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This quiz consists of 5 multiple choice and 5 short answer questions through Behind the Counter.

Multiple Choice Questions

1. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?
(a) "The new white flight".
(b) "The white wave".
(c) "The rage migration".
(d) "The unskilled labor movement".

2. What were people called who served the food at drive-in restaurants?
(a) Carhops.
(b) Servers.
(c) Burger angels.
(d) Waitresses.

3. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "circular meccas of neon".
(b) As "terminal migrations of taste".
(c) As "gaudy relfections of the American psyche".
(d) As "wholesome expressions in dining".

4. What is Harlan Sanders' "lifelong struggle"?
(a) To lose weight.
(b) To stop smoking.
(c) To stop cursing.
(d) To be able to afford a car.

5. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Paper Weight.
(b) The Way.
(c) The Bible.
(d) The Book.

Short Answer Questions

1. What percentage of fast food visits is "impulsive"?

2. Where is the motorcycle club that springs up in Southern California after World War II?

3. What is the nickname of Colorado Springs?

4. McDonaldland borrows its distinctive look from where?

5. The speed and volume of a factory's flow is called what?

(see the answer key)

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