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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: Thinking Small.

Multiple Choice Questions

1. This book is Sam's attempt to __________________.
(a) Make himself famous.
(b) Clear the misconceptions about him, his business, and most importantly, his views on how to build a successful company.
(c) Earn extra money for his family.
(d) Build up Wal-Mart's popularity.

2. Why is Ferold Arend hired?
(a) To improve the technology at Wal-Mart.
(b) To take over Sam's position.
(c) To push Wal-Mart into the best distribution center possible.
(d) To be CEO of Wal-Mart.

3. Sam's attention to his associates and each manager having a minority share in the business sets the stage for _____.
(a) The now-famous bi-annaul stockholders meetings.
(b) The now-famous Saturday meetings.
(c) The now-famous semi-annual stockholders meetings.
(d) The now-famous annual stockholders meetings.

4. He thinks many of these failed stores would still be open if they had remembered to ___________.
(a) Support Wal-Mart.
(b) Be frugal.
(c) Take care of their customers and employees first.
(d) Hire someone like Sam.

5. Right away, Sam looks for other store opportunities and drives to Fayetteville to find a store whose only competitor is _________.
(a) Ben Franklin.
(b) JC Penney.
(c) Woolworth.
(d) Meijer.

Short Answer Questions

1. Sam finds a store in Bentonville, but almost does not get the business. Why?

2. What does Sam admit was the biggest mistake of his business career?

3. What is Ferold Arend's position prior to coming to Wal-Mart?

4. When did Wal-Mart take on Kmart?

5. How does placing stores in these small areas affect advertising?

(see the answer key)

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