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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which fast food company is one of the first to start selling franchises?
(a) Dunkin' Donuts.
(b) Subway.
(c) Little Caesar's.
(d) Pizza Hut.

2. Gaining the McNugget contract turns which company into the nation's largest chicken processor?
(a) Williams Chicken Coporation.
(b) Tyson Foods.
(c) Archer Daniels Midland.
(d) McNabb Hens.

3. What does Ray Kroc's philosophy of QSC and V stand for?
(a) Quiz, Sell, Compute, and Verify.
(b) Quantity, Sales, Competition, and Victory.
(c) Quality, Service, Cleanliness, and Value.
(d) Quick, Smiley, Cheery, and Virtuous.

4. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Punctuality.
(b) Assertiveness.
(c) Efficiency.
(d) Obedience.

5. What is phosphate used for in potato farming?
(a) Irrigation.
(b) Preservatives.
(c) Fertilizer.
(d) Pesticide.

Short Answer Questions

1. Who wrote the book, Broken Heartland?

2. Colorado has lost how many acres of ranch land to development in the last twenty years?

3. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

4. Chicken meat had been traditionally provided by hens too ______ to lay eggs.

5. The speed and volume of a factory's flow is called what?

Short Essay Questions

1. How is the poultry industry transformed in the 1980's?

2. What causes the wide gulf between Colorado Springs and Pueblo?

3. Why does Dave Feamster get into business owning a Little Caesar's?

4. According to one account, why does the deal to put McDonald's in Disneyland initially fall through?

5. What is Carl Karcher's personal philosophy?

6. What factors may have contributed to the rancher Hank's suicide?

7. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

8. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

9. How does the consumer react to McDonald's switch from fresh to frozen french fries?

10. Why does Disney create "Tomorrowland"?

(see the answer keys)

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