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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 45 - 88).

Multiple Choice Questions

1. According to Carr, language itself is NOT which of the following?
(a) Usually learned by the age of 5.
(b) A group exercise.
(c) A critical means of communication.
(d) A technology.

2. Where did Lee de Forest grow up?
(a) Alabama.
(b) Louisiana.
(c) Pennsylvania.
(d) Mississippi.

3. How did the map and clock change language indirectly, according to Carr?
(a) New metaphors based on the map and clock arose to describe natural phenomenon.
(b) People started using navigational terms for literature-related topics.
(c) People started drawing clock hands on their books.
(d) People started reading maps much more than they read books.

4. How does Carr himself contribute to Internet content by the mid-2000s?
(a) He becomes a marketing chief for Google.
(b) He becomes a blogger.
(c) He becomes a user-interface professional for Apple.
(d) He becomes a software engineer.

5. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Shape the business models of technology.
(b) Shape the process of thought.
(c) Help people learn to read more quickly.
(d) Help people learn how to grow gardens.

Short Answer Questions

1. Which alphabet became the model for most Western alphabets, according to Carr?

2. According to Carr, what did the widespread use of clocks do for civilization?

3. In Chapter Three, what does Carr say thinking is governed by in a purely oral culture?

4. Who created the Hypercard application?

5. What kind of sea slugs did Eric Kandel perform experiments on in the early 1970s?

(see the answer key)

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