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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. The Wal-Mart concept with variety stores allowed people to ___________.
(a) Choose other stores.
(b) Come to one place to find a range of goods at low prices.
(c) Come when they wanted to.
(d) Feel comfortable making purchases.

2. The concept of the variety store changed drastically over the years from the fully-serviced variety store to ___________.
(a) The partially-serviced style.
(b) The self-service style.
(c) The fully-serviced discount model.
(d) The discount model.

3. He decides to run for the student body president and wins by doing one important move. What is that move?
(a) He speaks to people before they speak to him.
(b) Recruiting followers.
(c) Bribing his fellow students with money or passing grades.
(d) Blackmailing some of the student body.

4. He learns from a very early age that children should do what?
(a) Be pampered.
(b) Be ignored.
(c) Be responsible for contributing to their family just as much as the adults and should not be considered 'takers."
(d) Be seen and not heard.

5. Why do people continue to return to Wal-Mart?
(a) The advertising is good.
(b) If offers a better solution to the customers.
(c) It is inexpensive.
(d) It is close to home.

Short Answer Questions

1. The feeling of excitement about the work environment is called ___________.

2. In 1939, he meets Hugh Mattingly who owns _____________.

3. Where are Sam and Bud when they seriously consider the idea of going public?

4. What is one of the most important changes in the Wal-Mart culture in recent years?

5. Back in the 1960s, with what was Sam more concerned, rather than quality?

(see the answer key)

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