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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Michael Andreas gets sent to prison in 1999 for conspiring with foreign rivals to control the international market for what feed additive?
(a) Guar gum.
(b) Sorbitol.
(c) Lysine.
(d) Ascorbic acid.

2. What is the apparent ideal for employees in the restaurant industry?
(a) Perfect attendance.
(b) Quality training.
(c) Zero training.
(d) Highly skilled personnel.

3. According to the founder of the "Success" seminar, which faith is considered to be hopelessly out of date?
(a) Christianity.
(b) Islam.
(c) Judaism.
(d) Buddhism.

4. McDonaldland borrows its distinctive look from where?
(a) Lost in Space.
(b) Magic Mountain.
(c) Star Trek.
(d) The Magic Kingdom.

5. What does Simplot call the dehydrated onion powder he sells to the U.S. Army in World War II?
(a) Star granules.
(b) Fairy dust.
(c) Sneeze powder.
(d) Gold dust.

Short Answer Questions

1. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?

2. Gaining the McNugget contract turns which company into the nation's largest chicken processor?

3. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

4. Colorado has lost how many acres of ranch land to development in the last twenty years?

5. Feamster's wife does what for a living?

Short Essay Questions

1. In James Dobson's (Focus on the Family founder) opinion, how should children be raised?

2. Why does General Motors get into the franchise business in 1898?

3. Why does Dave Feamster get into business owning a Little Caesar's?

4. What largely determines an Idaho potato farmer's annual income?

5. What strategy does Ray Kroc's business partner, Harry J. Sonneborn, devise to ensure McDonald's financial success?

6. Why does Colorado Springs gain a series of new military bases after World War II?

7. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

8. What is the rancher Hank's form of range management?

9. What causes the wide gulf between Colorado Springs and Pueblo?

10. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

(see the answer keys)

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