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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What book of Steven Johnson's does Carr cite in Chapter Seven?
(a) The Age of Internet Addiction.
(b) Computers Galore.
(c) The Computational World and the Brain.
(d) Everything Bad is Good For You.

2. What does Carr say about the state of electronic books in Chapter Six?
(a) They are sure to outpace book sales in the next few years.
(b) They are sure to replace books entirely by the end of the decade.
(c) They are sure to be a centerpiece of Apple's business model in the next several years.
(d) Despite years of hype, most people have not shown much interest in them.

3. What does Carr say that the Net is by design in Chapter Seven?
(a) An ad revenue tool.
(b) An educational tool.
(c) A purveyor of fine goods.
(d) An interruption system.

4. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) Their biggest challenge is finding talent to run them.
(b) They often burn themselves out.
(c) They are rarely nasty or brutish, but they do tend to be short.
(d) Their biggest challenge is getting start-up money.

5. According to Carr in Chapter Eight, how could the authority of any Web page be gauged in the early days of Google's first search engine?
(a) By how many clicks it gathers.
(b) By how many incoming links it attracts.
(c) By how much text is on it.
(d) By how many pictures are on it.

Short Answer Questions

1. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?

2. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?

3. Who was the researcher known for coining the phrase and meaning of the Flynn effect?

4. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?

5. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?

Short Essay Questions

1. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

2. In Chapter Eight, what does Carr refer to as the Internet's High Church, and why does he call it that?

3. In Chapter Six, what does Carr cite French poet and politician Alphonse de Lamartine as saying would be the death of books in 1831?

4. In Chapter 7, what idea from Samuel Johnson does Carr end the chapter with?

5. What did Jakob Nielsen's 2006 study of the way people read web pages find?

6. In Chapter Seven, how did educators' hopes for the positive effects of students reading texts with hyperlinks work out?

7. In Chapter Five, what does Carr argue is the main drawback of hyperlinks for a reader of a web document?

8. In Chapter Five, how does Carr point out that the architecture of the Bronx Library Center has changed to reflect the supremacy of the Internet?

9. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

10. What factors does the UCLA psychologist Patricia Greenfield attribute the Flynn effect to?

(see the answer keys)

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