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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who does sales pitches at FutureCall?
(a) A teleservices representative.
(b) A micro manager.
(c) An operator.
(d) A computer advocate.

2. Ray Kroc is a jazz musician what time period?
(a) Prohibition.
(b) The Depression.
(c) The 1950's.
(d) World War II.

3. What is the apparent ideal for employees in the restaurant industry?
(a) Zero training.
(b) Quality training.
(c) Perfect attendance.
(d) Highly skilled personnel.

4. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?
(a) The National Guard.
(b) The Army Rangers.
(c) The Red Cross.
(d) The Navy.

5. The leading sectors of the nation's economy are controlled by corporate alliances known as _______.
(a) Amalgomates.
(b) Divisions.
(c) Squads.
(d) Trusts.

Short Answer Questions

1. What is Harlan Sanders' "lifelong struggle"?

2. What does KIGY stand for?

3. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?

4. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?

5. What percentage of fast food visits is "impulsive"?

Short Essay Questions

1. How does the consumer react to McDonald's switch from fresh to frozen french fries?

2. Why does Colorado Springs gain a series of new military bases after World War II?

3. What odd mix of traits makes J.R. Simplot so successful?

4. In James Dobson's (Focus on the Family founder) opinion, how should children be raised?

5. How is the poultry industry transformed in the 1980's?

6. Why are teenagers perfect candidates for working in the fast food industry?

7. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

8. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

9. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

10. What do the McDonald brothers do in 1948 to change the food retail business and why?

(see the answer keys)

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