1. How much money does Dave Feamster owe Little Caesar's before he sells his first pizza?
(a) $1 million.
(b) $20,000.
(c) $40,000.
(d) $200,000.

2. Which company does Carl Karcher team up with to save Carl's Jr.?
(a) Pepsi.
(b) Green Burrito.
(c) M&M/Mars.
(d) Subway.

3. What takes over Southern California, completely changing the lifestyle of the population there?
(a) Television.
(b) The automobile.
(c) The railway system.
(d) The assembly line.

4. In 1973, what causes the fast food industry to temporarily lose stock value?
(a) The Arab oil embargo.
(b) The advent of health food markets.
(c) The death of Ray Kroc.
(d) Mad cow disease.

5. Feamster's wife does what for a living?
(a) Is a schoolteacher.
(b) Is a jazz singer.
(c) Is his secretary.
(d) Owns a McDonald's franchise.

Short Answer Questions

1. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?

2. What is the education level of billionaire, J.R. Simplot?

3. According to historian Harvey Levenstein, when was the "Golden Age of Food Processing"?

4. According to the founder of the "Success" seminar, which faith is considered to be hopelessly out of date?

5. What percentage of fast food visits is "impulsive"?

(see the answer key)

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