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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does Simplot's Lincoln Continental license plate say?
(a) U 8 T8EZ.
(b) MR. SPUD.
(c) FRYMAN.
(d) STARCHY.

2. What is the primary medium of children's advertising?
(a) Internet.
(b) Comic books.
(c) Television.
(d) School.

3. What is the main drag in Colorado Springs?
(a) Tejon Street.
(b) The Strip.
(c) Cheyenne Lane.
(d) Main Street.

4. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?
(a) John Travolta.
(b) Peter Lowe.
(c) Dale Carnegie.
(d) Tony Robbins.

5. Where was Matthew Kabong, driver for Little Caesar's pizza in Pueblo, Colorado, born?
(a) Nigeria.
(b) The Congo.
(c) Australia.
(d) South Africa.

6. In 1973, what causes the fast food industry to temporarily lose stock value?
(a) The advent of health food markets.
(b) Mad cow disease.
(c) The Arab oil embargo.
(d) The death of Ray Kroc.

7. Michael Andreas gets sent to prison in 1999 for conspiring with foreign rivals to control the international market for what feed additive?
(a) Guar gum.
(b) Lysine.
(c) Ascorbic acid.
(d) Sorbitol.

8. The leading sectors of the nation's economy are controlled by corporate alliances known as _______.
(a) Divisions.
(b) Squads.
(c) Trusts.
(d) Amalgomates.

9. Cattle that are either maintained in a company-owned feedlot or purchased in advance through forward contracts are known as ________.
(a) Overstock.
(b) Pen reserves.
(c) Common stock.
(d) Captive supplies.

10. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?
(a) Bird sanctuary land.
(b) Desert wasteland.
(c) Swamp land.
(d) Orange Groves.

11. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "terminal migrations of taste".
(b) As "wholesome expressions in dining".
(c) As "circular meccas of neon".
(d) As "gaudy relfections of the American psyche".

12. What percentage of American children between the ages of three and nine visit a McDonald's?
(a) 90 percent.
(b) 30 percent.
(c) 50 percent.
(d) 80 percent.

13. How did Hank die?
(a) Assassination.
(b) Trampled by one of his herds.
(c) Car accident.
(d) Suicide.

14. In what county does Anaheim, California reside?
(a) San Bernardino.
(b) Orange.
(c) Riverside.
(d) Los Angeles.

15. Which company does Carl Karcher team up with to save Carl's Jr.?
(a) Pepsi.
(b) Subway.
(c) M&M/Mars.
(d) Green Burrito.

Short Answer Questions

1. Who founds Dunkin' Donuts?

2. At the writing of this book, which company manufactures the latest new, bright red potato harvesting equipment?

3. The receipt of a tax break by ranchers for donating future development rights to a Colorado land trust is called a ________.

4. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?

5. What is the largest daily newspaper in Colorado Springs?

(see the answer keys)

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