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This quiz consists of 5 multiple choice and 5 short answer questions through The Most Dangerous Job.

Multiple Choice Questions

1. What technology firm does Simplot invest in in 1980?
(a) Micron Technology.
(b) Microsoft.
(c) Apple.
(d) Hewlett Packard.

2. How much do people who speak at the "Success" events make?
(a) $30,000 to $60,000.
(b) $500,000.
(c) Nothing, they do it for free.
(d) $700.

3. Feamster's wife does what for a living?
(a) Is a schoolteacher.
(b) Owns a McDonald's franchise.
(c) Is his secretary.
(d) Is a jazz singer.

4. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.
(a) Quantum agreement.
(b) Transaction analysis.
(c) Selective reasoning.
(d) Goal objective attainment.

5. According to historian Harvey Levenstein, when was the "Golden Age of Food Processing"?
(a) The 1960's.
(b) The 1950's.
(c) The 1940's.
(d) The 1970's.

Short Answer Questions

1. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?

2. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

3. Who benefits most from the big tax deductions from donating to the Colorado land trusts?

4. Which fast food company is one of the first to start selling franchises?

5. What do some workers need to make themselves feel charged up and self-confident?

(see the answer key)

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