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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. He thinks many of these failed stores would still be open if they had remembered to ___________.
(a) Support Wal-Mart.
(b) Be frugal.
(c) Take care of their customers and employees first.
(d) Hire someone like Sam.

2. They officially close the door on ___________.
(a) Discount stores.
(b) Variety stores.
(c) Surplus stores.
(d) Boutiques.

3. What is the reason that Wal-Mart has succeeded?
(a) It offers a superior alternative to the stores of the past.
(b) Sam was in the right place at the right time.
(c) Investors love Wal-Mart and Sam.
(d) Sam is very intelligent.

4. Do Sam's kids feel as though Sam was not around during their childhood?
(a) Sometimes.
(b) No.
(c) Yes.
(d) Often.

5. No matter how efficient or advanced their distribution center is or how great their technology might be, _______________are the real key to Wal-Mart's success.
(a) The associates.
(b) The Walton family members.
(c) The executives.
(d) The managers.

Short Answer Questions

1. By 1974, Wal-Mart has how many stores?

2. Why does Helen want four children by the time she is thirty?

3. Right away, Sam looks for other store opportunities and drives to Fayetteville to find a store whose only competitor is _________.

4. What did Sam have to do when the family was on vacation?

5. Jack Shewmaker comes into the picture as a potential candidate for ___________.

(see the answer key)

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