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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 15 - 18.

Multiple Choice Questions

1. Based on the law of least effort, the author concludes that what characteristic is built deep into our nature?
(a) Heroism.
(b) Bitterness.
(c) Gratitude.
(d) Laziness.

2. In the example where the author presents two candidates for a college professorship, which choice is favored by intuition?
(a) Jane.
(b) Sarah.
(c) Kim.
(d) Anne.

3. What statistician illustrated the ease with which people see patterns where none exist?
(a) Larry Jacoby.
(b) William Feller.
(c) Christopher Chabris.
(d) Eckhard Hess.

4. Who coined the term "mere exposure effect"?
(a) Robert Zajonc.
(b) Danny Oppenheimer.
(c) Shane Frederick.
(d) Daniel Gilbert.

5. What term refers to an approach to problem solving that employs a practical method not guaranteed to be perfect, but sufficient for the immediate goals?
(a) Illusion.
(b) Heuristic.
(c) Executive control.
(d) Causality.

Short Answer Questions

1. What is described as the currency consumed by the nervous system above all others, and which serves as a currency for effortful mental activity?

2. The author presents a sentence describing Jane losing her wallet in New York in Chapter 6. What word stood out the most for subjects given a recall test about the sentence?

3. When the author demonstrates enlisting cognitive ease when writing, he gives two statements about Adolf Hitler. Which of these statements APPEARED to be the most legitimate?

4. In the example where the author presents two candidates for a college professorship, which individual is described as having held a postdoctoral position for the last three years?

5. Extreme outcomes are much more likely to be observed under what conditions?

(see the answer key)

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