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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which Canadian firm becomes the number-two fry company after buying Ore-Ida in 1997?
(a) Columbia.
(b) McCain.
(c) Birdseye.
(d) Lamb Weston.

2. What were people called who served the food at drive-in restaurants?
(a) Waitresses.
(b) Carhops.
(c) Servers.
(d) Burger angels.

3. What do the McDonald brothers call their system of service?
(a) The Efficiency System.
(b) The Super Service System.
(c) The Independent Service System.
(d) The Speedee Service Sytem.

4. In the Ray A. Kroc museum, what appears when certain buttons are pushed?
(a) Hamburger coupons.
(b) Money.
(c) Sock puppets.
(d) Dioramas.

5. Who does sales pitches at FutureCall?
(a) An operator.
(b) A teleservices representative.
(c) A micro manager.
(d) A computer advocate.

6. Chicken meat had been traditionally provided by hens too ______ to lay eggs.
(a) Young.
(b) Thin.
(c) Old.
(d) Fat.

7. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Punctuality.
(b) Assertiveness.
(c) Efficiency.
(d) Obedience.

8. Before entering the Ray A. Kroc Musem, visitors pass through what?
(a) McStore.
(b) McEntryway.
(c) A french fry tunnel.
(d) Marble golden arches.

9. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.
(a) Whiny butts.
(b) Hippies.
(c) Knuckle draggers.
(d) Communists.

10. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?
(a) Dale Carnegie.
(b) John Travolta.
(c) Tony Robbins.
(d) Peter Lowe.

11. What machine does Simplot buy to dehydrate onions?
(a) A peach pitter.
(b) A prune dryer.
(c) A wind machine.
(d) A sun dryer.

12. In 1996, which agency investigates the concentration of large meat-packing companies?
(a) FBI.
(b) USDA.
(c) EPA.
(d) CIA.

13. The receipt of a tax break by ranchers for donating future development rights to a Colorado land trust is called a ________.
(a) Truncated write-off.
(b) Trust easement.
(c) Conservation easement.
(d) Farewell write-off.

14. Colorado has lost how many acres of ranch land to development in the last twenty years?
(a) 450,000.
(b) 200,000.
(c) 1.5 million.
(d) Twenty million.

15. At the "Success" seminar, what is the prize for winning the dance contest?
(a) A trip to Disneyland.
(b) A home stereo system.
(c) A paid guest spot on a "Success" commercial.
(d) A car.

Short Answer Questions

1. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?

2. Cattle that are either maintained in a company-owned feedlot or purchased in advance through forward contracts are known as ________.

3. When did the rancher Hank die?

4. In 1973, what causes the fast food industry to temporarily lose stock value?

5. What is Harlan Sanders' "lifelong struggle"?

(see the answer keys)

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