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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is Google's Silicon Valley headquarters called?
(a) The Church.
(b) The Googleplex.
(c) The Lab.
(d) The Manlo Park Building.

2. What book of Steven Johnson's does Carr cite in Chapter Seven?
(a) The Age of Internet Addiction.
(b) Computers Galore.
(c) Everything Bad is Good For You.
(d) The Computational World and the Brain.

3. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) Michael James Morrison.
(b) Frederick Winslow Taylor.
(c) Alfie Stalwart.
(d) James Morrison Dupree.

4. What is the name Google a play on?
(a) Goggle box.
(b) Googly eyes.
(c) Gazillion.
(d) Googol.

5. What was Google's ambitious social networking site that launched at the end of 2009?
(a) Google Surf.
(b) Google Wave.
(c) Google Net.
(d) Google Plus.

Short Answer Questions

1. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?

2. Which author wrote a 1997 history of the pursuit of artificial intelligence?

3. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?

4. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?

5. What was an early version of Google called in 1996?

Short Essay Questions

1. In Chapter 7, what idea from Samuel Johnson does Carr end the chapter with?

2. In Chapter Seven, what does Carr think about the positives and negatives of skimming while reading?

3. What did Patrician Greenfield's 2009 Science article describe in terms of the skills people acquire from Internet use?

4. In Chapter Seven, how did educators' hopes for the positive effects of students reading texts with hyperlinks work out?

5. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

6. In Chapter Five, what does Carr argue is the main drawback of hyperlinks for a reader of a web document?

7. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

8. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

9. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

10. In Chapter Seven, what does Carr say is the greatest long-term paradox of the way human attention works when using the Internet?

(see the answer keys)

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