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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Running a Successful Company: Ten Rules that Worked for Me.

Multiple Choice Questions

1. The biggest challenge Wal-Mart has right now at this growth period is what?
(a) Buying health and beauty aids at a lower price and staying stocked.
(b) Keeping the electronic section stocked.
(c) Buying food procucts at a low price and staying stocked.
(d) Attracting customers.

2. What would Sam do when he would drop Alice off at a horse show?
(a) He would sit at the top of the grand stand and cheer her on.
(b) He would sneak off to check out other stores for competition.
(c) He would sit in the car and wait for her to finish.
(d) He would help her get ready.

3. Why do people continue to return to Wal-Mart?
(a) It is close to home.
(b) If offers a better solution to the customers.
(c) It is inexpensive.
(d) The advertising is good.

4. Sam believes that thanks to the superior distribution system implemented, they were able to acquire what stores seamlessly integrate the stores into the current system?
(a) Meijer.
(b) Big K.
(c) Kmart.
(d) Kroger.

5. What is rule number ten?
(a) Be conservative.
(b) Swim upstream. Go against the current. Experiment.
(c) Be ahead of the trends.
(d) Follow the trends.

Short Answer Questions

1. By 1974, Wal-Mart has how many stores?

2. Why does Sam tell Abe Marks that he does not need their systems?

3. On what does Sam concentrate?

4. Sam eventually returns to Newport, Arkansas, and opens a Wal-Mart near ________.

5. Sam starts to hear about discounting companies. He knows that discounting is the way of the future but is fully immersed in what?

(see the answer key)

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