View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 89 - 132).

Multiple Choice Questions

1. What job did Johannes Gutenberg have before inventing the printing press?
(a) He was a lawyer.
(b) He was a doctor.
(c) He was a goldsmith.
(d) He was an accountant.

2. Who is Amazon's chief executive, mentioned by Carr in Chapter Six?
(a) Larry Page.
(b) Sergey Brin.
(c) Jeff Bezos.
(d) Steve Jobs.

3. Who were the first people to start manufacturing scrolls of papyrus?
(a) Arabs.
(b) Europeans.
(c) Greeks.
(d) Egyptians.

4. Which famous philosopher from the 1800s wrote an appreciative small piece about his love for the typewriter?
(a) Friedrich Nietzsche.
(b) Sigmund Freud.
(c) William Shakespeare.
(d) Karl Marx.

5. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Shape the business models of technology.
(b) Shape the process of thought.
(c) Help people learn how to grow gardens.
(d) Help people learn to read more quickly.

Short Answer Questions

1. What did the first civilizations in Mesopotamia use to write on?

2. What does Carr say he finds himself trapped in by the mid-1990s relating to computer equipment purchasing?

3. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?

4. About how much did Carr spend on his first real computer purchase in 1986?

5. Who wrote the book Understanding Media: The Extensions of Man?

(see the answer key)

This section contains 270 words (approx. 1 page at 300 words per page) View a FREE sample