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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. In 1962, four large companies started discount stores, including _____________ besides Wal-Mart?
(a) Kmart, Woolworth, Sears, and Meijer.
(b) Kmart, Woolworth, Woolco, and Target.
(c) Meijer, Giant Eagle, Kmart, and Target.
(d) Giant Eagle, Target, Woolco, and Woolworth.

2. What kind of farm does Sam's family have?
(a) A turkey farm.
(b) An apple farm.
(c) A dairy farm.
(d) A chicken farm.

3. The idea of going public is brought up by __________.
(a) Marcus Stevens.
(b) Mike Smith.
(c) Matt Smitts.
(d) Mark Sykes.

4. Sam would walk into some of the big discount retailers and ask to speak with their top executives, introducing himself as "Sam Walton from Bentonville." Why would he do this?
(a) To let the competition know who he is.
(b) To get a job at one of these stores.
(c) To make friends.
(d) To pick their brains about how their operations were run.

5. Sam attends the University of Missouri since he is already well-known in Columbia and joins what fraternity?
(a) Beta Theta Pi.
(b) Beta Tau Beta.
(c) Phi Tau.
(d) Sigma Phi Epsilon.

Short Answer Questions

1. At the time, nobody wants to invest in the idea with Bud putting only 3 percent into it and another manager from Texas putting in 2 percent. Other than that, Sam had to come up with what percent of the financing on his own?

2. Right away, Sam looks for other store opportunities and drives to Fayetteville to find a store whose only competitor is _________.

3. Sam always encourages competition. What does Sam think of this divisive stance?

4. Sam suggests that if you want to be successful, you need to _______ to your own interests?

5. What did Sam have to do when the family was on vacation?

(see the answer key)

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