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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the initial franchising fee Ray Kroc charges to open a McDonald's?
(a) $950.
(b) $1.
(c) $15,000.
(d) $118,000.

2. What does Ray Kroc's philosophy of QSC and V stand for?
(a) Quiz, Sell, Compute, and Verify.
(b) Quick, Smiley, Cheery, and Virtuous.
(c) Quantity, Sales, Competition, and Victory.
(d) Quality, Service, Cleanliness, and Value.

3. Subway is founded in 1965 by whom?
(a) Ray Kroc.
(b) Frederick DeLuca.
(c) John Atwater.
(d) Carl Karcher.

4. What is phosphate used for in potato farming?
(a) Irrigation.
(b) Fertilizer.
(c) Preservatives.
(d) Pesticide.

5. What is the name of the religious group that James Dobson moves to Colorado Springs from Pomona, California?
(a) Scientology.
(b) The Seventh Day Adventists.
(c) Focus on the Family.
(d) Church of the Resurrection.

Short Answer Questions

1. How is the metropolis of Los Angeles characterized?

2. For more than three decades, the fast food industry uses what federal agency to finance new restaurants?

3. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?

4. Who benefits most from the big tax deductions from donating to the Colorado land trusts?

5. Feamster's wife does what for a living?

Short Essay Questions

1. How are poultry contracts constructed?

2. Why does General Motors get into the franchise business in 1898?

3. What causes the fast food chain expansion in Colorado Springs to thrive so well?

4. What is a development agent?

5. What are some of the requirements made in franchise contracts offered by fast food chains?

6. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

7. Why does Colorado Springs gain a series of new military bases after World War II?

8. How does the software program Quintillion work?

9. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

10. What odd mix of traits makes J.R. Simplot so successful?

(see the answer keys)

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