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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

2. How is the metropolis of Los Angeles characterized?

3. The speed and volume of a factory's flow is called what?

4. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?

5. In what county does Anaheim, California reside?

Short Essay Questions

1. How is the poultry industry transformed in the 1980's?

2. Why does Carl's Jr. stock fall during the 1980's?

3. What factors may have contributed to the rancher Hank's suicide?

4. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

5. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

6. What largely determines an Idaho potato farmer's annual income?

7. What is meant by the term "bulk commodity"?

8. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

9. In James Dobson's (Focus on the Family founder) opinion, how should children be raised?

10. Why does General Motors get into the franchise business in 1898?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe the plight of the Idaho potato farmer. How does the potato industry evolve in the twentieth century? Who are the major players involved in changing the potato industry? How does the development of potatoes into a bulk commodity affect the farmer?

Essay Topic 2

Describe how the life of the rancher has changed since the days of the Wild West. Ho does the impact of new ranching techniques and the development of big cattle companies affect ranching?

Essay Topic 3

Describe the culture in San Bernardino after World War II. Illustrate the dichotomy between the McDonald's philosophy and the presence of the Hell's Angels. What are the values of each? What are some of the trappings of each aspect of the culture?

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This section contains 755 words (approx. 3 pages at 300 words per page) View a FREE sample