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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Book.
(b) The Bible.
(c) The Paper Weight.
(d) The Way.

2. Ray Kroc is a jazz musician what time period?
(a) World War II.
(b) The 1950's.
(c) The Depression.
(d) Prohibition.

3. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?
(a) Ford.
(b) Carter.
(c) McGovern.
(d) Nixon.

4. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?
(a) Dale Carnegie.
(b) Peter Lowe.
(c) Tony Robbins.
(d) John Travolta.

5. Feamster's wife does what for a living?
(a) Is a jazz singer.
(b) Is his secretary.
(c) Is a schoolteacher.
(d) Owns a McDonald's franchise.

6. Before entering the Ray A. Kroc Musem, visitors pass through what?
(a) A french fry tunnel.
(b) Marble golden arches.
(c) McStore.
(d) McEntryway.

7. Whom does Carl Karcher marry?
(a) Margaret Heinz.
(b) Mary Heidenreich.
(c) Jane Mansfield.
(d) Marcia Stevens.

8. How is the metropolis of Los Angeles characterized?
(a) Centralized.
(b) Vertical and compact.
(c) Sprawling and horizontal.
(d) Flowing and efficient.

9. In the Ray A. Kroc museum, what appears when certain buttons are pushed?
(a) Dioramas.
(b) Money.
(c) Sock puppets.
(d) Hamburger coupons.

10. What technology firm does Simplot invest in in 1980?
(a) Micron Technology.
(b) Microsoft.
(c) Hewlett Packard.
(d) Apple.

11. In 1996, which agency investigates the concentration of large meat-packing companies?
(a) CIA.
(b) EPA.
(c) FBI.
(d) USDA.

12. To which organization is Wernher von Braun a member during World War II?
(a) The German Marxists.
(b) The CIA.
(c) The NAZI party.
(d) The French Resistance.

13. Who comes up with the idea for the Chicken McNugget in 1979?
(a) Fred Turner.
(b) Robert Iger.
(c) Cam Robertson.
(d) Ray Kroc.

14. The leading sectors of the nation's economy are controlled by corporate alliances known as _______.
(a) Squads.
(b) Amalgomates.
(c) Divisions.
(d) Trusts.

15. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?
(a) Scientology.
(b) Focus on the Family.
(c) Church of the Resurrection.
(d) The Seventh Day Adventists.

Short Answer Questions

1. How much do people who speak at the "Success" events make?

2. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?

3. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

4. What is the nickname of Colorado Springs?

5. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?

(see the answer keys)

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