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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Larson Nowel.
(b) Bill Gates.
(c) Eric Schmidt.
(d) Sergey Brin.

2. What is the name Google a play on?
(a) Googol.
(b) Gazillion.
(c) Goggle box.
(d) Googly eyes.

3. What is one of the newest branches of the New York Public Library, according to Carr in Chapter Five?
(a) The Fifth Street Library Center.
(b) The Bronx Library Center.
(c) The Queens Library Center.
(d) The Bryant Park Library Center.

4. How long did Eric Schmidt tell The Wall Street Journal in 2005 that it would take Google to organize the world's information and make it universally accessible and useful?
(a) 25 years.
(b) 300 years.
(c) 1000 years.
(d) 100 years.

5. What is the title of Maggie Jackson's book about multitasking?
(a) The Costs of Computer Work.
(b) Scattered.
(c) The More, the Better.
(d) Distracted.

6. What was Google's ambitious social networking site that launched at the end of 2009?
(a) Google Plus.
(b) Google Wave.
(c) Google Net.
(d) Google Surf.

7. Which writer does Carr identify in Chapter Eight as sounding the keynote for our modern approach to managing information?
(a) Marshall Lewis.
(b) Noam Chomsky.
(c) Vannevar Bush.
(d) George Bush.

8. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Watching television.
(b) Eating.
(c) Running.
(d) Doing a crossword puzzle.

9. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how many pictures are on it.
(b) By how many incoming links it attracts.
(c) By how much text is on it.
(d) By how many clicks it gathers.

10. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) Their biggest challenge is finding talent to run them.
(b) They are rarely nasty or brutish, but they do tend to be short.
(c) Their biggest challenge is getting start-up money.
(d) They often burn themselves out.

11. In Chapter Five, what does Carr argue that hyperlinks do in a text?
(a) Help us understand topics better.
(b) Re-wire the neural pathways in our brains.
(c) Strain our eyes.
(d) Propel us towards supplemental works.

12. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?
(a) Mary McGrath.
(b) Alice McGrath.
(c) Charles McGrath.
(d) Paul McGrath.

13. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?
(a) Random House.
(b) O'Reilly Media.
(c) Harper Books.
(d) Penguin.

14. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?
(a) The Nix.
(b) A Tale of Two Cities.
(c) Nicholas Nickleby.
(d) War and Peace.

15. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?
(a) Content creation.
(b) Academic research.
(c) Artificial Intelligence.
(d) Space exploration.

Short Answer Questions

1. In Chapter Seven, why does Carr claim that we want to be interrupted as we work on the Net?

2. What is Google's Silicon Valley headquarters called?

3. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?

4. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?

5. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?

(see the answer keys)

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