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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. Don is a good example of another one of Sam's top talents. What is this talent?
(a) Choosing great employees.
(b) Choosing great advertisers.
(c) Choosing great leaders.
(d) Choosing great managers.

2. Sam starts to hear about discounting companies. He knows that discounting is the way of the future but is fully immersed in what?
(a) Franchising.
(b) Discount stores.
(c) Boutiques.
(d) Variety stores.

3. Helen had to help Sam sign the notes to secure all the money and by the time it was ready, what had happened?
(a) They had borrowed some money.
(b) They had decided to borrow money.
(c) They had borrowed as much as they possibly could.
(d) They had spent all of their own money.

4. Sam says by making sure the customers are treated well, what will be the result?
(a) People will like him.
(b) He will make money.
(c) His competition will give up.
(d) Everything else will work out well for the company.

5. Sam admits to thinking about merchandising every day of his life since _____________.
(a) He was born.
(b) Since his first job.
(c) Since he met Helen's father.
(d) He started.

Short Answer Questions

1. Does Sam worry about fluctuating stock prices?

2. Unions have tried to organize at Wal-Mart. Have they been successful?

3. Why does Helen want four children by the time she is thirty?

4. His stores have been growing at a good rate, and he feels their success is partly due to placing stores __________.

5. In 1962, four large companies started discount stores, including _____________ besides Wal-Mart?

(see the answer key)

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