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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did the psychologist Vaughan Bell saw the ability to focus on a single task represents in the history of psychological development?
(a) A strange anomaly.
(b) A hindrance in human survival rates.
(c) A progressive lead forward.
(d) A natural step in human history.

2. When was the Apple Computer company incorporated?
(a) 1984.
(b) 2000.
(c) 1990.
(d) 1977.

3. What job did Johannes Gutenberg have before inventing the printing press?
(a) He was an accountant.
(b) He was a goldsmith.
(c) He was a lawyer.
(d) He was a doctor.

4. What is Alan Turing best known for creating?
(a) The software language Python.
(b) The circuit board.
(c) The so-called Turning Machine, which is the forerunner to the modern computer.
(d) The modem.

5. How does Carr himself contribute to Internet content by the mid-2000s?
(a) He becomes a user-interface professional for Apple.
(b) He becomes a marketing chief for Google.
(c) He becomes a software engineer.
(d) He becomes a blogger.

6. As long ago as 8000 BC, what were some people using to keep track of livestock and other good for trading, according to Carr?
(a) Small clay tokens with engraved symbols.
(b) Pencils.
(c) Paint.
(d) Stones.

7. What does Hebb's rule say?
(a) Brain cells that can shift their function from one thing to another are called transformers.
(b) Brain cells that fire together wire together.
(c) Brain cells that regenerate after injury are called super brain cells.
(d) Brain cells that do not ever change are called static.

8. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Walter White.
(b) David Sarnoff.
(c) Walter Winchell.
(d) Les Moonves.

9. What did the first civilizations in Mesopotamia use to write on?
(a) Stone.
(b) Paper.
(c) Wax.
(d) Clay.

10. According to Carr, language itself is NOT which of the following?
(a) A group exercise.
(b) A critical means of communication.
(c) A technology.
(d) Usually learned by the age of 5.

11. Which former Rhodes Scholar and former student body president at Florida State University told Carr he does not read books any longer?
(a) Fred Armisen.
(b) James Murphy.
(c) John Sonyar.
(d) Joe O'Shea.

12. What did the creation of word breaks and punctuation do for readers as the act of writing evolved, according to Carr?
(a) Readers became more likely to want to attend the theater.
(b) Readers became more likely to also want to listen to music as they were reading.
(c) Readers became more receptive to having their children learn to read.
(d) Readers became more efficient and more attentive.

13. In Chapter Three, which of the following does Carr say is often not recognized by a technology's inventor?
(a) Its intellectual ethic.
(b) Its benefits.
(c) Its cost.
(d) Its longevity.

14. Who did Gutenberg secure funding for his printing press from?
(a) A neighbor, Johann Fust.
(b) His best friend, Sebastian Bach.
(c) His Uncle, Rhine Gutenberg.
(d) His father, Josiah Gutenberg.

15. About how many bibles did Gutenberg print before running out of money?
(a) 500.
(b) 5000.
(c) 200.
(d) 1000.

Short Answer Questions

1. Carr writes that the computer is our servant, but it is simultaneously which of the following?

2. Which was one of the first computers Carr ever bought for his own personal use?

3. Which university was at the forefront of computer programming and technological advances in the late 1970s, according to Carr?

4. How does Carr say the Net differs most from much of the mass media it has displaced?

5. Which famous philosopher from the 1800s wrote an appreciative small piece about his love for the typewriter?

(see the answer keys)

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