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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?
(a) Content creation.
(b) Artificial Intelligence.
(c) Space exploration.
(d) Academic research.

2. In Chapter Six, what does Carr say a book retains over the computer as a device for reading?
(a) Some financial challenges.
(b) Some support from authors.
(c) Some serious drawbacks.
(d) Some compelling advantages.

3. What did the Flynn effect refer to?
(a) The steady increase in IQ scores around the globe throughout the twentieth century.
(b) The steady rise in technological skills in the developed world during the 1990s.
(c) The steady decline in technological skills in the developed world during the 1990s.
(d) The steady decrease in IQ scores around the globe throughout the twentieth century.

4. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?
(a) That the creation of television would kill movie theaters.
(b) That the phonograph would eclipse all other media.
(c) That the creation and widespread use of the telephone would mean people would never leave their houses again.
(d) That newspapers would kill printed books.

5. What did Marissa Mayer call Google's moon shot?
(a) Its effort to fund public schools.
(b) Its effort to target ads to users.
(c) Its effort to optimize its search results.
(d) Its effort to digitize all the world's printed books.

Short Answer Questions

1. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?

2. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?

3. In Chapter Five, what does Carr say is Colorado's oldest newspaper?

4. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?

5. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?

Short Essay Questions

1. In Chapter Seven, what does Carr say is the greatest long-term paradox of the way human attention works when using the Internet?

2. In Chapter 7, what idea from Samuel Johnson does Carr end the chapter with?

3. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

4. In Chapter Eight, what sentiment of the novelist Nathaniel Hawthorne's does Carr highlight?

5. According to Carr, how has the Internet affected the business models of other forms of media?

6. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

7. Who did Larry Page recruit to help him build what became Google's original search engine, and why did he choose this person?

8. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

9. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

10. In Chapter Five, what does Carr argue is the main drawback of hyperlinks for a reader of a web document?

(see the answer keys)

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