View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Success.

Multiple Choice Questions

1. The speed and volume of a factory's flow is called what?
(a) Bottom line.
(b) Efficiency effect.
(c) Throughput.
(d) Money movement.

2. Whom does Carl Karcher marry?
(a) Marcia Stevens.
(b) Margaret Heinz.
(c) Jane Mansfield.
(d) Mary Heidenreich.

3. Where does the Air Defense Command move in 1951?
(a) Breckenridge.
(b) Cheyenne Mountain.
(c) Pike's Peak.
(d) Keystone.

4. What does Ray Kroc's philosophy of QSC and V stand for?
(a) Quality, Service, Cleanliness, and Value.
(b) Quiz, Sell, Compute, and Verify.
(c) Quantity, Sales, Competition, and Victory.
(d) Quick, Smiley, Cheery, and Virtuous.

5. What do the McDonald brothers call their system of service?
(a) The Independent Service System.
(b) The Speedee Service Sytem.
(c) The Efficiency System.
(d) The Super Service System.

Short Answer Questions

1. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?

2. What is the largest daily newspaper in Colorado Springs?

3. What is the annual turnover rate in the fast food industry at the writing of this book?

4. Before entering the Ray A. Kroc Musem, visitors pass through what?

5. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

(see the answer key)

This section contains 227 words (approx. 1 page at 300 words per page) View a FREE sample