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This quiz consists of 5 multiple choice and 5 short answer questions through Cogs in the Great Machine.

Multiple Choice Questions

1. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Assertiveness.
(b) Obedience.
(c) Efficiency.
(d) Punctuality.

2. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?
(a) Nixon.
(b) Carter.
(c) McGovern.
(d) Ford.

3. Who is the largest employer in Weld County, Colorado?
(a) ConAgra.
(b) Monfort.
(c) Armour.
(d) Swift.

4. Feamster's wife does what for a living?
(a) Is a jazz singer.
(b) Is his secretary.
(c) Is a schoolteacher.
(d) Owns a McDonald's franchise.

5. Who does sales pitches at FutureCall?
(a) A computer advocate.
(b) A teleservices representative.
(c) An operator.
(d) A micro manager.

Short Answer Questions

1. What is the initial franchising fee Ray Kroc charges to open a McDonald's?

2. What do prospective managers train for at Hamburger University?

3. Ray Kroc is a jazz musician what time period?

4. In 1996, which agency investigates the concentration of large meat-packing companies?

5. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?

(see the answer key)

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