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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Book.
(b) The Paper Weight.
(c) The Way.
(d) The Bible.

2. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "wholesome expressions in dining".
(b) As "circular meccas of neon".
(c) As "gaudy relfections of the American psyche".
(d) As "terminal migrations of taste".

3. In what county does Anaheim, California reside?
(a) San Bernardino.
(b) Orange.
(c) Riverside.
(d) Los Angeles.

4. What is the primary medium of children's advertising?
(a) School.
(b) Internet.
(c) Television.
(d) Comic books.

5. What is the nickname of Colorado Springs?
(a) Little London.
(b) Little Taos.
(c) Snow Capital.
(d) Snowville.

Short Answer Questions

1. Where is the motorcycle club that springs up in Southern California after World War II?

2. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?

3. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?

4. Which company does Carl Karcher team up with to save Carl's Jr.?

5. What is the main drag in Colorado Springs?

(see the answer key)

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