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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. It is 1962 and many of the successful discounters are doing what, of which Sam seems to disapprove?
(a) Selling low-quality products.
(b) Driving fancy cars and living in large homes.
(c) Building new stores.
(d) Buying out stores.

2. Sam starts to hear about discounting companies. He knows that discounting is the way of the future but is fully immersed in what?
(a) Franchising.
(b) Discount stores.
(c) Variety stores.
(d) Boutiques.

3. Behind whom do the older guys stand?
(a) Ferold.
(b) Bob.
(c) Rob.
(d) Helen.

4. Many people have argued that Wal-Mart has done what to the small shops in rural towns?
(a) Helped them.
(b) Destroyed them.
(c) Competed with them.
(d) Encouraged them.

5. Sam and Charlie create the _______ self-service style variety store in the country and the first one in the eight-state area.
(a) Third.
(b) Fourth.
(c) Fifth.
(d) Second.

Short Answer Questions

1. The way the management treats its associates is exactly how they will treat who?

2. What does Sam admit was the biggest mistake of his business career?

3. The idea of going public is brought up by __________.

4. Sam suggests that if you want to be successful, you need to _______ to your own interests?

5. Sam's appreciation for the dollar is further ingrained when he meets ______________.

(see the answer key)

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