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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. Eventually, Arend will become Wal-Mart's first ___________.
(a) Chief executive of technology and later it president of operations.
(b) Vice president of operations and later its president of operations.
(c) Manager of operations and later vice president of operations.
(d) Vice president of advertising and later it president of advertising.

2. How does placing stores in these small areas affect advertising?
(a) It make advertising more sophisticated.
(b) It makes advertising more necessary.
(c) It makes advertising cheaper.
(d) It makes advertising more expensive.

3. With what announcement does Sam Walton start the book?
(a) He is the richest man in America.
(b) He is the happiest man in America.
(c) He is a poor man.
(d) He is a proud man.

4. This period of time dictates a __________ period of growth for Wal-Mart.
(a) Large.
(b) Small.
(c) Minimal.
(d) Decent.

5. When does Wal-Mart become a publicly-traded company?
(a) October 1, 1968.
(b) October 1, 1975.
(c) October 1, 1970.
(d) October 1, 1980.

Short Answer Questions

1. No matter how efficient or advanced their distribution center is or how great their technology might be, _______________are the real key to Wal-Mart's success.

2. Sam finds a store in Bentonville, but almost does not get the business. Why?

3. Don Whitaker comes to the Wal-Mart organization from TG&Y. He is a hard-working and smart man who establishes a great philosophy for the company. What is this philosophy?

4. He learns from a very early age that children should do what?

5. When Sam did not like the attention given to him and his family by the press, he put a lid on the personal information released to the public. What happened because of this reason according to Sam?

(see the answer key)

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