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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which writer does Carr identify in Chapter Eight as sounding the keynote for our modern approach to managing information?
(a) George Bush.
(b) Marshall Lewis.
(c) Vannevar Bush.
(d) Noam Chomsky.

2. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) James Morrison Dupree.
(b) Michael James Morrison.
(c) Frederick Winslow Taylor.
(d) Alfie Stalwart.

3. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Watching television.
(b) Doing a crossword puzzle.
(c) Running.
(d) Eating.

4. What does New York University professor Clay Shirkey suggest is overrated in Chapter Six?
(a) Newspapers.
(b) Reading long novels like War and Peace.
(c) Surfing the Net.
(d) Going to college.

5. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?
(a) The Nix.
(b) A Tale of Two Cities.
(c) War and Peace.
(d) Nicholas Nickleby.

6. Which company owns YouTube?
(a) Apple.
(b) Microsoft.
(c) Facebook.
(d) Google.

7. In Chapter Seven, what does Carr say the Net delivers to users on a daily basis through its high-speed system?
(a) More information that anyone could retain.
(b) Positive reinforcements.
(c) Rewards that our brain treats the same way as it treats sugar.
(d) Negative feelings in the form of jealousy at seeing other people's social media pictures.

8. What is Google's Silicon Valley headquarters called?
(a) The Manlo Park Building.
(b) The Googleplex.
(c) The Church.
(d) The Lab.

9. What did Page and Brin formally announce in 2004 in relation to books?
(a) The Papyrus Project.
(b) The Google Print program.
(c) The Scribe Project.
(d) The Lexicon Project.

10. What did the Flynn effect refer to?
(a) The steady increase in IQ scores around the globe throughout the twentieth century.
(b) The steady rise in technological skills in the developed world during the 1990s.
(c) The steady decline in technological skills in the developed world during the 1990s.
(d) The steady decrease in IQ scores around the globe throughout the twentieth century.

11. What is one of the newest branches of the New York Public Library, according to Carr in Chapter Five?
(a) The Fifth Street Library Center.
(b) The Bryant Park Library Center.
(c) The Bronx Library Center.
(d) The Queens Library Center.

12. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?
(a) The New Yorker.
(b) Rolling Stone.
(c) Vanity Fair.
(d) Clarion.

13. In Chapter Seven, what does Carr cite the Roman philosopher Seneca as having said 2,000 years ago?
(a) To run is but to hide for a short time.
(b) You can be a jack of all trades, but a master of none.
(c) Sorry is the scribe who splits his time between two scrolls.
(d) To be everywhere is to be nowhere.

14. In Chapter Five, what does Carr argue that hyperlinks do in a text?
(a) Propel us towards supplemental works.
(b) Re-wire the neural pathways in our brains.
(c) Help us understand topics better.
(d) Strain our eyes.

15. What kinds of problems did Google run into when it tried to begin digitizing the world's books?
(a) Publishers and authors suing them for copyright infringement.
(b) An overload on the company's servers.
(c) Authors started widespread demonstrations in the streets of Silicon Valley against the project.
(d) The time it took to scan all the books into its systems was debilitating.

Short Answer Questions

1. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?

2. What is the name Google a play on?

3. What does Carr say that the Net is by design in Chapter Seven?

4. What does the novelist Corey Doctorow say happens whenever we turn on our computers in Chapter Five?

5. What does the Norwegian literary studies professor Anne Mangen say all reading is?

(see the answer keys)

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