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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 45 - 88).

Multiple Choice Questions

1. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Walter Winchell.
(b) Walter White.
(c) Les Moonves.
(d) David Sarnoff.

2. Which former Rhodes Scholar and former student body president at Florida State University told Carr he does not read books any longer?
(a) Fred Armisen.
(b) Joe O'Shea.
(c) James Murphy.
(d) John Sonyar.

3. Who was one of the inventors of BASIC, the first programming language to use common words and syntax?
(a) John Kemeny.
(b) Steve Jobs.
(c) Bill Richardson.
(d) Nicholas Carr.

4. About how many bibles did Gutenberg print before running out of money?
(a) 1000.
(b) 5000.
(c) 200.
(d) 500.

5. Who did Gutenberg secure funding for his printing press from?
(a) His Uncle, Rhine Gutenberg.
(b) His father, Josiah Gutenberg.
(c) His best friend, Sebastian Bach.
(d) A neighbor, Johann Fust.

Short Answer Questions

1. Which was one of the first computers Carr ever bought for his own personal use?

2. In what year was the book Understanding Media: The Extensions of Man published?

3. What did the creation of word breaks and punctuation do for readers as the act of writing evolved, according to Carr?

4. How did most literate Greek and Romans consume literature in the earliest days of the written word, according to Carr in Chapter Four?

5. Where did Lee de Forest grow up?

(see the answer key)

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