social welfare.

9. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?
(a) The New York Times.
(b) The Wall Street Journal.
(c) The Washington Post.
(d) The Christian Science Monitor.

10. What does Carr say is Johnson's primary kind of knowledge in the end of Chapter Seven?
(a) The ability to know a subject in depth for ourselves.
(b) The ability to write at least five pages of clear reasoning on a given topic, and to provide a window into an opposing point of view.
(c) The ability to cite at least three academic scholars who specialized in a given topic.
(d) The ability to discuss a given topic in a debating format.

11. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?
(a) Dash to the shelves to read the titles on the spines of the books.
(b) Start tearing pages from the books he was interested in.
(c) Light every book on fire.
(d) Shove books in his leather bag to steal for later.

12. What is Google's Silicon Valley headquarters called?
(a) The Lab.
(b) The Manlo Park Building.
(c) The Church.
(d) The Googleplex.

13. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Eric Schmidt.
(b) Sergey Brin.
(c) Larson Nowel.
(d) Bill Gates.

14. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) ClickTale.
(b) ClickFortress.
(c) DataWorld.
(d) WorkRelate.

15. Which author wrote a 1997 history of the pursuit of artificial intelligence?
(a) George Dyson.
(b) George Orwell.
(c) Noam Chompsky.
(d) Allison Brin.

Short Answer Questions

1. What mediums does Carr cite in Chapter Five as trying to become more web-like?

2. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?

3. Who is the president of Universal Studios Home Entertainment that Carr mentions in Chapter Five?

4. In Chapter Eight, what does Carr say about the lives of Internet companies?

5. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?

(see the answer keys)

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