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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When Sam did not like the attention given to him and his family by the press, he put a lid on the personal information released to the public. What happened because of this reason according to Sam?
(a) A great deal of misinformation was released and taken as truth about him and his family.
(b) No one cares to know about the history of Wal-Mart.
(c) His company suffered.
(d) America forgot about him.

2. In 1939, he meets Hugh Mattingly who owns _____________.
(a) A variety store chain with 60 stores.
(b) A discount store chain with 40 stores.
(c) A Ben Franklin store in town.
(d) The first Wal-Mart.

3. What would Sam do when he would drop Alice off at a horse show?
(a) He would sit in the car and wait for her to finish.
(b) He would help her get ready.
(c) He would sneak off to check out other stores for competition.
(d) He would sit at the top of the grand stand and cheer her on.

4. What did Sam have to do when the family was on vacation?
(a) He had to promote his company.
(b) He had to check out stores along the way.
(c) He had to forget about work.
(d) He had to deal with harrassing competition.

5. What does Sam do everywhere he travels?
(a) He has to fight the competition.
(b) He has to promote his business.
(c) He has to check out the competition.
(d) He has to visit friends.

6. Phil Green concocts __________.
(a) One of the worst displays in Wal-Mart history.
(b) One of the most rediculous Wal-Mart stunts in history.
(c) One of the most expensive advertising campaigns in Wal-Mart history.
(d) One of the most famous displays in Wal-Mart history.

7. Why does Sam realize he must get a career job and accepts a job from JC Penney?
(a) He needs money.
(b) He cannot afford to go to Harvard Law.
(c) He no longer wants to continue going to school.
(d) He cannot afford to go to Wharton School of Finance in Pennsylvania.

8. He learns from a very early age that children should do what?
(a) Be pampered.
(b) Be seen and not heard.
(c) Be ignored.
(d) Be responsible for contributing to their family just as much as the adults and should not be considered 'takers."

9. They officially close the door on ___________.
(a) Boutiques.
(b) Surplus stores.
(c) Variety stores.
(d) Discount stores.

10. Sam has the personality of _______________.
(a) Santa Claus.
(b) A task master.
(c) A clown.
(d) A promoter.

11. A number of employees have gained a great deal of financial wealth from ____________.
(a) The profit-sharing program.
(b) Becoming managers.
(c) Becoming executives.
(d) Working long hours.

12. What is the first thing Sam does?
(a) He makes friends with those who run the town.
(b) He moves into the town.
(c) He sends his sons to investigate the town.
(d) He establishes a warehouse.

13. It is due to _________ that the company has been able to outperform the competition?
(a) The executives.
(b) The associates.
(c) The managers.
(d) The Walton family members.

14. What does Sam do after he establishes a Wal-Mart on the boundaries of big cities?
(a) He moves onto other cities.
(b) He watches as the communities grow to meet the store.
(c) He watches the competition disappear.
(d) He hopes that those in the cities come out to his store.

15. Sam and Helen are disappointed to leave Newport, but they do have one benefit from their five years working there. What is this benefit?
(a) $50,000 from the sale of the business.
(b) They have made many good friends.
(c) An interest in retail.
(d) Many good business connections.

Short Answer Questions

1. How does placing stores in these small areas affect advertising?

2. Sam starts to hear about discounting companies. He knows that discounting is the way of the future but is fully immersed in what?

3. While debating the idea of going public, Sam flies around looking for _________.

4. Back in the 1960s, with what was Sam more concerned, rather than quality?

5. Due to its location, Wal-Mart can enjoy what kind of advertising?

(see the answer keys)

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