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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What potatoes are considered the perfect frying potato?
(a) White Rose.
(b) Russet Burbank.
(c) Yukon Gold.
(d) Baby Red.

2. Which law is passed that makes it illegal for fast food websites to ask for personal information from children?
(a) Internet Child Safety Act.
(b) Online Children's Advocacy Act.
(c) Children's Online Privacy Protection Act.
(d) Information and Access Privacy Act.

3. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?
(a) VO5.
(b) Tum's.
(c) Tang.
(d) Alka-Seltzer.

4. What does Simplot call the dehydrated onion powder he sells to the U.S. Army in World War II?
(a) Gold dust.
(b) Sneeze powder.
(c) Star granules.
(d) Fairy dust.

5. Feamster's wife does what for a living?
(a) Owns a McDonald's franchise.
(b) Is his secretary.
(c) Is a jazz singer.
(d) Is a schoolteacher.

6. Who comes up with the idea for the Chicken McNugget in 1979?
(a) Ray Kroc.
(b) Robert Iger.
(c) Fred Turner.
(d) Cam Robertson.

7. To which organization is Wernher von Braun a member during World War II?
(a) The German Marxists.
(b) The French Resistance.
(c) The CIA.
(d) The NAZI party.

8. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?
(a) Tony Robbins.
(b) John Travolta.
(c) Dale Carnegie.
(d) Peter Lowe.

9. At the writing of this book, which company manufactures the latest new, bright red potato harvesting equipment?
(a) Compuspud.
(b) Earth Movers.
(c) Ore-Ida.
(d) Spudnik.

10. Where is the potato museum in Idaho?
(a) Aberdeen.
(b) Boise.
(c) Blackfoot.
(d) Yellowstone.

11. Republican Congressman Howard Coble, who introduces legislation to regulate franchising, is from which state?
(a) Iowa.
(b) South Dakota.
(c) North Carolina.
(d) Indiana.

12. Who does sales pitches at FutureCall?
(a) An operator.
(b) A teleservices representative.
(c) A computer advocate.
(d) A micro manager.

13. Who brings the Parisian recipe for pommes frites to America in 1802?
(a) Eli Whitney.
(b) Thomas Jefferson.
(c) Andrew Jackson.
(d) Antonin Dvorak.

14. What percentage of fast food visits is "impulsive"?
(a) Twenty.
(b) Forty.
(c) Ninety-five.
(d) Seventy.

15. How is the metropolis of Los Angeles characterized?
(a) Flowing and efficient.
(b) Vertical and compact.
(c) Centralized.
(d) Sprawling and horizontal.

Short Answer Questions

1. Who owns Taco Bell, KFC, and Pizza Hut?

2. Where is the motorcycle club that springs up in Southern California after World War II?

3. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?

4. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

5. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.

(see the answer keys)

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