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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which county was planning to build a highway right through the heart of Hank's ranch?
(a) Arapahoe.
(b) Baca.
(c) Cheyenne.
(d) El Paso.

2. Gaining the McNugget contract turns which company into the nation's largest chicken processor?
(a) McNabb Hens.
(b) Williams Chicken Coporation.
(c) Archer Daniels Midland.
(d) Tyson Foods.

3. In what county does Anaheim, California reside?
(a) Los Angeles.
(b) San Bernardino.
(c) Orange.
(d) Riverside.

4. Who comes up with the idea for the Chicken McNugget in 1979?
(a) Robert Iger.
(b) Ray Kroc.
(c) Cam Robertson.
(d) Fred Turner.

5. What takes over Southern California, completely changing the lifestyle of the population there?
(a) The railway system.
(b) The assembly line.
(c) The automobile.
(d) Television.

6. Subway is founded in 1965 by whom?
(a) Carl Karcher.
(b) Ray Kroc.
(c) John Atwater.
(d) Frederick DeLuca.

7. Which transport industry is intentionally wiped out in Southern California?
(a) Car.
(b) Airline.
(c) Bus.
(d) Railway.

8. What distinctive aspect of McDonald's is as strictly protected by copyright law as the designs on a box of soap?
(a) The design of the menus.
(b) The presence of playgrounds.
(c) The architecture.
(d) The interior color schemes.

9. What is the annual turnover rate in the fast food industry at the writing of this book?
(a) 900%.
(b) 100%.
(c) 300 to 400%.
(d) 50-60%.

10. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?
(a) Tom Cruise's.
(b) Jimmy Carter's.
(c) Ronald Reagan's.
(d) Donald Trump's.

11. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Way.
(b) The Book.
(c) The Paper Weight.
(d) The Bible.

12. How much does it cost per acre to grow potatoes in Bingham County?
(a) $900.
(b) $15,000.
(c) $500.
(d) $1500.

13. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Assertiveness.
(b) Obedience.
(c) Punctuality.
(d) Efficiency.

14. What is the primary medium of children's advertising?
(a) Internet.
(b) Television.
(c) School.
(d) Comic books.

15. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.
(a) Whiny butts.
(b) Communists.
(c) Knuckle draggers.
(d) Hippies.

Short Answer Questions

1. Which president enacts the Interstate Highway Act, modeled after Adolph Hitler's autobahn system?

2. In the 1960's and 1970's, the moment union activity was suspected at a McDonald's restaurant, a group of experienced managers and corporate executives called a ______ is sent in.

3. Republican Congressman Howard Coble, who introduces legislation to regulate franchising, is from which state?

4. Who wrote the book, Broken Heartland?

5. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?

(see the answer keys)

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