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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?
(a) Tom Cruise's.
(b) Donald Trump's.
(c) Jimmy Carter's.
(d) Ronald Reagan's.

2. What is the initial franchising fee Ray Kroc charges to open a McDonald's?
(a) $950.
(b) $1.
(c) $118,000.
(d) $15,000.

3. In what county does Anaheim, California reside?
(a) Riverside.
(b) Los Angeles.
(c) Orange.
(d) San Bernardino.

4. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?
(a) Orange Groves.
(b) Swamp land.
(c) Desert wasteland.
(d) Bird sanctuary land.

5. What is the primary medium of children's advertising?
(a) Television.
(b) Comic books.
(c) Internet.
(d) School.

Short Answer Questions

1. What is the annual turnover rate in the fast food industry at the writing of this book?

2. What were people called who served the food at drive-in restaurants?

3. In the 1960's and 1970's, the moment union activity was suspected at a McDonald's restaurant, a group of experienced managers and corporate executives called a ______ is sent in.

4. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?

5. What sort of tale is Carl Karcher considered to be an example of?

Short Essay Questions

1. What effect does the growth of fast food chains have on the beef industry?

2. Why does General Motors get into the franchise business in 1898?

3. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

4. What causes the fast food chain expansion in Colorado Springs to thrive so well?

5. What odd mix of traits makes J.R. Simplot so successful?

6. How does the character Ronald McDonald come to be?

7. How are poultry contracts constructed?

8. How does the software program Quintillion work?

9. What is meant by the term "bulk commodity"?

10. According to one account, why does the deal to put McDonald's in Disneyland initially fall through?

(see the answer keys)

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