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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?
(a) Swamp land.
(b) Desert wasteland.
(c) Orange Groves.
(d) Bird sanctuary land.

2. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Book.
(b) The Paper Weight.
(c) The Way.
(d) The Bible.

3. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "circular meccas of neon".
(b) As "gaudy relfections of the American psyche".
(c) As "terminal migrations of taste".
(d) As "wholesome expressions in dining".

4. Ray Kroc is a jazz musician what time period?
(a) The 1950's.
(b) The Depression.
(c) Prohibition.
(d) World War II.

5. At the "Success" seminar, what is the prize for winning the dance contest?
(a) A home stereo system.
(b) A trip to Disneyland.
(c) A car.
(d) A paid guest spot on a "Success" commercial.

Short Answer Questions

1. According to the founder of the "Success" seminar, which faith is considered to be hopelessly out of date?

2. The receipt of a tax break by ranchers for donating future development rights to a Colorado land trust is called a ________.

3. Where does Simplot open a phosphate mine?

4. What were people called who served the food at drive-in restaurants?

5. Feamster's wife does what for a living?

Short Essay Questions

1. Why are teenagers perfect candidates for working in the fast food industry?

2. What is Carl Karcher's personal philosophy?

3. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

4. How does the character Ronald McDonald come to be?

5. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

6. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

7. Why does Dave Feamster get into business owning a Little Caesar's?

8. What are some of Carl Karcher's ideas that should have remained on the drawing board?

9. What strategy does Ray Kroc's business partner, Harry J. Sonneborn, devise to ensure McDonald's financial success?

10. Why does Carl's Jr. stock fall during the 1980's?

(see the answer keys)

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