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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 45 - 88).

Multiple Choice Questions

1. In Chapter Three, what does Carr say thinking is governed by in a purely oral culture?
(a) The ability of its teachers to impart debating skills.
(b) The capacity of human memory.
(c) The storytelling skills of its elders.
(d) The length of the candles.

2. How did most literate Greek and Romans consume literature in the earliest days of the written word, according to Carr in Chapter Four?
(a) They went to mass where the priests read the religious texts to congregations.
(b) Slaves read to them.
(c) They always had their children read to them.
(d) They had crude recordings of the authors reading their own works.

3. What does Hebb's rule say?
(a) Brain cells that can shift their function from one thing to another are called transformers.
(b) Brain cells that regenerate after injury are called super brain cells.
(c) Brain cells that fire together wire together.
(d) Brain cells that do not ever change are called static.

4. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Walter Winchell.
(b) Les Moonves.
(c) Walter White.
(d) David Sarnoff.

5. In Chapter Four, who does Carr claim were the first people to use a specialized medium for writing?
(a) The Europeans.
(b) The Arabs.
(c) The Greeks.
(d) The Sumerians.

Short Answer Questions

1. As long ago as 8000 BC, what were some people using to keep track of livestock and other good for trading, according to Carr?

2. In which year was Carr born?

3. Who created the Hypercard application?

4. About how many bibles did Gutenberg print before running out of money?

5. What does the researcher Nicole Speer say about the act of deep reading?

(see the answer key)

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