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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?
(a) Money.
(b) Education.
(c) Attention.
(d) Emotions.

2. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?
(a) A sign of regression.
(b) Cheap.
(c) An addition to an old one.
(d) A sign of progress.

3. How long did Eric Schmidt tell The Wall Street Journal in 2005 that it would take Google to organize the world's information and make it universally accessible and useful?
(a) 300 years.
(b) 1000 years.
(c) 100 years.
(d) 25 years.

4. In Chapter Six, what does Carr say a book retains over the computer as a device for reading?
(a) Some serious drawbacks.
(b) Some financial challenges.
(c) Some support from authors.
(d) Some compelling advantages.

5. When did Nathaniel Hawthorne write about the advantages of people spending time in nature?
(a) 1825.
(b) 1810.
(c) 1900.
(d) 1844.

Short Answer Questions

1. In Chapter Five, what does Carr say happens to other media as the Net expands?

2. What does Carr say that the Net is by design in Chapter Seven?

3. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?

4. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?

5. What topic did Google founder Larry Page select for his dissertation at Stanford?

Short Essay Questions

1. In Chapter Six, what does Carr report might happen in the future with the incorporation of social media into e-Books?

2. In Chapter Seven, what does Carr think about the positives and negatives of skimming while reading?

3. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

4. What kinds of problems did Google's effort to digitize all the books ever printed run into?

5. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

6. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

7. In Chapter Seven, what does Carr think about the effects of email notifications on people's concentration when working online?

8. In Chapter Eight, what does Carr refer to as the Internet's High Church, and why does he call it that?

9. What is the Flynn effect?

10. According to Carr, how has the Internet affected the business models of other forms of media?

(see the answer keys)

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