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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?
(a) A sign of regression.
(b) An addition to an old one.
(c) Cheap.
(d) A sign of progress.

2. What does New York University professor Clay Shirkey suggest is overrated in Chapter Six?
(a) Going to college.
(b) Reading long novels like War and Peace.
(c) Newspapers.
(d) Surfing the Net.

3. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Doing a crossword puzzle.
(b) Eating.
(c) Watching television.
(d) Running.

4. In Chapter Six, what does Carr say is the one form of popular media that has been most resistant to the Net's influence?
(a) The DVD player.
(b) The television.
(c) The record player.
(d) The book.

5. Which former editor of the New York Times Book Review has become a Kindle enthusiast, according to Carr in Chapter Six?
(a) Paul McGrath.
(b) Charles McGrath.
(c) Alice McGrath.
(d) Mary McGrath.

Short Answer Questions

1. What did Marissa Mayer call Google's moon shot?

2. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?

3. What does Carr say that the Net is by design in Chapter Seven?

4. In Chapter Seven, Carr argues that distractions cause greater impairment when the train of thought we are involved in is which of the following?

5. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?

Short Essay Questions

1. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

2. In Chapter Six, what was the experience of Christine Rosen, the fellow at the Ethics and Public Policy Center in Washington, D.C., when she read an e-copy of Nicholas Nickleby?

3. In Chapter Seven, what does Carr think about the positives and negatives of skimming while reading?

4. In Chapter Five, what does Carr argue is the main drawback of hyperlinks for a reader of a web document?

5. In Chapter Eight, what sentiment of the novelist Nathaniel Hawthorne's does Carr highlight?

6. In Chapter Six, what does Carr cite French poet and politician Alphonse de Lamartine as saying would be the death of books in 1831?

7. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

8. What did Jakob Nielsen's 2006 study of the way people read web pages find?

9. What factors does the UCLA psychologist Patricia Greenfield attribute the Flynn effect to?

10. What is the Flynn effect?

(see the answer keys)

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