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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did Marissa Mayer call Google's moon shot?
(a) Its effort to fund public schools.
(b) Its effort to target ads to users.
(c) Its effort to optimize its search results.
(d) Its effort to digitize all the world's printed books.

2. What is the title of Maggie Jackson's book about multitasking?
(a) Scattered.
(b) The Costs of Computer Work.
(c) The More, the Better.
(d) Distracted.

3. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) They often burn themselves out.
(b) They are rarely nasty or brutish, but they do tend to be short.
(c) Their biggest challenge is finding talent to run them.
(d) Their biggest challenge is getting start-up money.

4. Which company owns YouTube?
(a) Microsoft.
(b) Apple.
(c) Google.
(d) Facebook.

5. Who was the researcher known for coining the phrase and meaning of the Flynn effect?
(a) Michael Flynn.
(b) James Flynn.
(c) Marshall Flynn.
(d) Flynn Markle.

6. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?
(a) The New York Times.
(b) The Washington Post.
(c) The Christian Science Monitor.
(d) The Wall Street Journal.

7. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?
(a) Clarion.
(b) The New Yorker.
(c) Vanity Fair.
(d) Rolling Stone.

8. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?
(a) Gerald George.
(b) Elton Newton.
(c) Tim Brooks.
(d) Les Moonves.

9. What 1993 book of Neil Postman's does Carr reference in Chapter Eight?
(a) The Dark Room.
(b) Googleplex.
(c) Technopoly.
(d) Coding Phrases.

10. In Chapter Five, what does Carr say we do not think of libraries as, even though they are?
(a) Media technologies.
(b) Publicly funded.
(c) The front lines of social welfare.
(d) Meeting places.

11. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Sergey Brin.
(b) Larson Nowel.
(c) Bill Gates.
(d) Eric Schmidt.

12. What did the Flynn effect refer to?
(a) The steady rise in technological skills in the developed world during the 1990s.
(b) The steady decline in technological skills in the developed world during the 1990s.
(c) The steady increase in IQ scores around the globe throughout the twentieth century.
(d) The steady decrease in IQ scores around the globe throughout the twentieth century.

13. In Chapter Seven, what does Carr cite the Roman philosopher Seneca as having said 2,000 years ago?
(a) To run is but to hide for a short time.
(b) To be everywhere is to be nowhere.
(c) You can be a jack of all trades, but a master of none.
(d) Sorry is the scribe who splits his time between two scrolls.

14. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?
(a) Its safe.
(b) Its filing system.
(c) Its Dewey Decimal system.
(d) Its attic.

15. In Chapter Seven, Carr argues that distractions cause greater impairment when the train of thought we are involved in is which of the following?
(a) More complex.
(b) More scientific.
(c) More emotional
(d) More social.

Short Answer Questions

1. What letter do people's eye movements roughly trace the shape of when they read content online, according to researcher Jakob Nielsen?

2. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?

3. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?

4. What kinds of problems did Google run into when it tried to begin digitizing the world's books?

5. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?

(see the answer keys)

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