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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. What sort of tale is Carl Karcher considered to be an example of?
(a) Of Two Cities.
(b) Horatio Alger.
(c) Strictly cautionary.
(d) Abe Lincoln.

2. To which organization is Wernher von Braun a member during World War II?
(a) The CIA.
(b) The NAZI party.
(c) The German Marxists.
(d) The French Resistance.

3. Where does the Air Defense Command move in 1951?
(a) Pike's Peak.
(b) Keystone.
(c) Cheyenne Mountain.
(d) Breckenridge.

4. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?
(a) VO5.
(b) Tang.
(c) Alka-Seltzer.
(d) Tum's.

5. The speed and volume of a factory's flow is called what?
(a) Money movement.
(b) Efficiency effect.
(c) Throughput.
(d) Bottom line.

Short Answer Questions

1. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?

2. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?

3. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

4. Before entering the Ray A. Kroc Musem, visitors pass through what?

5. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

(see the answer key)

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