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This quiz consists of 5 multiple choice and 5 short answer questions through Cogs in the Great Machine.

Multiple Choice Questions

1. What is the annual turnover rate in the fast food industry at the writing of this book?
(a) 900%.
(b) 50-60%.
(c) 100%.
(d) 300 to 400%.

2. What does Ray Kroc's philosophy of QSC and V stand for?
(a) Quiz, Sell, Compute, and Verify.
(b) Quick, Smiley, Cheery, and Virtuous.
(c) Quality, Service, Cleanliness, and Value.
(d) Quantity, Sales, Competition, and Victory.

3. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?
(a) Nancy Pelosi.
(b) Mark Harmon.
(c) Stephen Hawking.
(d) Christopher Reeve.

4. Who benefits most from the big tax deductions from donating to the Colorado land trusts?
(a) Foreign land owners.
(b) Corporations.
(c) Wealthy gentlemen ranchers.
(d) Small ranchers.

5. What is the main drag in Colorado Springs?
(a) The Strip.
(b) Tejon Street.
(c) Cheyenne Lane.
(d) Main Street.

Short Answer Questions

1. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?

2. Who wrote the book, Broken Heartland?

3. When did the rancher Hank die?

4. Who is the largest employer in Weld County, Colorado?

5. Where is the food that is "assembled" at Taco Bell restaurants actually made?

(see the answer key)

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