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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?
(a) The Christian Science Monitor.
(b) The New York Times.
(c) The Washington Post.
(d) The Wall Street Journal.

2. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) Frederick Winslow Taylor.
(b) James Morrison Dupree.
(c) Michael James Morrison.
(d) Alfie Stalwart.

3. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Amazon's Kindle.
(b) Samsung's tablet.
(c) Toshiba's tablet.
(d) Apple's iPad.

4. What is one of the newest branches of the New York Public Library, according to Carr in Chapter Five?
(a) The Bronx Library Center.
(b) The Fifth Street Library Center.
(c) The Bryant Park Library Center.
(d) The Queens Library Center.

5. What kinds of problems did Google run into when it tried to begin digitizing the world's books?
(a) Publishers and authors suing them for copyright infringement.
(b) Authors started widespread demonstrations in the streets of Silicon Valley against the project.
(c) The time it took to scan all the books into its systems was debilitating.
(d) An overload on the company's servers.

Short Answer Questions

1. What is the name Google a play on?

2. In Chapter Eight, what does Carr say about the lives of Internet companies?

3. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?

4. Which author wrote a 1997 history of the pursuit of artificial intelligence?

5. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?

Short Essay Questions

1. According to Carr, how has the Internet affected the business models of other forms of media?

2. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

3. What did Google's Eric Schmidt tell the Wall Street Journal is Google's main goal, and how long does he expect it to take to achieve that goal?

4. Who did Larry Page recruit to help him build what became Google's original search engine, and why did he choose this person?

5. In Chapter 7, what idea from Samuel Johnson does Carr end the chapter with?

6. In Chapter Six, what does Carr cite French poet and politician Alphonse de Lamartine as saying would be the death of books in 1831?

7. In Chapter Eight, what does Carr refer to as the Internet's High Church, and why does he call it that?

8. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

9. In Chapter Eight, how did Frederick Winslow Taylor's methods increase productivity in the Midvale Steel Plant in Philadelphia in the late 1800s?

10. What is the Flynn effect?

(see the answer keys)

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