View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?

2. What is responsible for converting the Idaho desert into lush farmland?

3. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?

4. At the "Success" seminar, what is the prize for winning the dance contest?

5. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

Short Essay Questions

1. Why are teenagers perfect candidates for working in the fast food industry?

2. What largely determines an Idaho potato farmer's annual income?

3. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

4. Why does General Motors get into the franchise business in 1898?

5. How is the poultry industry transformed in the 1980's?

6. What are some of Carl Karcher's ideas that should have remained on the drawing board?

7. What causes the fast food chain expansion in Colorado Springs to thrive so well?

8. What strategy does Ray Kroc's business partner, Harry J. Sonneborn, devise to ensure McDonald's financial success?

9. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

10. Why does Colorado Springs gain a series of new military bases after World War II?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Who benefits from "conservation easements"? Why? What type of rancher faces the most economic difficulty in light of population growth and larger companies having captive supplies? Why? What other advantages do large companies have over smaller ranchers?

Essay Topic 2

Describe how the conservative nature of the city of Colorado Springs evolved. Include the historical, political, and religious aspects of the city.

Essay Topic 3

Describe the culture in San Bernardino after World War II. Illustrate the dichotomy between the McDonald's philosophy and the presence of the Hell's Angels. What are the values of each? What are some of the trappings of each aspect of the culture?

(see the answer keys)

This section contains 791 words (approx. 3 pages at 300 words per page) View a FREE sample