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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What was an early version of Google called in 1996?
(a) SearchMe!
(b) FindOut.
(c) ModernWorld.
(d) BackRub.

2. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Sergey Brin.
(b) Bill Gates.
(c) Larson Nowel.
(d) Eric Schmidt.

3. What kinds of problems did Google run into when it tried to begin digitizing the world's books?
(a) Authors started widespread demonstrations in the streets of Silicon Valley against the project.
(b) An overload on the company's servers.
(c) Publishers and authors suing them for copyright infringement.
(d) The time it took to scan all the books into its systems was debilitating.

4. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?
(a) Larry Page.
(b) Jeff Bezos.
(c) Steve Jobs.
(d) Sergey Brin.

5. What was Google's ambitious social networking site that launched at the end of 2009?
(a) Google Surf.
(b) Google Wave.
(c) Google Plus.
(d) Google Net.

Short Answer Questions

1. Which company owns YouTube?

2. What did the first researcher to show how people's brains change in response to Internet activity use to scan the brains of his subjects?

3. Who is the president of Universal Studios Home Entertainment that Carr mentions in Chapter Five?

4. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?

5. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?

Short Essay Questions

1. In Chapter Seven, what does Carr say is the greatest long-term paradox of the way human attention works when using the Internet?

2. What is the Flynn effect?

3. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

4. What did Google's Eric Schmidt tell the Wall Street Journal is Google's main goal, and how long does he expect it to take to achieve that goal?

5. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

6. In Chapter Seven, what does Carr think about the effects of email notifications on people's concentration when working online?

7. In Chapter Six, what was the experience of Christine Rosen, the fellow at the Ethics and Public Policy Center in Washington, D.C., when she read an e-copy of Nicholas Nickleby?

8. In Chapter Seven, what does Carr think about the positives and negatives of skimming while reading?

9. In Chapter Seven, how did educators' hopes for the positive effects of students reading texts with hyperlinks work out?

10. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

(see the answer keys)

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