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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Subway is founded in 1965 by whom?
(a) Frederick DeLuca.
(b) Ray Kroc.
(c) Carl Karcher.
(d) John Atwater.

2. How much money does Dave Feamster owe Little Caesar's before he sells his first pizza?
(a) $1 million.
(b) $40,000.
(c) $200,000.
(d) $20,000.

3. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?
(a) Tony Robbins.
(b) Dale Carnegie.
(c) John Travolta.
(d) Peter Lowe.

4. Who wrote the book, Broken Heartland?
(a) Robert H. Vine.
(b) Osha Gray Davidson.
(c) John Mack Faragher.
(d) Meredith Ogilby.

5. McDonaldland borrows its distinctive look from where?
(a) Magic Mountain.
(b) Star Trek.
(c) The Magic Kingdom.
(d) Lost in Space.

6. Colorado has lost how many acres of ranch land to development in the last twenty years?
(a) 450,000.
(b) Twenty million.
(c) 200,000.
(d) 1.5 million.

7. Which Canadian firm becomes the number-two fry company after buying Ore-Ida in 1997?
(a) Lamb Weston.
(b) Birdseye.
(c) McCain.
(d) Columbia.

8. What type of monopoly is where there is a market of a small number of buyers exert power over a large number of sellers?
(a) Fascism.
(b) Conglomeration.
(c) Patriarchy.
(d) Oligopsony.

9. Who founds Dunkin' Donuts?
(a) John Cage.
(b) Alvin Donovan.
(c) William Rosenberg.
(d) Seymour Duncan.

10. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.
(a) Goal objective attainment.
(b) Selective reasoning.
(c) Quantum agreement.
(d) Transaction analysis.

11. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?
(a) Gift certificates.
(b) Stock.
(c) Land.
(d) Food.

12. For more than three decades, the fast food industry uses what federal agency to finance new restaurants?
(a) The U.S. Treasury.
(b) The National Loan Association.
(c) The International Frahchise Association.
(d) The Small Business Administration.

13. What is the main drag in Colorado Springs?
(a) The Strip.
(b) Main Street.
(c) Tejon Street.
(d) Cheyenne Lane.

14. What does KIGY stand for?
(a) Karcher Is God Yes.
(b) Kansas Is Gone Yonder.
(c) Klansmen I Greet You.
(d) Karcher Intends Good Yesterdays.

15. Where was Matthew Kabong, driver for Little Caesar's pizza in Pueblo, Colorado, born?
(a) South Africa.
(b) Australia.
(c) The Congo.
(d) Nigeria.

Short Answer Questions

1. Where is the motorcycle club that springs up in Southern California after World War II?

2. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?

3. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?

4. What does Simplot call the dehydrated onion powder he sells to the U.S. Army in World War II?

5. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

(see the answer keys)

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