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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 45 - 88).

Multiple Choice Questions

1. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Shape the business models of technology.
(b) Help people learn to read more quickly.
(c) Help people learn how to grow gardens.
(d) Shape the process of thought.

2. What does the researcher Nicole Speer say about the act of deep reading?
(a) It is only achievable with absolute silence.
(b) It is not possible for many people to focus long enough to read deeply.
(c) It is not passive, but rather very active.
(d) It is a prerequisite for academic achievement.

3. What does Hebb's rule say?
(a) Brain cells that regenerate after injury are called super brain cells.
(b) Brain cells that fire together wire together.
(c) Brain cells that can shift their function from one thing to another are called transformers.
(d) Brain cells that do not ever change are called static.

4. What job did Johannes Gutenberg have before inventing the printing press?
(a) He was a goldsmith.
(b) He was a lawyer.
(c) He was an accountant.
(d) He was a doctor.

5. Carr writes that the computer is our servant, but it is simultaneously which of the following?
(a) Our master.
(b) Our friend.
(c) Our confidant.
(d) Our savior.

Short Answer Questions

1. How did Francis Bacon say that Gutenberg's press affected the globe?

2. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?

3. About how much did Carr spend on his first real computer purchase in 1986?

4. In Chapter Three, which of the following does Carr say is often not recognized by a technology's inventor?

5. In Chapter Three, what does Carr say thinking is governed by in a purely oral culture?

(see the answer key)

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