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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 89 - 132).

Multiple Choice Questions

1. Which famous philosopher from the 1800s wrote an appreciative small piece about his love for the typewriter?
(a) Friedrich Nietzsche.
(b) William Shakespeare.
(c) Sigmund Freud.
(d) Karl Marx.

2. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Watching television.
(b) Doing a crossword puzzle.
(c) Eating.
(d) Running.

3. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?
(a) The Snows of Kilimanjaro.
(b) The Stranger.
(c) The Demon Lover.
(d) The Yellow Wallpaper.

4. What does the phrase scriptura continua refer to, according to Carr in Chapter Four?
(a) The popular novels of Ancient Greece.
(b) The long scrolls common in ancient Egypt.
(c) The fact that in the earliest days of the written word, there were no spaces between words.
(d) The serials people loved to read in Ancient Rome.

5. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?
(a) Norman Dodge.
(b) Michael Merzenich.
(c) Jessica Joyner.
(d) Rene Descartes.

Short Answer Questions

1. In Chapter Four, who does Carr claim were the first people to use a specialized medium for writing?

2. How did the map and clock change language indirectly, according to Carr?

3. What does Hebb's rule say?

4. What did the first civilizations in Mesopotamia use to write on?

5. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?

(see the answer key)

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