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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. What percentage of American children between the ages of three and nine visit a McDonald's?
(a) 30 percent.
(b) 50 percent.
(c) 90 percent.
(d) 80 percent.

2. What is the nickname of Colorado Springs?
(a) Little London.
(b) Snowville.
(c) Snow Capital.
(d) Little Taos.

3. How much money does Dave Feamster owe Little Caesar's before he sells his first pizza?
(a) $20,000.
(b) $40,000.
(c) $1 million.
(d) $200,000.

4. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?
(a) Red Valley District.
(b) District 9.
(c) Blue Rocks District.
(d) Disctrict 11.

5. In the 1960's and 1970's, the moment union activity was suspected at a McDonald's restaurant, a group of experienced managers and corporate executives called a ______ is sent in.
(a) Breaker crew.
(b) Secret service group.
(c) Scorched earth batallion.
(d) Flying squad.

Short Answer Questions

1. Which company does Carl Karcher team up with to save Carl's Jr.?

2. Where does the Air Defense Command move in 1951?

3. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

4. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

5. Whom does Carl Karcher marry?

(see the answer key)

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