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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?
(a) Target.
(b) Shell.
(c) Wal-mart.
(d) Texaco.

2. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Book.
(b) The Paper Weight.
(c) The Bible.
(d) The Way.

3. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?
(a) Swamp land.
(b) Orange Groves.
(c) Bird sanctuary land.
(d) Desert wasteland.

4. The Colorado Cattlemen's Association files a/an ___________ in Mike Callicrate's lawsuit against IBP, demanding a competitive marketplace.
(a) Scandalum magnum.
(b) Habeas corpus.
(c) Injunction.
(d) Amicus brief.

5. What percentage of fast food visits is "impulsive"?
(a) Twenty.
(b) Seventy.
(c) Forty.
(d) Ninety-five.

Short Answer Questions

1. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?

2. What is responsible for converting the Idaho desert into lush farmland?

3. Who does sales pitches at FutureCall?

4. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

5. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.

Short Essay Questions

1. Why does Carl's Jr. stock fall during the 1980's?

2. How does the software program Quintillion work?

3. What causes the wide gulf between Colorado Springs and Pueblo?

4. Why does Colorado Springs gain a series of new military bases after World War II?

5. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

6. What is meant by the term "bulk commodity"?

7. What is the rancher Hank's form of range management?

8. What is Carl Karcher's personal philosophy?

9. What effect does the growth of fast food chains have on the beef industry?

10. What are some of the requirements made in franchise contracts offered by fast food chains?

(see the answer keys)

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