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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. What is the annual turnover rate in the fast food industry at the writing of this book?
(a) 50-60%.
(b) 900%.
(c) 300 to 400%.
(d) 100%.

2. Before entering the Ray A. Kroc Musem, visitors pass through what?
(a) A french fry tunnel.
(b) Marble golden arches.
(c) McEntryway.
(d) McStore.

3. What does Simplot's Lincoln Continental license plate say?
(a) FRYMAN.
(b) U 8 T8EZ.
(c) STARCHY.
(d) MR. SPUD.

4. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?
(a) Garbage Pail Kids.
(b) The Teenie Beanie Baby.
(c) Cabbage Patch Kids.
(d) Snow White.

5. What is the initial franchising fee Ray Kroc charges to open a McDonald's?
(a) $950.
(b) $15,000.
(c) $118,000.
(d) $1.

Short Answer Questions

1. What distinctive aspect of McDonald's is as strictly protected by copyright law as the designs on a box of soap?

2. Where is the potato museum in Idaho?

3. What do the McDonald brothers call their system of service?

4. How many pounds of potatoes does the J.R. Simplot plant in Aberdeen, Idaho produce?

5. What is the primary medium of children's advertising?

(see the answer key)

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