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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?
(a) Teledyne.
(b) General Electric.
(c) DuPont.
(d) General Dynamics.

2. Who does sales pitches at FutureCall?
(a) A micro manager.
(b) A teleservices representative.
(c) An operator.
(d) A computer advocate.

3. Where is the motorcycle club that springs up in Southern California after World War II?
(a) The Knights of Destruction.
(b) The Galloping Goose.
(c) The Hell's Angels.
(d) The Gate Keepers.

4. Who owns Taco Bell, KFC, and Pizza Hut?
(a) McDonald's.
(b) Subway.
(c) Franchise Conglomerate Services Company.
(d) Tricon Global Restaurants, Inc.

5. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.
(a) Quantum agreement.
(b) Transaction analysis.
(c) Selective reasoning.
(d) Goal objective attainment.

Short Answer Questions

1. What is the main drag in Colorado Springs?

2. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?

3. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?

4. What takes over Southern California, completely changing the lifestyle of the population there?

5. What sort of tale is Carl Karcher considered to be an example of?

(see the answer key)

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