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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. At the "Success" seminar, what is the prize for winning the dance contest?

2. What percentage of fast food visits is "impulsive"?

3. Who owns Taco Bell, KFC, and Pizza Hut?

4. What do prospective managers train for at Hamburger University?

5. Chicken meat had been traditionally provided by hens too ______ to lay eggs.

Short Essay Questions

1. What causes the fast food chain expansion in Colorado Springs to thrive so well?

2. How is the poultry industry transformed in the 1980's?

3. Why does General Motors get into the franchise business in 1898?

4. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

5. What is meant by the term "bulk commodity"?

6. In James Dobson's (Focus on the Family founder) opinion, how should children be raised?

7. How does the character Ronald McDonald come to be?

8. What are some of the requirements made in franchise contracts offered by fast food chains?

9. What is a development agent?

10. Why is the automobile industry not content with just reaping the rewards of government-subsidized road construction?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What effect does IBP have on the meat-packing industry? How does the nature of labor change in the meat-packing industry? Who are the major players involved and how does their involvement contribute to the company's getting into legal trouble?

Essay Topic 2

Describe how Henry Ford's assembly line style of production affects evolution of service in the fast food industry. What restaurant chains espouse this method of production? Why is it so effective?

Essay Topic 3

How do fast food companies market products to children? In what ways do companies maximize their products' exposure to kids once they become interested? What are some of the categories of "juvenile nagging tactics"? How are parents marketed to to maximize the child market?

(see the answer keys)

This section contains 778 words (approx. 3 pages at 300 words per page) View a FREE sample