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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12: Making the Customer Number One.

Multiple Choice Questions

1. How can the meetings be described?
(a) As a waste of time.
(b) As bureaucratic.
(c) As democratic.
(d) As a joke.

2. Back in the 1960s, with what was Sam more concerned, rather than quality?
(a) Keeping the customers returning.
(b) Keeping the prices lower than other company's prices for future success.
(c) Keeping large quantities of products in the store.
(d) Good advertising.

3. Sam has created a unique culture at Wal-Mart where managers meet ________.
(a) Every morning.
(b) Every Saturday morning.
(c) Every Saturday night.
(d) Every Sunday morning.

4. It is due to _________ that the company has been able to outperform the competition?
(a) The managers.
(b) The associates.
(c) The Walton family members.
(d) The executives.

5. Where are Sam and Bud when they seriously consider the idea of going public?
(a) At Sam's home.
(b) Quail hunting at the Robson ranch.
(c) On vacation in Las Vegas.
(d) At a Wal-Mart staff meeting.

Short Answer Questions

1. Sam is not interested in retail because __________________.

2. What did going public do to Sam's family?

3. The annual stockholders meeting is an extension of the Wal-Mart culture so that ____________.

4. What kind of farm does Sam's family have?

5. What are a regular part of the Wal-Mart culture and partnership?

(see the answer key)

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