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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?
(a) Tang.
(b) Alka-Seltzer.
(c) Tum's.
(d) VO5.

2. To which organization is Wernher von Braun a member during World War II?
(a) The French Resistance.
(b) The CIA.
(c) The NAZI party.
(d) The German Marxists.

3. For more than three decades, the fast food industry uses what federal agency to finance new restaurants?
(a) The National Loan Association.
(b) The Small Business Administration.
(c) The International Frahchise Association.
(d) The U.S. Treasury.

4. What is the primary medium of children's advertising?
(a) Comic books.
(b) Television.
(c) Internet.
(d) School.

5. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?
(a) Church of the Resurrection.
(b) Focus on the Family.
(c) The Seventh Day Adventists.
(d) Scientology.

Short Answer Questions

1. At the writing of this book, which company manufactures the latest new, bright red potato harvesting equipment?

2. What is Harlan Sanders' "lifelong struggle"?

3. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?

4. Whom does Carl Karcher marry?

5. Which company's catch phrase is "supermarket to the world"?

Short Essay Questions

1. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

2. Why does Dave Feamster get into business owning a Little Caesar's?

3. Why does Colorado Springs gain a series of new military bases after World War II?

4. What are some of Carl Karcher's ideas that should have remained on the drawing board?

5. What is the rancher Hank's form of range management?

6. How does the consumer react to McDonald's switch from fresh to frozen french fries?

7. What odd mix of traits makes J.R. Simplot so successful?

8. What causes the wide gulf between Colorado Springs and Pueblo?

9. How does the software program Quintillion work?

10. What are some of the requirements made in franchise contracts offered by fast food chains?

(see the answer keys)

This section contains 750 words (approx. 3 pages at 300 words per page) View a FREE sample