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This quiz consists of 5 multiple choice and 5 short answer questions through Afterword: The Meaning of Mad Cow.

Multiple Choice Questions

1. Eggs are regulated by what federal agency?
(a) USDA.
(b) NAS.
(c) FDA.
(d) NIH.

2. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?
(a) Cabbage Patch Kids.
(b) Snow White.
(c) The Teenie Beanie Baby.
(d) Garbage Pail Kids.

3. What is now the favorite drink among Chinese children?
(a) Dr. Pepper.
(b) Soy milk.
(c) Rice milk.
(d) Coca-cola.

4. How many pounds of potatoes does the J.R. Simplot plant in Aberdeen, Idaho produce?
(a) Four hundred thousand.
(b) One billion.
(c) One million.
(d) Forty thousand.

5. Which health secretary surprises the British Parliament by declaring that mad cow disease might jump species and infect humans?
(a) Alistair Carmichael.
(b) Gregory Barker.
(c) Stephen Dorrell.
(d) Danny Alexander.

Short Answer Questions

1. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

2. Who writes the book, The Jungle, in 1906?

3. Chicken meat had been traditionally provided by hens too ______ to lay eggs.

4. How did Hank die?

5. In 1993, who becomes the first Latino head of the UFCW in Packingtown (Chicago)?

(see the answer key)

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