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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Samsung's tablet.
(b) Apple's iPad.
(c) Toshiba's tablet.
(d) Amazon's Kindle.

2. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?
(a) Clarion.
(b) Rolling Stone.
(c) Vanity Fair.
(d) The New Yorker.

3. What did the Flynn effect refer to?
(a) The steady increase in IQ scores around the globe throughout the twentieth century.
(b) The steady decrease in IQ scores around the globe throughout the twentieth century.
(c) The steady decline in technological skills in the developed world during the 1990s.
(d) The steady rise in technological skills in the developed world during the 1990s.

4. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) WorkRelate.
(b) DataWorld.
(c) ClickFortress.
(d) ClickTale.

5. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?
(a) Start tearing pages from the books he was interested in.
(b) Light every book on fire.
(c) Shove books in his leather bag to steal for later.
(d) Dash to the shelves to read the titles on the spines of the books.

Short Answer Questions

1. What did Marissa Mayer call Google's moon shot?

2. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?

3. When did Nathaniel Hawthorne write about the advantages of people spending time in nature?

4. What kinds of problems did Google run into when it tried to begin digitizing the world's books?

5. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?

Short Essay Questions

1. In Chapter Seven, what does Carr say is the greatest long-term paradox of the way human attention works when using the Internet?

2. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

3. In Chapter Eight, what sentiment of the novelist Nathaniel Hawthorne's does Carr highlight?

4. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

5. In Chapter Seven, what does Carr think about the effects of email notifications on people's concentration when working online?

6. What did Patrician Greenfield's 2009 Science article describe in terms of the skills people acquire from Internet use?

7. According to Carr, how has the Internet affected the business models of other forms of media?

8. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

9. In Chapter Eight, how did Frederick Winslow Taylor's methods increase productivity in the Midvale Steel Plant in Philadelphia in the late 1800s?

10. Who did Larry Page recruit to help him build what became Google's original search engine, and why did he choose this person?

(see the answer keys)

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