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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Colorado has lost how many acres of ranch land to development in the last twenty years?
2. What is the primary flavoring that gives McDonald's french fries their distinctive taste?
3. Before entering the Ray A. Kroc Musem, visitors pass through what?
4. The leading sectors of the nation's economy are controlled by corporate alliances known as _______.
5. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?
Short Essay Questions
1. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?
2. What is the rancher Hank's form of range management?
3. Why are teenagers perfect candidates for working in the fast food industry?
4. Why does Disney create "Tomorrowland"?
5. What effect does the growth of fast food chains have on the beef industry?
6. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?
7. What odd mix of traits makes J.R. Simplot so successful?
8. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?
9. Why does Dave Feamster get into business owning a Little Caesar's?
10. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
How does the innovation of the Chicken McNugget change the fast food food industry? How does it change the poultry industry? Which companies are involved in this evolution and how?
Essay Topic 2
What effect does IBP have on the meat-packing industry? How does the nature of labor change in the meat-packing industry? Who are the major players involved and how does their involvement contribute to the company's getting into legal trouble?
Essay Topic 3
Describe the inherent conflict of interest between franchisees and franchisors. Include references to the way in which Subway obtains franchisees and the concept of encroachment.
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This section contains 753 words (approx. 3 pages at 300 words per page) |
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