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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Where was Matthew Kabong, driver for Little Caesar's pizza in Pueblo, Colorado, born?

2. Subway is founded in 1965 by whom?

3. According to historian Harvey Levenstein, when was the "Golden Age of Food Processing"?

4. What does Simplot call the dehydrated onion powder he sells to the U.S. Army in World War II?

5. What do the McDonald brothers call their system of service?

Short Essay Questions

1. What is meant by the term "bulk commodity"?

2. What effect does the growth of fast food chains have on the beef industry?

3. What are some of Carl Karcher's ideas that should have remained on the drawing board?

4. What do the McDonald brothers do in 1948 to change the food retail business and why?

5. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

6. What largely determines an Idaho potato farmer's annual income?

7. What causes the wide gulf between Colorado Springs and Pueblo?

8. Why does General Motors get into the franchise business in 1898?

9. Why does Dave Feamster get into business owning a Little Caesar's?

10. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe the role of different food additives in the processed food industry. Why do additives become important? What kinds of additives are used and where do they come from?

Essay Topic 2

Compare and contrast the lives of Ray Kroc and Walt Disney. Include their personal histories, their business philosophies, and their interactions with each other.

Essay Topic 3

Describe the inherent conflict of interest between franchisees and franchisors. Include references to the way in which Subway obtains franchisees and the concept of encroachment.

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