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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Where does Simplot open a phosphate mine?
(a) Blackfoot.
(b) The Fort Hill Indian Reservation.
(c) The Kickapoo Indian Reservation.
(d) South Boise.

2. What is the largest daily newspaper in Colorado Springs?
(a) The Daily Reader.
(b) The RockyMountain Tribune.
(c) The Gazette-Telegraph.
(d) The Register.

3. In what county does Anaheim, California reside?
(a) Riverside.
(b) Los Angeles.
(c) Orange.
(d) San Bernardino.

4. Who does sales pitches at FutureCall?
(a) An operator.
(b) A micro manager.
(c) A teleservices representative.
(d) A computer advocate.

5. Which transport industry is intentionally wiped out in Southern California?
(a) Railway.
(b) Car.
(c) Airline.
(d) Bus.

6. What does KIGY stand for?
(a) Klansmen I Greet You.
(b) Kansas Is Gone Yonder.
(c) Karcher Is God Yes.
(d) Karcher Intends Good Yesterdays.

7. To which organization is Wernher von Braun a member during World War II?
(a) The CIA.
(b) The French Resistance.
(c) The German Marxists.
(d) The NAZI party.

8. At the "Success" seminar, what is the prize for winning the dance contest?
(a) A car.
(b) A home stereo system.
(c) A trip to Disneyland.
(d) A paid guest spot on a "Success" commercial.

9. In the 1960's and 1970's, the moment union activity was suspected at a McDonald's restaurant, a group of experienced managers and corporate executives called a ______ is sent in.
(a) Breaker crew.
(b) Secret service group.
(c) Scorched earth batallion.
(d) Flying squad.

10. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Assertiveness.
(b) Punctuality.
(c) Efficiency.
(d) Obedience.

11. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?
(a) VO5.
(b) Tang.
(c) Alka-Seltzer.
(d) Tum's.

12. Who wrote the book, Broken Heartland?
(a) Meredith Ogilby.
(b) Osha Gray Davidson.
(c) John Mack Faragher.
(d) Robert H. Vine.

13. What is the nickname of Colorado Springs?
(a) Little London.
(b) Snowville.
(c) Little Taos.
(d) Snow Capital.

14. What is built near Hank's land that can be seen from the top of one of his hills?
(a) A shopping mall.
(b) A Mcdonald's.
(c) A stock car race track.
(d) A pre-school.

15. What percentage of fast food visits is "impulsive"?
(a) Twenty.
(b) Ninety-five.
(c) Seventy.
(d) Forty.

Short Answer Questions

1. The Colorado Cattlemen's Association files a/an ___________ in Mike Callicrate's lawsuit against IBP, demanding a competitive marketplace.

2. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

3. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?

4. In 1973, what causes the fast food industry to temporarily lose stock value?

5. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?

(see the answer keys)

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