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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 89 - 132).

Multiple Choice Questions

1. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?
(a) Jessica Joyner.
(b) Rene Descartes.
(c) Michael Merzenich.
(d) Norman Dodge.

2. How does Carr say the Net differs most from much of the mass media it has displaced?
(a) It is bidirectional.
(b) It is cheap.
(c) It is democratic.
(d) It is more accessible.

3. According to Carr in Chapter Four, what kind of reading was largely unknown in the ancient world?
(a) Silent reading.
(b) Group reading.
(c) Deep reading.
(d) Skimming.

4. Who wrote the book Understanding Media: The Extensions of Man?
(a) Walter Winchell.
(b) Marshall McLuhan.
(c) Nicholas Carr.
(d) Merrion Crace.

5. In Chapter Five, what does Carr say we do not think of libraries as, even though they are?
(a) Media technologies.
(b) Meeting places.
(c) Publicly funded.
(d) The front lines of social welfare.

Short Answer Questions

1. Which famous philosopher from the 1800s wrote an appreciative small piece about his love for the typewriter?

2. What did the psychologist Vaughan Bell saw the ability to focus on a single task represents in the history of psychological development?

3. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?

4. What did a 2006 study by Jupiter Research reveal a huge overlap in, according to Carr in Chapter Five?

5. How did the map and clock change language indirectly, according to Carr?

(see the answer key)

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