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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. The one mistake that Helen cannot forgive Sam for _________________.
(a) Being a businessman.
(b) Not becoming an insurance salesman.
(c) Letting the company go public and becoming the richest man in the country.
(d) Not making enough money.

2. It is 1962 and many of the successful discounters are doing what, of which Sam seems to disapprove?
(a) Buying out stores.
(b) Driving fancy cars and living in large homes.
(c) Selling low-quality products.
(d) Building new stores.

3. Sam wants to learn more about IBM computers to _________.
(a) Be ahead of the competition.
(b) Use computer technology just because he likes it.
(c) Be cool.
(d) See what digital technology can do for Wal-Mart.

4. Right away, Sam looks for other store opportunities and drives to Fayetteville to find a store whose only competitor is _________.
(a) Woolworth.
(b) Meijer.
(c) JC Penney.
(d) Ben Franklin.

5. With what announcement does Sam Walton start the book?
(a) He is a proud man.
(b) He is the richest man in America.
(c) He is the happiest man in America.
(d) He is a poor man.

Short Answer Questions

1. Why do people continue to return to Wal-Mart?

2. Sam believes that the reason that Wal-Mart was successful is because __________.

3. The concept of the variety store changed drastically over the years from the fully-serviced variety store to ___________.

4. After he and Helen marry, Sam aims to build his family financial structure similar to ____________.

5. They officially close the door on ___________.

(see the answer key)

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