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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. What is the education level of billionaire, J.R. Simplot?
(a) Graduated high school.
(b) Two years of technical school.
(c) Master's Degree in Agriculture.
(d) Eighth-grade dropout.

2. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?
(a) Texaco.
(b) Shell.
(c) Wal-mart.
(d) Target.

3. How many pounds of potatoes does the J.R. Simplot plant in Aberdeen, Idaho produce?
(a) One million.
(b) One billion.
(c) Forty thousand.
(d) Four hundred thousand.

4. What machine does Simplot buy to dehydrate onions?
(a) A peach pitter.
(b) A sun dryer.
(c) A wind machine.
(d) A prune dryer.

5. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?
(a) General Electric.
(b) DuPont.
(c) General Dynamics.
(d) Teledyne.

Short Answer Questions

1. Feamster's wife does what for a living?

2. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.

3. Whom does Carl Karcher marry?

4. In 1973, what causes the fast food industry to temporarily lose stock value?

5. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?

(see the answer key)

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