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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did the first researcher to show how people's brains change in response to Internet activity use to scan the brains of his subjects?
(a) Sonic imaging.
(b) Ultrasound.
(c) MRI.
(d) X-ray.

2. What does Carr say about the state of electronic books in Chapter Six?
(a) They are sure to outpace book sales in the next few years.
(b) They are sure to replace books entirely by the end of the decade.
(c) Despite years of hype, most people have not shown much interest in them.
(d) They are sure to be a centerpiece of Apple's business model in the next several years.

3. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?
(a) Have several windows and applications open at the same time.
(b) Have several e-books open at the same time to read.
(c) Have a landline phone and social media conversation happening at the same time as one writes a blog.
(d) Have several social media platform conversations happening at the same time while also talking on the phone.

4. In Chapter Seven, what does Carr say the Net delivers to users on a daily basis through its high-speed system?
(a) More information that anyone could retain.
(b) Negative feelings in the form of jealousy at seeing other people's social media pictures.
(c) Rewards that our brain treats the same way as it treats sugar.
(d) Positive reinforcements.

5. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how many incoming links it attracts.
(b) By how many clicks it gathers.
(c) By how much text is on it.
(d) By how many pictures are on it.

6. What did Marissa Mayer call Google's moon shot?
(a) Its effort to target ads to users.
(b) Its effort to fund public schools.
(c) Its effort to digitize all the world's printed books.
(d) Its effort to optimize its search results.

7. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Watching television.
(b) Eating.
(c) Doing a crossword puzzle.
(d) Running.

8. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?
(a) The Nix.
(b) War and Peace.
(c) A Tale of Two Cities.
(d) Nicholas Nickleby.

9. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) ClickFortress.
(b) ClickTale.
(c) DataWorld.
(d) WorkRelate.

10. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?
(a) Paul McGrath.
(b) Charles McGrath.
(c) Alice McGrath.
(d) Mary McGrath.

11. What is Google's Silicon Valley headquarters called?
(a) The Manlo Park Building.
(b) The Googleplex.
(c) The Lab.
(d) The Church.

12. What does Carr say that the Net is by design in Chapter Seven?
(a) An educational tool.
(b) An ad revenue tool.
(c) An interruption system.
(d) A purveyor of fine goods.

13. What did the Flynn effect refer to?
(a) The steady rise in technological skills in the developed world during the 1990s.
(b) The steady decrease in IQ scores around the globe throughout the twentieth century.
(c) The steady decline in technological skills in the developed world during the 1990s.
(d) The steady increase in IQ scores around the globe throughout the twentieth century.

14. What does the novelist Corey Doctorow say happens whenever we turn on our computers in Chapter Five?
(a) We are given small electric shocks.
(b) We are contributing to Google's advertising revenue.
(c) We are re-writing our neural pathways in our brains.
(d) We are plunged into an "ecosystem of interruption technologies."

15. Which researcher carried out the first studies that showed people's brains changing in response to Internet use?
(a) Gayle Peterson.
(b) Michael Mezenich.
(c) Nicole Speer.
(d) Gary Small.

Short Answer Questions

1. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?

2. In Chapter Seven, why does Carr claim that we want to be interrupted as we work on the Net?

3. What is the title of Maggie Jackson's book about multitasking?

4. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?

5. In Chapter Five, what does Carr say happens to other media as the Net expands?

(see the answer keys)

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