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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. Sam wants to learn more about IBM computers to _________.
(a) Be cool.
(b) Use computer technology just because he likes it.
(c) Be ahead of the competition.
(d) See what digital technology can do for Wal-Mart.

2. Although there have been a number of changes in the Wal-Mart industry over the years, the Walton family still collectively owns __________ of their own business, which is rare for a major corporation.
(a) 68 percent.
(b) 58 percent.
(c) 48 percent.
(d) 38 percent.

3. The reason that other stores fail is because ____________.
(a) They only care about their employees.
(b) They do not have Sam Walton.
(c) They do not have the funds that Wal-Mart has.
(d) They are looking out for themselves first.

4. The feeling of excitement about the work environment is called ___________.
(a) "Whistle while you work" mentality.
(b) "We Love Work" mentality.
(c) "Work is Fun" mentality.
(d) "Happiness" mentality.

5. What is the reason that Wal-Mart has succeeded?
(a) Investors love Wal-Mart and Sam.
(b) Sam was in the right place at the right time.
(c) It offers a superior alternative to the stores of the past.
(d) Sam is very intelligent.

Short Answer Questions

1. Sam buys stores in Little Rock, Springdale, and Siloam Springs, Arkansas, as well as Neodesha and Coffeyville, ___________.

2. In 1962, four large companies started discount stores, including _____________ besides Wal-Mart?

3. This book is Sam's attempt to __________________.

4. The idea of going public is brought up by __________.

5. Sam has one motto that he repeats frequently in the book and to anyone who will listen to him. What is this motto?

(see the answer key)

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