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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "circular meccas of neon".
(b) As "terminal migrations of taste".
(c) As "gaudy relfections of the American psyche".
(d) As "wholesome expressions in dining".

2. To which organization is Wernher von Braun a member during World War II?
(a) The NAZI party.
(b) The CIA.
(c) The French Resistance.
(d) The German Marxists.

3. What takes over Southern California, completely changing the lifestyle of the population there?
(a) The railway system.
(b) The assembly line.
(c) Television.
(d) The automobile.

4. Whom does Carl Karcher marry?
(a) Mary Heidenreich.
(b) Margaret Heinz.
(c) Jane Mansfield.
(d) Marcia Stevens.

5. Who owns Taco Bell, KFC, and Pizza Hut?
(a) Subway.
(b) Tricon Global Restaurants, Inc.
(c) Franchise Conglomerate Services Company.
(d) McDonald's.

Short Answer Questions

1. In 1973, what causes the fast food industry to temporarily lose stock value?

2. What does KIGY stand for?

3. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

4. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

5. What is the largest daily newspaper in Colorado Springs?

(see the answer key)

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