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This quiz consists of 5 multiple choice and 5 short answer questions through Your Trusted Friends.

Multiple Choice Questions

1. What does KIGY stand for?
(a) Kansas Is Gone Yonder.
(b) Karcher Intends Good Yesterdays.
(c) Klansmen I Greet You.
(d) Karcher Is God Yes.

2. Which company does Carl Karcher team up with to save Carl's Jr.?
(a) Green Burrito.
(b) Pepsi.
(c) Subway.
(d) M&M/Mars.

3. What sort of tale is Carl Karcher considered to be an example of?
(a) Horatio Alger.
(b) Strictly cautionary.
(c) Of Two Cities.
(d) Abe Lincoln.

4. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?
(a) Red Valley District.
(b) District 9.
(c) Disctrict 11.
(d) Blue Rocks District.

5. In 1973, what causes the fast food industry to temporarily lose stock value?
(a) Mad cow disease.
(b) The advent of health food markets.
(c) The Arab oil embargo.
(d) The death of Ray Kroc.

Short Answer Questions

1. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?

2. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

3. What do prospective managers train for at Hamburger University?

4. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

5. What percentage of American children between the ages of three and nine visit a McDonald's?

(see the answer key)

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