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This quiz consists of 5 multiple choice and 5 short answer questions through Afterword: The Meaning of Mad Cow.

Multiple Choice Questions

1. What does Simplot's Lincoln Continental license plate say?
(a) FRYMAN.
(b) MR. SPUD.
(c) U 8 T8EZ.
(d) STARCHY.

2. According to historian Harvey Levenstein, when was the "Golden Age of Food Processing"?
(a) The 1960's.
(b) The 1940's.
(c) The 1950's.
(d) The 1970's.

3. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?
(a) The Teenie Beanie Baby.
(b) Snow White.
(c) Cabbage Patch Kids.
(d) Garbage Pail Kids.

4. Which company required that meatpacking houses slaughter cattle more humanely or lose their business?
(a) Taco Bell.
(b) Wendy's.
(c) McDonald's.
(d) Boston Market.

5. Greatly reducing the fat content of ________ could have and immediate effect on the nation's kids, according to the author.
(a) Happy Meals.
(b) Steak.
(c) Chocolate sundaes.
(d) Fried chicken.

Short Answer Questions

1. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?

2. The Colorado Cattlemen's Association files a/an ___________ in Mike Callicrate's lawsuit against IBP, demanding a competitive marketplace.

3. What technology firm does Simplot invest in in 1980?

4. Who benefits most from the big tax deductions from donating to the Colorado land trusts?

5. Chickens are regulated by what federal agency?

(see the answer key)

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