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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. Sam's father, Thomas Gibson Walton, is a very hard worker who was later remembered for _____________.
(a) His honesty and integrity.
(b) His quiet demeanor.
(c) His wealth.
(d) His loving personality.

2. Sam and Charlie create the _______ self-service style variety store in the country and the first one in the eight-state area.
(a) Second.
(b) Fifth.
(c) Third.
(d) Fourth.

3. Due to its location, Wal-Mart can enjoy what kind of advertising?
(a) Word-of-mouth advertising among the townsfolk.
(b) Expensive advertising.
(c) Poor advertising.
(d) Simple advertising.

4. Why do people continue to return to Wal-Mart?
(a) The advertising is good.
(b) It is inexpensive.
(c) If offers a better solution to the customers.
(d) It is close to home.

5. What does Sam believe are what will continue to keep the customers coming back to shop at your store?
(a) Persuasive advertising.
(b) Personal touches.
(c) Low prices.
(d) A large inventory.

Short Answer Questions

1. Why does Sam tell Abe Marks that he does not need their systems?

2. Now Wal-Mart has a profit-sharing policy for their employees that is currently ___________ at the time of publication.

3. What is the first thing Sam does?

4. Sam believes that he was over-blessed with the traits of ____________.

5. What does Sam do everywhere he travels?

(see the answer key)

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