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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: Thinking Small.

Multiple Choice Questions

1. Now Wal-Mart has a profit-sharing policy for their employees that is currently ___________ at the time of publication.
(a) $1.8 million.
(b) $1.8 billion.
(c) $1.8 trillion.
(d) $18 billion.

2. Phil Green concocts __________.
(a) One of the most expensive advertising campaigns in Wal-Mart history.
(b) One of the most rediculous Wal-Mart stunts in history.
(c) One of the most famous displays in Wal-Mart history.
(d) One of the worst displays in Wal-Mart history.

3. Sam believes that thanks to the superior distribution system implemented, they were able to acquire what stores seamlessly integrate the stores into the current system?
(a) Meijer.
(b) Kroger.
(c) Big K.
(d) Kmart.

4. Don is a good example of another one of Sam's top talents. What is this talent?
(a) Choosing great leaders.
(b) Choosing great employees.
(c) Choosing great advertisers.
(d) Choosing great managers.

5. Sam would walk into some of the big discount retailers and ask to speak with their top executives, introducing himself as "Sam Walton from Bentonville." Why would he do this?
(a) To make friends.
(b) To let the competition know who he is.
(c) To get a job at one of these stores.
(d) To pick their brains about how their operations were run.

Short Answer Questions

1. It is the demand of ____________ that built Wal-Mart's success?

2. What is the first thing Sam does?

3. Is Sam's deal with Alice unusual?

4. It is due to _________ that the company has been able to outperform the competition?

5. If your store can provide what they need, including low prices, guaranteed satisfaction, and a wide assortment of goods, can success assured?

(see the answer key)

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