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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What sort of tale is Carl Karcher considered to be an example of?
(a) Abe Lincoln.
(b) Horatio Alger.
(c) Strictly cautionary.
(d) Of Two Cities.

2. For more than three decades, the fast food industry uses what federal agency to finance new restaurants?
(a) The Small Business Administration.
(b) The International Frahchise Association.
(c) The U.S. Treasury.
(d) The National Loan Association.

3. McDonaldland borrows its distinctive look from where?
(a) Star Trek.
(b) The Magic Kingdom.
(c) Magic Mountain.
(d) Lost in Space.

4. Which company does Carl Karcher team up with to save Carl's Jr.?
(a) Pepsi.
(b) Subway.
(c) Green Burrito.
(d) M&M/Mars.

5. What is the primary medium of children's advertising?
(a) Internet.
(b) School.
(c) Television.
(d) Comic books.

6. The leading sectors of the nation's economy are controlled by corporate alliances known as _______.
(a) Divisions.
(b) Trusts.
(c) Amalgomates.
(d) Squads.

7. What does Ray Kroc's philosophy of QSC and V stand for?
(a) Quiz, Sell, Compute, and Verify.
(b) Quick, Smiley, Cheery, and Virtuous.
(c) Quantity, Sales, Competition, and Victory.
(d) Quality, Service, Cleanliness, and Value.

8. What does Simplot call the dehydrated onion powder he sells to the U.S. Army in World War II?
(a) Gold dust.
(b) Star granules.
(c) Fairy dust.
(d) Sneeze powder.

9. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?
(a) Disctrict 11.
(b) District 9.
(c) Blue Rocks District.
(d) Red Valley District.

10. What does Simplot's Lincoln Continental license plate say?
(a) FRYMAN.
(b) MR. SPUD.
(c) STARCHY.
(d) U 8 T8EZ.

11. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?
(a) Land.
(b) Stock.
(c) Gift certificates.
(d) Food.

12. Which transport industry is intentionally wiped out in Southern California?
(a) Railway.
(b) Airline.
(c) Bus.
(d) Car.

13. What distinctive aspect of McDonald's is as strictly protected by copyright law as the designs on a box of soap?
(a) The interior color schemes.
(b) The design of the menus.
(c) The architecture.
(d) The presence of playgrounds.

14. In the 1960's and 1970's, the moment union activity was suspected at a McDonald's restaurant, a group of experienced managers and corporate executives called a ______ is sent in.
(a) Secret service group.
(b) Flying squad.
(c) Scorched earth batallion.
(d) Breaker crew.

15. Republican Congressman Howard Coble, who introduces legislation to regulate franchising, is from which state?
(a) South Dakota.
(b) Iowa.
(c) North Carolina.
(d) Indiana.

Short Answer Questions

1. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.

2. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

3. How much money does Dave Feamster owe Little Caesar's before he sells his first pizza?

4. In 1941, hundreds of Disney animators go on strike, expressing support for what organization?

5. Where was Matthew Kabong, driver for Little Caesar's pizza in Pueblo, Colorado, born?

(see the answer keys)

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