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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. What is the apparent ideal for employees in the restaurant industry?
(a) Zero training.
(b) Perfect attendance.
(c) Highly skilled personnel.
(d) Quality training.

2. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?
(a) Teledyne.
(b) General Electric.
(c) General Dynamics.
(d) DuPont.

3. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?
(a) Desert wasteland.
(b) Swamp land.
(c) Orange Groves.
(d) Bird sanctuary land.

4. What is the initial franchising fee Ray Kroc charges to open a McDonald's?
(a) $15,000.
(b) $1.
(c) $950.
(d) $118,000.

5. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?
(a) Christopher Reeve.
(b) Stephen Hawking.
(c) Nancy Pelosi.
(d) Mark Harmon.

Short Answer Questions

1. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?

2. At the "Success" seminar, what is the prize for winning the dance contest?

3. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?

4. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

5. What do prospective managers train for at Hamburger University?

(see the answer key)

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