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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How much money does Dave Feamster owe Little Caesar's before he sells his first pizza?
(a) $40,000.
(b) $20,000.
(c) $1 million.
(d) $200,000.

2. Where is the food that is "assembled" at Taco Bell restaurants actually made?
(a) Carson City, Nevada.
(b) Prescott, Arizona.
(c) Michoacan, Mexico.
(d) Vancouver, Canada.

3. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Bible.
(b) The Way.
(c) The Book.
(d) The Paper Weight.

4. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "circular meccas of neon".
(b) As "wholesome expressions in dining".
(c) As "gaudy relfections of the American psyche".
(d) As "terminal migrations of taste".

5. Feamster's wife does what for a living?
(a) Owns a McDonald's franchise.
(b) Is a jazz singer.
(c) Is his secretary.
(d) Is a schoolteacher.

6. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?
(a) Alka-Seltzer.
(b) Tum's.
(c) Tang.
(d) VO5.

7. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.
(a) Quantum agreement.
(b) Selective reasoning.
(c) Transaction analysis.
(d) Goal objective attainment.

8. At the "Success" seminar, what is the prize for winning the dance contest?
(a) A trip to Disneyland.
(b) A paid guest spot on a "Success" commercial.
(c) A car.
(d) A home stereo system.

9. In 1941, hundreds of Disney animators go on strike, expressing support for what organization?
(a) Industiral Arts Council.
(b) Animators and Puppeteers Association.
(c) Screen Cartoonists Guild.
(d) ACLU.

10. Which county was planning to build a highway right through the heart of Hank's ranch?
(a) El Paso.
(b) Cheyenne.
(c) Baca.
(d) Arapahoe.

11. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?
(a) Focus on the Family.
(b) The Seventh Day Adventists.
(c) Scientology.
(d) Church of the Resurrection.

12. What percentage of fast food visits is "impulsive"?
(a) Seventy.
(b) Ninety-five.
(c) Twenty.
(d) Forty.

13. According to the founder of the "Success" seminar, which faith is considered to be hopelessly out of date?
(a) Islam.
(b) Buddhism.
(c) Judaism.
(d) Christianity.

14. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?
(a) Ford.
(b) Carter.
(c) Nixon.
(d) McGovern.

15. What is phosphate used for in potato farming?
(a) Preservatives.
(b) Fertilizer.
(c) Irrigation.
(d) Pesticide.

Short Answer Questions

1. What percentage of American children between the ages of three and nine visit a McDonald's?

2. What is the largest daily newspaper in Colorado Springs?

3. Republican Congressman Howard Coble, who introduces legislation to regulate franchising, is from which state?

4. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

5. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

(see the answer keys)

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