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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. In 1941, hundreds of Disney animators go on strike, expressing support for what organization?
(a) Industiral Arts Council.
(b) Screen Cartoonists Guild.
(c) Animators and Puppeteers Association.
(d) ACLU.

2. What is the nickname of Colorado Springs?
(a) Snowville.
(b) Little London.
(c) Snow Capital.
(d) Little Taos.

3. In 1973, what causes the fast food industry to temporarily lose stock value?
(a) The death of Ray Kroc.
(b) Mad cow disease.
(c) The Arab oil embargo.
(d) The advent of health food markets.

4. Who does sales pitches at FutureCall?
(a) A teleservices representative.
(b) A computer advocate.
(c) A micro manager.
(d) An operator.

5. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Assertiveness.
(b) Efficiency.
(c) Obedience.
(d) Punctuality.

Short Answer Questions

1. Where is the food that is "assembled" at Taco Bell restaurants actually made?

2. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?

3. Before entering the Ray A. Kroc Musem, visitors pass through what?

4. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

5. What does KIGY stand for?

(see the answer key)

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