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This quiz consists of 5 multiple choice and 5 short answer questions through On the Range.

Multiple Choice Questions

1. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Book.
(b) The Way.
(c) The Paper Weight.
(d) The Bible.

2. Which law is passed that makes it illegal for fast food websites to ask for personal information from children?
(a) Online Children's Advocacy Act.
(b) Internet Child Safety Act.
(c) Information and Access Privacy Act.
(d) Children's Online Privacy Protection Act.

3. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?
(a) Cabbage Patch Kids.
(b) Snow White.
(c) Garbage Pail Kids.
(d) The Teenie Beanie Baby.

4. How is the metropolis of Los Angeles characterized?
(a) Vertical and compact.
(b) Flowing and efficient.
(c) Sprawling and horizontal.
(d) Centralized.

5. What is Ray Kroc doing when he first visited McDonald's in 1954?
(a) Asking for directions.
(b) Selling milkshake mixers.
(c) Looking for work.
(d) Eating out for the first time.

Short Answer Questions

1. When did the rancher Hank die?

2. What is Harlan Sanders' "lifelong struggle"?

3. Which county was planning to build a highway right through the heart of Hank's ranch?

4. Which fast food company is one of the first to start selling franchises?

5. According to historian Harvey Levenstein, when was the "Golden Age of Food Processing"?

(see the answer key)

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