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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Phil Green concocts __________.
(a) One of the most famous displays in Wal-Mart history.
(b) One of the most expensive advertising campaigns in Wal-Mart history.
(c) One of the most rediculous Wal-Mart stunts in history.
(d) One of the worst displays in Wal-Mart history.

2. Sam believes that the reason that Wal-Mart was successful is because __________.
(a) He is really intelligent.
(b) He always made sure that the employees in his stores were taken care of.
(c) No one is a better promoter than him.
(d) There was not competition.

3. Sam believes that he was over-blessed with the traits of ____________.
(a) Ambition and drive.
(b) Understanding and empathy.
(c) Love and kindness.
(d) Pride and jealousy.

4. Sam has the personality of _______________.
(a) A clown.
(b) A task master.
(c) A promoter.
(d) Santa Claus.

5. When he is 14, Sam saves a boy from ____________.
(a) A wild boar.
(b) Drowning.
(c) Starving to death.
(d) Getting hit by a car.

6. The one mistake that Helen cannot forgive Sam for _________________.
(a) Not making enough money.
(b) Letting the company go public and becoming the richest man in the country.
(c) Not becoming an insurance salesman.
(d) Being a businessman.

7. To encourage family togetherness, what does Sam do?
(a) His family must not go anywhere without him.
(b) He is his sons' Boy Scout leader.
(c) He plans family vacations every weekend.
(d) The family must be home for dinner every night.

8. He decides to run for the student body president and wins by doing one important move. What is that move?
(a) Bribing his fellow students with money or passing grades.
(b) Blackmailing some of the student body.
(c) He speaks to people before they speak to him.
(d) Recruiting followers.

9. No matter how hard Sam's father worked or how many different jobs he had, what happened?
(a) His family was never comfortable.
(b) He was never happy.
(c) His family was never satisfied.
(d) He never felt like he could work hard enough.

10. Although there have been a number of changes in the Wal-Mart industry over the years, the Walton family still collectively owns __________ of their own business, which is rare for a major corporation.
(a) 68 percent.
(b) 58 percent.
(c) 38 percent.
(d) 48 percent.

11. Why does Helen want four children by the time she is thirty?
(a) So she will have plenty of time with her grandchildren.
(b) She does not want to be lonely.
(c) So she will have plenty of people to care for her when she is old.
(d) She needs something to do.

12. What do Sam and Bob have Sam's son Rob do for them?
(a) Sue another company, so they can pay off their debts.
(b) Find a way to avoid paying taxes, so they can start to get out of debt.
(c) Look into the legal aspects of going public and issuing stock shares to the public.
(d) Find a good lawyer to look into the legal aspects of going public and issuing stock shares to the public.

13. Sam purchases ____________ that only travels about 100 miles an hour.
(a) A helicopter.
(b) A little plane.
(c) A little car.
(d) A bus.

14. Sam was born in ___________.
(a) Tulsa, Oklahoma.
(b) Kingfisher, Oklahoma.
(c) Indianapolis, Indiana.
(d) Oklahoma City, Oklahoma.

15. Wal-Mart starts building stores quickly by establishing ___________.
(a) A cookie-cutter strategy.
(b) A friendship with the members of the towns.
(c) A community.
(d) Deals with community leaders.

Short Answer Questions

1. On what was Sam too focused?

2. Due to its location, Wal-Mart can enjoy what kind of advertising?

3. Has Wal-Mart always treated its employees as well as it should have?

4. How does placing stores in these small areas affect advertising?

5. For a variety of reasons, Rob convinces Sam to do what with his debt?

(see the answer keys)

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