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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. ____________ is one store that expanded and had a distribution center that offered a superior product merchandise that Wal-Mart could offer their customers.
(a) Giant Eagle.
(b) Target.
(c) Kmart.
(d) Meijer.

2. Although Sam considers himself a fairly conservative guy, he is a _________ in the world of business.
(a) Conservative.
(b) Liberal.
(c) Maverick.
(d) Oddity.

3. Why does Wal-Mart share information with its associates?
(a) To make them more responsible.
(b) To convince them that Sam cares about them.
(c) To forge a greater partnership with them.
(d) To force them to make decisions within the company.

4. What is the reason that Wal-Mart has succeeded?
(a) It offers a superior alternative to the stores of the past.
(b) Investors love Wal-Mart and Sam.
(c) Sam was in the right place at the right time.
(d) Sam is very intelligent.

5. He thinks many of these failed stores would still be open if they had remembered to ___________.
(a) Hire someone like Sam.
(b) Be frugal.
(c) Support Wal-Mart.
(d) Take care of their customers and employees first.

Short Answer Questions

1. Sam eventually returns to Newport, Arkansas, and opens a Wal-Mart near ________.

2. What have Sam and his employees mastered?

3. Back in the 1960s, with what was Sam more concerned, rather than quality?

4. Wal-Mart starts building stores quickly by establishing ___________.

5. To encourage family togetherness, what does Sam do?

(see the answer key)

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