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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?
(a) Ford.
(b) Nixon.
(c) Carter.
(d) McGovern.

2. The Colorado Cattlemen's Association files a/an ___________ in Mike Callicrate's lawsuit against IBP, demanding a competitive marketplace.
(a) Injunction.
(b) Scandalum magnum.
(c) Amicus brief.
(d) Habeas corpus.

3. What technology firm does Simplot invest in in 1980?
(a) Hewlett Packard.
(b) Microsoft.
(c) Apple.
(d) Micron Technology.

4. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?
(a) The Navy.
(b) The Army Rangers.
(c) The National Guard.
(d) The Red Cross.

5. Whom does Carl Karcher marry?
(a) Mary Heidenreich.
(b) Margaret Heinz.
(c) Marcia Stevens.
(d) Jane Mansfield.

6. In the 1960's and 1970's, the moment union activity was suspected at a McDonald's restaurant, a group of experienced managers and corporate executives called a ______ is sent in.
(a) Breaker crew.
(b) Scorched earth batallion.
(c) Flying squad.
(d) Secret service group.

7. Which fast food company is one of the first to start selling franchises?
(a) Dunkin' Donuts.
(b) Subway.
(c) Little Caesar's.
(d) Pizza Hut.

8. Cattle that are either maintained in a company-owned feedlot or purchased in advance through forward contracts are known as ________.
(a) Common stock.
(b) Overstock.
(c) Pen reserves.
(d) Captive supplies.

9. What is the annual turnover rate in the fast food industry at the writing of this book?
(a) 100%.
(b) 900%.
(c) 50-60%.
(d) 300 to 400%.

10. In what county does Anaheim, California reside?
(a) Los Angeles.
(b) San Bernardino.
(c) Orange.
(d) Riverside.

11. Feamster's wife does what for a living?
(a) Is a jazz singer.
(b) Owns a McDonald's franchise.
(c) Is his secretary.
(d) Is a schoolteacher.

12. How did Hank die?
(a) Trampled by one of his herds.
(b) Car accident.
(c) Suicide.
(d) Assassination.

13. Who comes up with the idea for the Chicken McNugget in 1979?
(a) Cam Robertson.
(b) Ray Kroc.
(c) Robert Iger.
(d) Fred Turner.

14. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Way.
(b) The Book.
(c) The Paper Weight.
(d) The Bible.

15. Who does sales pitches at FutureCall?
(a) A micro manager.
(b) A computer advocate.
(c) A teleservices representative.
(d) An operator.

Short Answer Questions

1. What professional sport does Dave Feamster play before buying into a Little Caesar's franchise?

2. What percentage of fast food visits is "impulsive"?

3. What purchase is Karcher's first foray into the fast food business?

4. What is the education level of billionaire, J.R. Simplot?

5. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.

(see the answer keys)

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