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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to historian Harvey Levenstein, when was the "Golden Age of Food Processing"?
(a) The 1970's.
(b) The 1950's.
(c) The 1960's.
(d) The 1940's.

2. In 1996, which agency investigates the concentration of large meat-packing companies?
(a) FBI.
(b) EPA.
(c) USDA.
(d) CIA.

3. In the Ray A. Kroc museum, what appears when certain buttons are pushed?
(a) Sock puppets.
(b) Dioramas.
(c) Hamburger coupons.
(d) Money.

4. What is the primary flavoring that gives McDonald's french fries their distinctive taste?
(a) Salt.
(b) Beef.
(c) Sessame oil.
(d) Peanut oil.

5. Which president enacts the Interstate Highway Act, modeled after Adolph Hitler's autobahn system?
(a) Roosevelt.
(b) Eisenhower.
(c) Truman.
(d) Coolidge.

6. What is phosphate used for in potato farming?
(a) Pesticide.
(b) Fertilizer.
(c) Irrigation.
(d) Preservatives.

7. Which fast food company is one of the first to start selling franchises?
(a) Dunkin' Donuts.
(b) Pizza Hut.
(c) Little Caesar's.
(d) Subway.

8. Subway is founded in 1965 by whom?
(a) Frederick DeLuca.
(b) Carl Karcher.
(c) John Atwater.
(d) Ray Kroc.

9. Ray Kroc is a jazz musician what time period?
(a) The 1950's.
(b) World War II.
(c) The Depression.
(d) Prohibition.

10. According to the founder of the "Success" seminar, which faith is considered to be hopelessly out of date?
(a) Judaism.
(b) Christianity.
(c) Islam.
(d) Buddhism.

11. At the "Success" seminar, what is the prize for winning the dance contest?
(a) A home stereo system.
(b) A paid guest spot on a "Success" commercial.
(c) A car.
(d) A trip to Disneyland.

12. What were people called who served the food at drive-in restaurants?
(a) Burger angels.
(b) Waitresses.
(c) Servers.
(d) Carhops.

13. Whom does Carl Karcher marry?
(a) Marcia Stevens.
(b) Margaret Heinz.
(c) Mary Heidenreich.
(d) Jane Mansfield.

14. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?
(a) The Teenie Beanie Baby.
(b) Garbage Pail Kids.
(c) Cabbage Patch Kids.
(d) Snow White.

15. Which county was planning to build a highway right through the heart of Hank's ranch?
(a) El Paso.
(b) Cheyenne.
(c) Baca.
(d) Arapahoe.

Short Answer Questions

1. Where does the Air Defense Command move in 1951?

2. What is the education level of billionaire, J.R. Simplot?

3. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?

4. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?

5. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?

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