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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What sort of tale is Carl Karcher considered to be an example of?
(a) Of Two Cities.
(b) Horatio Alger.
(c) Strictly cautionary.
(d) Abe Lincoln.

2. What is the nickname of Colorado Springs?
(a) Little Taos.
(b) Snowville.
(c) Little London.
(d) Snow Capital.

3. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.
(a) Transaction analysis.
(b) Quantum agreement.
(c) Selective reasoning.
(d) Goal objective attainment.

4. Which transport industry is intentionally wiped out in Southern California?
(a) Car.
(b) Railway.
(c) Bus.
(d) Airline.

5. Who owns Taco Bell, KFC, and Pizza Hut?
(a) McDonald's.
(b) Franchise Conglomerate Services Company.
(c) Subway.
(d) Tricon Global Restaurants, Inc.

Short Answer Questions

1. What technology firm does Simplot invest in in 1980?

2. In 1973, what causes the fast food industry to temporarily lose stock value?

3. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?

4. To which organization is Wernher von Braun a member during World War II?

5. According to the founder of the "Success" seminar, which faith is considered to be hopelessly out of date?

Short Essay Questions

1. According to one account, why does the deal to put McDonald's in Disneyland initially fall through?

2. What do the McDonald brothers do in 1948 to change the food retail business and why?

3. What largely determines an Idaho potato farmer's annual income?

4. How is the poultry industry transformed in the 1980's?

5. Why does Colorado Springs gain a series of new military bases after World War II?

6. Why does Carl's Jr. stock fall during the 1980's?

7. Why does Dave Feamster get into business owning a Little Caesar's?

8. What causes the wide gulf between Colorado Springs and Pueblo?

9. What is Carl Karcher's personal philosophy?

10. In James Dobson's (Focus on the Family founder) opinion, how should children be raised?

(see the answer keys)

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