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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How does Carr say the Net differs most from much of the mass media it has displaced?
(a) It is bidirectional.
(b) It is democratic.
(c) It is more accessible.
(d) It is cheap.

2. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Les Moonves.
(b) David Sarnoff.
(c) Walter Winchell.
(d) Walter White.

3. About how much did Carr spend on his first real computer purchase in 1986?
(a) $500.
(b) $10,000.
(c) $2,000.
(d) $5,000.

4. Who were the first people to start manufacturing scrolls of papyrus?
(a) Arabs.
(b) Europeans.
(c) Egyptians.
(d) Greeks.

5. Which alphabet became the model for most Western alphabets, according to Carr?
(a) Russian.
(b) Chinese.
(c) Greek.
(d) Arabic.

6. How did Francis Bacon say that Gutenberg's press affected the globe?
(a) He said it made books much less expensive.
(b) He said it changed things all over the world so much that no empire or sect or star had as great an effect worldwide.
(c) He said it made societies much more equal.
(d) He said it made everyone, everywhere, better educated.

7. As long ago as 8000 BC, what were some people using to keep track of livestock and other good for trading, according to Carr?
(a) Paint.
(b) Small clay tokens with engraved symbols.
(c) Pencils.
(d) Stones.

8. Who was one of the first biologists to argue that the human brain might be in a constant state of flux?
(a) J.Z. Young.
(b) Michael Moskovitz.
(c) Marion Crace.
(d) Jessica Joyner.

9. In Chapter Three, what does Carr say Theuth thought about the art of writing?
(a) He thought it would lead people to more secular lives.
(b) He thought it would lead to uprisings against the ruling classes.
(c) He thought it would make Egyptians wiser and improve their memories.
(d) He thought it would lead to unrest among the farmers.

10. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?
(a) Michael Merzenich.
(b) Norman Dodge.
(c) Rene Descartes.
(d) Jessica Joyner.

11. About how many bibles did Gutenberg print before running out of money?
(a) 1000.
(b) 500.
(c) 5000.
(d) 200.

12. How did most literate Greek and Romans consume literature in the earliest days of the written word, according to Carr in Chapter Four?
(a) They always had their children read to them.
(b) They went to mass where the priests read the religious texts to congregations.
(c) Slaves read to them.
(d) They had crude recordings of the authors reading their own works.

13. What did the first civilizations in Mesopotamia use to write on?
(a) Stone.
(b) Wax.
(c) Paper.
(d) Clay.

14. When did the brilliant mathematician Alan Turing kill himself?
(a) 1940.
(b) 1980.
(c) 1954.
(d) 1920.

15. What skill was Plato best known for?
(a) Writing.
(b) Oration.
(c) Debating.
(d) Editing.

Short Answer Questions

1. In which year was Carr born?

2. In Chapter Three, which of the following does Carr say is often not recognized by a technology's inventor?

3. What kind of sea slugs did Eric Kandel perform experiments on in the early 1970s?

4. What does the phrase scriptura continua refer to, according to Carr in Chapter Four?

5. According to Carr, language itself is NOT which of the following?

(see the answer keys)

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