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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What takes over Southern California, completely changing the lifestyle of the population there?
(a) Television.
(b) The railway system.
(c) The automobile.
(d) The assembly line.

2. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Punctuality.
(b) Efficiency.
(c) Assertiveness.
(d) Obedience.

3. What purchase is Karcher's first foray into the fast food business?
(a) A taco stand.
(b) A hot dog cart.
(c) A lemonade stand.
(d) A soda fountain.

4. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?
(a) Ronald Reagan's.
(b) Tom Cruise's.
(c) Donald Trump's.
(d) Jimmy Carter's.

5. What style of clothing does someone not see at Harrison High School now?
(a) Punk.
(b) Goth.
(c) Skater.
(d) Cowboy.

Short Answer Questions

1. Where does the Air Defense Command move in 1951?

2. Before entering the Ray A. Kroc Musem, visitors pass through what?

3. Who owns Taco Bell, KFC, and Pizza Hut?

4. How is the metropolis of Los Angeles characterized?

5. What is Ray Kroc doing when he first visited McDonald's in 1954?

Short Essay Questions

1. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

2. What is Carl Karcher's personal philosophy?

3. How does the software program Quintillion work?

4. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

5. Why is the automobile industry not content with just reaping the rewards of government-subsidized road construction?

6. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

7. What do the McDonald brothers do in 1948 to change the food retail business and why?

8. What causes the wide gulf between Colorado Springs and Pueblo?

9. How does the character Ronald McDonald come to be?

10. Why are teenagers perfect candidates for working in the fast food industry?

(see the answer keys)

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