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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. What type of monopoly is where there is a market of a small number of buyers exert power over a large number of sellers?
(a) Oligopsony.
(b) Patriarchy.
(c) Conglomeration.
(d) Fascism.

2. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?
(a) The Army Rangers.
(b) The Navy.
(c) The National Guard.
(d) The Red Cross.

3. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Assertiveness.
(b) Efficiency.
(c) Punctuality.
(d) Obedience.

4. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Bible.
(b) The Book.
(c) The Paper Weight.
(d) The Way.

5. What does Simplot call the dehydrated onion powder he sells to the U.S. Army in World War II?
(a) Sneeze powder.
(b) Fairy dust.
(c) Star granules.
(d) Gold dust.

Short Answer Questions

1. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?

2. What technology firm does Simplot invest in in 1980?

3. According to historian Harvey Levenstein, when was the "Golden Age of Food Processing"?

4. In 1973, what causes the fast food industry to temporarily lose stock value?

5. Where is the motorcycle club that springs up in Southern California after World War II?

(see the answer key)

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