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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how many clicks it gathers.
(b) By how much text is on it.
(c) By how many incoming links it attracts.
(d) By how many pictures are on it.

2. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Sergey Brin.
(b) Bill Gates.
(c) Larson Nowel.
(d) Eric Schmidt.

3. What 1993 book of Neil Postman's does Carr reference in Chapter Eight?
(a) Googleplex.
(b) The Dark Room.
(c) Coding Phrases.
(d) Technopoly.

4. What did the first researcher to show how people's brains change in response to Internet activity use to scan the brains of his subjects?
(a) MRI.
(b) X-ray.
(c) Sonic imaging.
(d) Ultrasound.

5. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?
(a) A restriction in the flow of knowledge.
(b) That eventually only the wealthy would be able to access digital books.
(c) That rural areas with poor Internet access would suffer.
(d) Too much overload on Google's servers.

Short Answer Questions

1. What are the tiny jumps people's eye movements make as they read, as discovered by Louis Emilie Javal in 1879?

2. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?

3. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?

4. What did Page and Brin formally announce in 2004 in relation to books?

5. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?

Short Essay Questions

1. In Chapter Five, what does Carr argue is the main drawback of hyperlinks for a reader of a web document?

2. In Chapter Seven, how did educators' hopes for the positive effects of students reading texts with hyperlinks work out?

3. In Chapter Six, what was the experience of Christine Rosen, the fellow at the Ethics and Public Policy Center in Washington, D.C., when she read an e-copy of Nicholas Nickleby?

4. In Chapter Five, how does Carr point out that the architecture of the Bronx Library Center has changed to reflect the supremacy of the Internet?

5. What did Google's Eric Schmidt tell the Wall Street Journal is Google's main goal, and how long does he expect it to take to achieve that goal?

6. Who did Larry Page recruit to help him build what became Google's original search engine, and why did he choose this person?

7. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

8. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

9. In Chapter Eight, what sentiment of the novelist Nathaniel Hawthorne's does Carr highlight?

10. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

(see the answer keys)

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