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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: Thinking Small.

Multiple Choice Questions

1. In 1939, he meets Hugh Mattingly who owns _____________.
(a) A variety store chain with 60 stores.
(b) The first Wal-Mart.
(c) A discount store chain with 40 stores.
(d) A Ben Franklin store in town.

2. What does Sam do after the answer to number 88?
(a) He pulls out a map, filling in every area in that market region.
(b) He bribes the community counsel members into supporting his store.
(c) He runs the competition out of town.
(d) He encourages his new neighbors to support the building of a Wal-Mart.

3. How do the children have just as high a stake in the family business as their parents?
(a) He threatens each child.
(b) He gives each child money to spend or save.
(c) He makes every member of the family a partner in the family business.
(d) If he cannot earn enough money, neither do they.

4. What award is given out at these annual meetings?
(a) The VMA of the year award.
(b) The VIP of the year award.
(c) The PVI of theyear award.
(d) The VPI of the year award.

5. Their large private fleet of __________ is one of the largest in the country as well to give them the flexibility they need?
(a) Buses.
(b) Trucks.
(c) Trains.
(d) Planes.

Short Answer Questions

1. Sam attends the University of Missouri since he is already well-known in Columbia and joins what fraternity?

2. How does placing stores in these small areas affect advertising?

3. Behind whom do the older guys stand?

4. Right away, Sam looks for other store opportunities and drives to Fayetteville to find a store whose only competitor is _________.

5. With what announcement does Sam Walton start the book?

(see the answer key)

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