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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the apparent ideal for employees in the restaurant industry?

2. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?

3. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?

4. What were people called who served the food at drive-in restaurants?

5. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

Short Essay Questions

1. What largely determines an Idaho potato farmer's annual income?

2. Why are teenagers perfect candidates for working in the fast food industry?

3. What happens when a franchise operator fails to follow the McDonald's operation and training manual?

4. Why does Colorado Springs gain a series of new military bases after World War II?

5. What are some of the requirements made in franchise contracts offered by fast food chains?

6. How does the character Ronald McDonald come to be?

7. According to one account, why does the deal to put McDonald's in Disneyland initially fall through?

8. Why is the automobile industry not content with just reaping the rewards of government-subsidized road construction?

9. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

10. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe how Henry Ford's assembly line style of production affects evolution of service in the fast food industry. What restaurant chains espouse this method of production? Why is it so effective?

Essay Topic 2

Compare and contrast the lives of Ray Kroc and Walt Disney. Include their personal histories, their business philosophies, and their interactions with each other.

Essay Topic 3

Describe the plight of the Idaho potato farmer. How does the potato industry evolve in the twentieth century? Who are the major players involved in changing the potato industry? How does the development of potatoes into a bulk commodity affect the farmer?

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This section contains 780 words (approx. 3 pages at 300 words per page) View a FREE sample