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This quiz consists of 5 multiple choice and 5 short answer questions through Afterword: The Meaning of Mad Cow.

Multiple Choice Questions

1. Who is the president of STOP (Safe Tables Our Priority)?
(a) Barbara Boxer.
(b) Nancy Donley.
(c) Kay Orr.
(d) Suzanne Somers.

2. The annual bonuses of plant foremen and supervisors are often based on what?
(a) Efficient production.
(b) Long hours.
(c) Low injury rate reports.
(d) Employee morale.

3. How high can the percentage of cattle that carries E. coli O157:H7 get in the summer?
(a) One percent.
(b) Twenty-five percent.
(c) Forty percent.
(d) Fifty percent.

4. What is built near Hank's land that can be seen from the top of one of his hills?
(a) A Mcdonald's.
(b) A stock car race track.
(c) A pre-school.
(d) A shopping mall.

5. What is Ray Kroc doing when he first visited McDonald's in 1954?
(a) Looking for work.
(b) Selling milkshake mixers.
(c) Eating out for the first time.
(d) Asking for directions.

Short Answer Questions

1. Who wrote the book, Broken Heartland?

2. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

3. Who slits the neck of a steer every ten seconds in the meatpacking house?

4. What is the name of the "labor consultant" from New York City who meets with IBP and has close ties to La Cosa Nostra?

5. Whom does Carl Karcher marry?

(see the answer key)

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