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This quiz consists of 5 multiple choice and 5 short answer questions through Afterword: The Meaning of Mad Cow.

Multiple Choice Questions

1. What is the main drag in Colorado Springs?
(a) Cheyenne Lane.
(b) The Strip.
(c) Main Street.
(d) Tejon Street.

2. What technology firm does Simplot invest in in 1980?
(a) Micron Technology.
(b) Microsoft.
(c) Apple.
(d) Hewlett Packard.

3. What do prospective managers train for at Hamburger University?
(a) A Medal of McDonald's.
(b) A Bachelor's in Fry Science.
(c) A Degree in Hamburgerology.
(d) Self-Service Science.

4. When did the rancher Hank die?
(a) 1998.
(b) 1990.
(c) 2007.
(d) 2000.

5. Who does sales pitches at FutureCall?
(a) A computer advocate.
(b) A teleservices representative.
(c) A micro manager.
(d) An operator.

Short Answer Questions

1. Where does the Air Defense Command move in 1951?

2. According to the founder of the "Success" seminar, which faith is considered to be hopelessly out of date?

3. What distinctive aspect of McDonald's is as strictly protected by copyright law as the designs on a box of soap?

4. Michael Andreas gets sent to prison in 1999 for conspiring with foreign rivals to control the international market for what feed additive?

5. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

(see the answer key)

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