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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to Carr, what did the widespread use of clocks do for civilization?
(a) Helped people keep Seasonal Affective Disorder in check.
(b) Helped people stop missing appointments.
(c) Helped move societies from agrarian ones to more urban, higher-tech ones.
(d) Helped people maximize their productivity in terms of farming and harvesting food.

2. What did the creation of word breaks and punctuation do for readers as the act of writing evolved, according to Carr?
(a) Readers became more likely to also want to listen to music as they were reading.
(b) Readers became more receptive to having their children learn to read.
(c) Readers became more likely to want to attend the theater.
(d) Readers became more efficient and more attentive.

3. What kind of sea slugs did Eric Kandel perform experiments on in the early 1970s?
(a) Cucumbers.
(b) Golangels.
(c) Aplysia.
(d) Prickly slugs.

4. What job did Johannes Gutenberg have before inventing the printing press?
(a) He was an accountant.
(b) He was a doctor.
(c) He was a lawyer.
(d) He was a goldsmith.

5. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Shape the process of thought.
(b) Help people learn how to grow gardens.
(c) Help people learn to read more quickly.
(d) Shape the business models of technology.

6. How many categories does Carr claim our technologies can be divided into in Chapter Three?
(a) 8.
(b) 4.
(c) 2.
(d) 7.

7. What did a 2006 study by Jupiter Research reveal a huge overlap in, according to Carr in Chapter Five?
(a) Web surfing and eating.
(b) TV viewing and Web surfing.
(c) TV viewing and Smartphone use.
(d) Smartphone use and computer use.

8. Which university was at the forefront of computer programming and technological advances in the late 1970s, according to Carr?
(a) Florida State University.
(b) Harvard University.
(c) Penn State University.
(d) Dartmouth University.

9. What does Carr say was a feature of early writing that is hard for us to imagine today?
(a) The ancient writers only used two vowels.
(b) There were no spaces separating the words.
(c) There was only blue and red ink in use.
(d) There was no capitalization.

10. What do determinists believe, according to Carr?
(a) Tools of technology are signs of human progress.
(b) Tools of technology are powerful forces that can reshape history and have an enormous influence on the path of societies.
(c) Tools of technology are only for the wealthy.
(d) Tools of technology are signs of human regression.

11. What kind of type did Johannes Gutenberg invent with the printing press?
(a) Bold.
(b) Two-tone.
(c) Movable.
(d) Immovable.

12. What does Hebb's rule say?
(a) Brain cells that regenerate after injury are called super brain cells.
(b) Brain cells that fire together wire together.
(c) Brain cells that do not ever change are called static.
(d) Brain cells that can shift their function from one thing to another are called transformers.

13. Which was one of the first computers Carr ever bought for his own personal use?
(a) An early Apple Smartphone.
(b) One of IBM's earliest desktops.
(c) One of Apple's earliest Macintoshes.
(d) One of Toshibia's early laptops.

14. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?
(a) Jessica Joyner.
(b) Rene Descartes.
(c) Michael Merzenich.
(d) Norman Dodge.

15. Which former Rhodes Scholar and former student body president at Florida State University told Carr he does not read books any longer?
(a) John Sonyar.
(b) Joe O'Shea.
(c) James Murphy.
(d) Fred Armisen.

Short Answer Questions

1. In what year was the book Understanding Media: The Extensions of Man published?

2. According to Carr in Chapter Four, what kind of reading was largely unknown in the ancient world?

3. Which dialogue did Plato write about love, beauty and rhetoric that Carr references in Chapter Three?

4. Who laid out a theory of dualism in his Meditations of 1641?

5. How did much of the early evidence of neuroplasticity come about?

(see the answer keys)

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