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This quiz consists of 5 multiple choice and 5 short answer questions through Success.

Multiple Choice Questions

1. What distinctive aspect of McDonald's is as strictly protected by copyright law as the designs on a box of soap?
(a) The design of the menus.
(b) The presence of playgrounds.
(c) The architecture.
(d) The interior color schemes.

2. What do prospective managers train for at Hamburger University?
(a) Self-Service Science.
(b) A Bachelor's in Fry Science.
(c) A Degree in Hamburgerology.
(d) A Medal of McDonald's.

3. Which president enacts the Interstate Highway Act, modeled after Adolph Hitler's autobahn system?
(a) Roosevelt.
(b) Truman.
(c) Coolidge.
(d) Eisenhower.

4. Which company does Carl Karcher team up with to save Carl's Jr.?
(a) Green Burrito.
(b) Pepsi.
(c) M&M/Mars.
(d) Subway.

5. What is the primary medium of children's advertising?
(a) Television.
(b) Comic books.
(c) Internet.
(d) School.

Short Answer Questions

1. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?

2. For more than three decades, the fast food industry uses what federal agency to finance new restaurants?

3. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?

4. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?

5. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

(see the answer key)

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