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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which president enacts the Interstate Highway Act, modeled after Adolph Hitler's autobahn system?
(a) Truman.
(b) Roosevelt.
(c) Coolidge.
(d) Eisenhower.

2. Which fast food company is one of the first to start selling franchises?
(a) Pizza Hut.
(b) Subway.
(c) Dunkin' Donuts.
(d) Little Caesar's.

3. What technology firm does Simplot invest in in 1980?
(a) Microsoft.
(b) Micron Technology.
(c) Hewlett Packard.
(d) Apple.

4. What type of monopoly is where there is a market of a small number of buyers exert power over a large number of sellers?
(a) Oligopsony.
(b) Fascism.
(c) Patriarchy.
(d) Conglomeration.

5. Which county was planning to build a highway right through the heart of Hank's ranch?
(a) Arapahoe.
(b) Baca.
(c) El Paso.
(d) Cheyenne.

Short Answer Questions

1. The speed and volume of a factory's flow is called what?

2. In the Ray A. Kroc museum, what appears when certain buttons are pushed?

3. What is the largest daily newspaper in Colorado Springs?

4. Before entering the Ray A. Kroc Musem, visitors pass through what?

5. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?

Short Essay Questions

1. How does the software program Quintillion work?

2. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

3. What do the McDonald brothers do in 1948 to change the food retail business and why?

4. What is the rancher Hank's form of range management?

5. What are some of the requirements made in franchise contracts offered by fast food chains?

6. How is the poultry industry transformed in the 1980's?

7. Why does Carl's Jr. stock fall during the 1980's?

8. Why is the automobile industry not content with just reaping the rewards of government-subsidized road construction?

9. According to one account, why does the deal to put McDonald's in Disneyland initially fall through?

10. What largely determines an Idaho potato farmer's annual income?

(see the answer keys)

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