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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. How many pounds of potatoes does the J.R. Simplot plant in Aberdeen, Idaho produce?
(a) One million.
(b) Forty thousand.
(c) One billion.
(d) Four hundred thousand.

2. Which law is passed that makes it illegal for fast food websites to ask for personal information from children?
(a) Online Children's Advocacy Act.
(b) Children's Online Privacy Protection Act.
(c) Information and Access Privacy Act.
(d) Internet Child Safety Act.

3. Where is the food that is "assembled" at Taco Bell restaurants actually made?
(a) Carson City, Nevada.
(b) Michoacan, Mexico.
(c) Prescott, Arizona.
(d) Vancouver, Canada.

4. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Book.
(b) The Way.
(c) The Bible.
(d) The Paper Weight.

5. Feamster's wife does what for a living?
(a) Is a schoolteacher.
(b) Owns a McDonald's franchise.
(c) Is his secretary.
(d) Is a jazz singer.

Short Answer Questions

1. What is the initial franchising fee Ray Kroc charges to open a McDonald's?

2. What is the main drag in Colorado Springs?

3. How is the metropolis of Los Angeles characterized?

4. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

5. How much do people who speak at the "Success" events make?

(see the answer key)

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