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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What are the tiny jumps people's eye movements make as they read, as discovered by Louis Emilie Javal in 1879?
(a) Scavulas.
(b) Croquets.
(c) Malinas.
(d) Saccades.

2. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?
(a) Have several windows and applications open at the same time.
(b) Have several social media platform conversations happening at the same time while also talking on the phone.
(c) Have several e-books open at the same time to read.
(d) Have a landline phone and social media conversation happening at the same time as one writes a blog.

3. In Chapter Six, what does Carr say a book retains over the computer as a device for reading?
(a) Some compelling advantages.
(b) Some financial challenges.
(c) Some support from authors.
(d) Some serious drawbacks.

4. How long did Eric Schmidt tell The Wall Street Journal in 2005 that it would take Google to organize the world's information and make it universally accessible and useful?
(a) 1000 years.
(b) 25 years.
(c) 300 years.
(d) 100 years.

5. According to Carr in Chapter Seven, which of the following forms the major bottleneck in our brains?
(a) The encoding of new words we have learned.
(b) The passage from working memory to long-term memory.
(c) The process of learning new musical sounds.
(d) The processing of visual information, especially bright colors.

Short Answer Questions

1. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?

2. What was an early version of Google called in 1996?

3. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?

4. What is Google's Silicon Valley headquarters called?

5. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?

Short Essay Questions

1. What did Jakob Nielsen's 2006 study of the way people read web pages find?

2. In Chapter Five, what does Carr argue is the main drawback of hyperlinks for a reader of a web document?

3. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

4. In Chapter Six, what does Carr report might happen in the future with the incorporation of social media into e-Books?

5. In Chapter 7, what idea from Samuel Johnson does Carr end the chapter with?

6. What kinds of problems did Google's effort to digitize all the books ever printed run into?

7. In Chapter Eight, what does Carr refer to as the Internet's High Church, and why does he call it that?

8. In Chapter Eight, what sentiment of the novelist Nathaniel Hawthorne's does Carr highlight?

9. According to Carr, how has the Internet affected the business models of other forms of media?

10. What factors does the UCLA psychologist Patricia Greenfield attribute the Flynn effect to?

(see the answer keys)

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