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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What percentage of fast food visits is "impulsive"?
(a) Forty.
(b) Twenty.
(c) Seventy.
(d) Ninety-five.

2. What is the primary medium of children's advertising?
(a) Television.
(b) School.
(c) Comic books.
(d) Internet.

3. Cattle that are either maintained in a company-owned feedlot or purchased in advance through forward contracts are known as ________.
(a) Pen reserves.
(b) Captive supplies.
(c) Common stock.
(d) Overstock.

4. When did the rancher Hank die?
(a) 2000.
(b) 2007.
(c) 1990.
(d) 1998.

5. Which company does Carl Karcher team up with to save Carl's Jr.?
(a) Subway.
(b) Green Burrito.
(c) M&M/Mars.
(d) Pepsi.

Short Answer Questions

1. What does KIGY stand for?

2. Where is the motorcycle club that springs up in Southern California after World War II?

3. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?

4. What is the main drag in Colorado Springs?

5. Who comes up with the idea for the Chicken McNugget in 1979?

Short Essay Questions

1. What is meant by the term "bulk commodity"?

2. According to the author, what is the purpose of the episodes of the television show, Disneyland?

3. How does the consumer react to McDonald's switch from fresh to frozen french fries?

4. Why are teenagers perfect candidates for working in the fast food industry?

5. What are some of the requirements made in franchise contracts offered by fast food chains?

6. Why does Disney create "Tomorrowland"?

7. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

8. Why does General Motors get into the franchise business in 1898?

9. What odd mix of traits makes J.R. Simplot so successful?

10. What is the rancher Hank's form of range management?

(see the answer keys)

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