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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. When did Kahneman publish Attention and Effort?
(a) 1965.
(b) 1973.
(c) 1985.
(d) 1999.

2. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?
(a) The Biblical Illusion.
(b) The Muller-Lyer illusion.The
(c) The Noah Illusion.
(d) The Moses Illusion.

3. The author describes a phenomenon discovered by Roy Baumeister's team wherein an effort of will is tiring, and if you have to force yourself to do something, you are less able to exert self-control when the next challenge appears. What is this phenomenon named?
(a) Cognitive Pupillometry.
(b) The Moses Illusion.
(c) Ego depletion.
(d) An anchoring effect.

4. What does the author claim newspaper headlines do?
(a) Satisfy the need for coherence.
(b) Garnish attention from actual news.
(c) Inform of facts.
(d) Entertain and enlighten.

5. Who coined the term "mere exposure effect"?
(a) Shane Frederick.
(b) Robert Zajonc.
(c) Danny Oppenheimer.
(d) Daniel Gilbert.

Short Answer Questions

1. What comparison does the author make between six-year-old boys and six-year-old girls in Chapter 10?

2. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?

3. According to the author, people who are what are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations?

4. Who created a study article called "Becoming Famous Overnight"?

5. Who created the Cognitive Reflection Test that involves the bat-and-ball problem along with two others?

(see the answer key)

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