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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. In the Ray A. Kroc museum, what appears when certain buttons are pushed?
(a) Money.
(b) Sock puppets.
(c) Hamburger coupons.
(d) Dioramas.

2. Where does the Air Defense Command move in 1951?
(a) Cheyenne Mountain.
(b) Keystone.
(c) Breckenridge.
(d) Pike's Peak.

3. In what county does Anaheim, California reside?
(a) Riverside.
(b) San Bernardino.
(c) Los Angeles.
(d) Orange.

4. What percentage of American children between the ages of three and nine visit a McDonald's?
(a) 50 percent.
(b) 80 percent.
(c) 30 percent.
(d) 90 percent.

5. Ray Kroc is a jazz musician what time period?
(a) World War II.
(b) The 1950's.
(c) Prohibition.
(d) The Depression.

Short Answer Questions

1. Before entering the Ray A. Kroc Musem, visitors pass through what?

2. What is the annual turnover rate in the fast food industry at the writing of this book?

3. Whom does Carl Karcher marry?

4. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?

5. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.

(see the answer key)

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