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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. When he is 14, Sam saves a boy from ____________.
(a) Drowning.
(b) Getting hit by a car.
(c) Starving to death.
(d) A wild boar.

2. A number of employees have gained a great deal of financial wealth from ____________.
(a) Becoming executives.
(b) Working long hours.
(c) The profit-sharing program.
(d) Becoming managers.

3. Is this sharing of information considered a success?
(a) Yes.
(b) Sometimes.
(c) Rarely.
(d) No.

4. Many people have argued that Wal-Mart has done what to the small shops in rural towns?
(a) Helped them.
(b) Destroyed them.
(c) Encouraged them.
(d) Competed with them.

5. No matter how efficient or advanced their distribution center is or how great their technology might be, _______________are the real key to Wal-Mart's success.
(a) The Walton family members.
(b) The managers.
(c) The executives.
(d) The associates.

Short Answer Questions

1. Sam believes that the reason that Wal-Mart was successful is because __________.

2. Sam and Helen are disappointed to leave Newport, but they do have one benefit from their five years working there. What is this benefit?

3. Due to its location, Wal-Mart can enjoy what kind of advertising?

4. Sam attends the University of Missouri since he is already well-known in Columbia and joins what fraternity?

5. What are a regular part of the Wal-Mart culture and partnership?

(see the answer key)

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