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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How many pounds of potatoes does the J.R. Simplot plant in Aberdeen, Idaho produce?
(a) One billion.
(b) One million.
(c) Forty thousand.
(d) Four hundred thousand.

2. Where is the food that is "assembled" at Taco Bell restaurants actually made?
(a) Vancouver, Canada.
(b) Prescott, Arizona.
(c) Carson City, Nevada.
(d) Michoacan, Mexico.

3. Which fast food company is one of the first to start selling franchises?
(a) Dunkin' Donuts.
(b) Little Caesar's.
(c) Pizza Hut.
(d) Subway.

4. Colorado has lost how many acres of ranch land to development in the last twenty years?
(a) Twenty million.
(b) 1.5 million.
(c) 200,000.
(d) 450,000.

5. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Efficiency.
(b) Assertiveness.
(c) Punctuality.
(d) Obedience.

Short Answer Questions

1. What does Simplot's Lincoln Continental license plate say?

2. Who comes up with the idea for the Chicken McNugget in 1979?

3. Where does Simplot open a phosphate mine?

4. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?

5. What is built near Hank's land that can be seen from the top of one of his hills?

Short Essay Questions

1. Why does Carl's Jr. stock fall during the 1980's?

2. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

3. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

4. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

5. What is Carl Karcher's personal philosophy?

6. What causes the wide gulf between Colorado Springs and Pueblo?

7. How is the poultry industry transformed in the 1980's?

8. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

9. According to the author, what is the purpose of the episodes of the television show, Disneyland?

10. What largely determines an Idaho potato farmer's annual income?

(see the answer keys)

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