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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. This book is Sam's attempt to __________________.
(a) Make himself famous.
(b) Earn extra money for his family.
(c) Clear the misconceptions about him, his business, and most importantly, his views on how to build a successful company.
(d) Build up Wal-Mart's popularity.

2. In 1939, he meets Hugh Mattingly who owns _____________.
(a) A Ben Franklin store in town.
(b) A variety store chain with 60 stores.
(c) The first Wal-Mart.
(d) A discount store chain with 40 stores.

3. Sam starts to hear about discounting companies. He knows that discounting is the way of the future but is fully immersed in what?
(a) Variety stores.
(b) Boutiques.
(c) Discount stores.
(d) Franchising.

4. They officially close the door on ___________.
(a) Boutiques.
(b) Surplus stores.
(c) Discount stores.
(d) Variety stores.

5. How do the children have just as high a stake in the family business as their parents?
(a) He threatens each child.
(b) He gives each child money to spend or save.
(c) He makes every member of the family a partner in the family business.
(d) If he cannot earn enough money, neither do they.

Short Answer Questions

1. What does Sam admit was the biggest mistake of his business career?

2. When the company becomes divided, behind whom do the younger guys line up?

3. Why does Sam realize he must get a career job and accepts a job from JC Penney?

4. Sam suggests that if you want to be successful, you need to _______ to your own interests?

5. Sam wants to organize everything and make it ____________.

(see the answer key)

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