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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 133 - 176).

Multiple Choice Questions

1. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?
(a) Ray Kurzweil.
(b) Mark Zuckerberg.
(c) Noam Chompsky.
(d) Marshall McLuhan.

2. How did the map and clock change language indirectly, according to Carr?
(a) People started reading maps much more than they read books.
(b) People started drawing clock hands on their books.
(c) New metaphors based on the map and clock arose to describe natural phenomenon.
(d) People started using navigational terms for literature-related topics.

3. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?
(a) Penguin.
(b) O'Reilly Media.
(c) Harper Books.
(d) Random House.

4. How does Carr say the Net differs most from much of the mass media it has displaced?
(a) It is more accessible.
(b) It is cheap.
(c) It is democratic.
(d) It is bidirectional.

5. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?
(a) 30 seconds.
(b) 2 minutes.
(c) 1 minute.
(d) 5 minutes.

Short Answer Questions

1. Which major publisher does Carr mention in Chapter Six that began publishing e-novels with videos embedded in them?

2. What mediums does Carr cite in Chapter Five as trying to become more web-like?

3. Who was the researcher known for coining the phrase and meaning of the Flynn effect?

4. What are the tiny jumps people's eye movements make as they read, as discovered by Louis Emilie Javal in 1879?

5. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?

(see the answer key)

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