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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. What is the primary medium of children's advertising?
(a) Television.
(b) School.
(c) Internet.
(d) Comic books.

2. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?
(a) Alka-Seltzer.
(b) VO5.
(c) Tum's.
(d) Tang.

3. What is the annual turnover rate in the fast food industry at the writing of this book?
(a) 50-60%.
(b) 100%.
(c) 900%.
(d) 300 to 400%.

4. Ray Kroc is a jazz musician what time period?
(a) Prohibition.
(b) The 1950's.
(c) The Depression.
(d) World War II.

5. In the 1960's and 1970's, the moment union activity was suspected at a McDonald's restaurant, a group of experienced managers and corporate executives called a ______ is sent in.
(a) Secret service group.
(b) Scorched earth batallion.
(c) Breaker crew.
(d) Flying squad.

Short Answer Questions

1. Which law is passed that makes it illegal for fast food websites to ask for personal information from children?

2. What were people called who served the food at drive-in restaurants?

3. Who owns Taco Bell, KFC, and Pizza Hut?

4. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

5. In what county does Anaheim, California reside?

(see the answer key)

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