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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. Whom does Carl Karcher marry?
(a) Mary Heidenreich.
(b) Margaret Heinz.
(c) Jane Mansfield.
(d) Marcia Stevens.

2. Who does sales pitches at FutureCall?
(a) A computer advocate.
(b) A micro manager.
(c) A teleservices representative.
(d) An operator.

3. How much do people who speak at the "Success" events make?
(a) $700.
(b) Nothing, they do it for free.
(c) $30,000 to $60,000.
(d) $500,000.

4. Which fast food company is one of the first to start selling franchises?
(a) Pizza Hut.
(b) Subway.
(c) Little Caesar's.
(d) Dunkin' Donuts.

5. What type of monopoly is where there is a market of a small number of buyers exert power over a large number of sellers?
(a) Oligopsony.
(b) Patriarchy.
(c) Conglomeration.
(d) Fascism.

Short Answer Questions

1. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.

2. What is Harlan Sanders' "lifelong struggle"?

3. To which organization is Wernher von Braun a member during World War II?

4. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?

5. How many pounds of potatoes does the J.R. Simplot plant in Aberdeen, Idaho produce?

(see the answer key)

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