View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. What did Marissa Mayer call Google's moon shot?
(a) Its effort to fund public schools.
(b) Its effort to optimize its search results.
(c) Its effort to target ads to users.
(d) Its effort to digitize all the world's printed books.

2. Who carried a stopwatch into the Midvale Steel Plant in Philadelphia in the late 1800s and came up with a new system of maximizing workers' efficiency?
(a) James Morrison Dupree.
(b) Michael James Morrison.
(c) Alfie Stalwart.
(d) Frederick Winslow Taylor.

3. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?
(a) Sergey Brin.
(b) Steve Jobs.
(c) Larry Page.
(d) Jeff Bezos.

4. As long ago as 8000 BC, what were some people using to keep track of livestock and other good for trading, according to Carr?
(a) Paint.
(b) Stones.
(c) Small clay tokens with engraved symbols.
(d) Pencils.

5. When did Nathaniel Hawthorne write about the advantages of people spending time in nature?
(a) 1810.
(b) 1825.
(c) 1844.
(d) 1900.

Short Answer Questions

1. What did the first civilizations in Mesopotamia use to write on?

2. In Chapter Seven, what does Carr cite the Roman philosopher Seneca as having said 2,000 years ago?

3. How did Francis Bacon say that Gutenberg's press affected the globe?

4. What does the researcher Nicole Speer say about the act of deep reading?

5. What letter do people's eye movements roughly trace the shape of when they read content online, according to researcher Jakob Nielsen?

(see the answer key)

This section contains 344 words (approx. 2 pages at 300 words per page) View a FREE sample