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Part I (Pages 1 - 44)

• The following version of this book was used to create this Lesson Plan: Carr, Nicholas. The Shallows. W.W. Norton & Company, 2010.

• Carr frequently switches between the past and present tenses throughout the whole book, with the sections in which he relates his own personal experiences frequently in the present tense. Carr switches between the past and present tenses in the sections in which he discusses scientific evidence/research and historical perspectives.

• In his Prologue, titled The Watchdog and the Thief, Carr recalls the publication of Marshall McLuhan's Understanding Media: The Extensions of Man in 1964.

• The book gave rise to the famous phrase "The medium is the message" (2).

• Carr summarizes McLuhan's opinion that the medium through which content is conveyed has a huge impact on the content itself, and on how consumers receive that content.

• McLuhan believed that the creation of any new medium changes...

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