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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. Sam loves quail hunting after being introduced to it by __________.
(a) His father.
(b) Helen.
(c) Mike Smith.
(d) Helen's father.

2. Sam always encourages competition. What does Sam think of this divisive stance?
(a) He sees it starting to benefit the company.
(b) He sees it as beneficial to the company.
(c) He sees it as a good example of competition.
(d) He sees that it is starting to injure the company.

3. It is due to _________ that the company has been able to outperform the competition?
(a) The executives.
(b) The associates.
(c) The Walton family members.
(d) The managers.

4. In 1962, four large companies started discount stores, including _____________ besides Wal-Mart?
(a) Kmart, Woolworth, Woolco, and Target.
(b) Giant Eagle, Target, Woolco, and Woolworth.
(c) Kmart, Woolworth, Sears, and Meijer.
(d) Meijer, Giant Eagle, Kmart, and Target.

5. It is 1962 and many of the successful discounters are doing what, of which Sam seems to disapprove?
(a) Building new stores.
(b) Buying out stores.
(c) Selling low-quality products.
(d) Driving fancy cars and living in large homes.

Short Answer Questions

1. What would Sam do when he would drop Alice off at a horse show?

2. Sam is about to graduate with a degree in business and has plenty of energy, but is unsure ___________.

3. Although Sam considers himself a fairly conservative guy, he is a _________ in the world of business.

4. Ron leaves the company when?

5. What kind of farm does Sam's family have?

(see the answer key)

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