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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.
(a) Selective reasoning.
(b) Quantum agreement.
(c) Transaction analysis.
(d) Goal objective attainment.

2. In 1973, what causes the fast food industry to temporarily lose stock value?
(a) The death of Ray Kroc.
(b) The advent of health food markets.
(c) The Arab oil embargo.
(d) Mad cow disease.

3. To which organization is Wernher von Braun a member during World War II?
(a) The French Resistance.
(b) The CIA.
(c) The NAZI party.
(d) The German Marxists.

4. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Bible.
(b) The Paper Weight.
(c) The Book.
(d) The Way.

5. Who owns Taco Bell, KFC, and Pizza Hut?
(a) McDonald's.
(b) Tricon Global Restaurants, Inc.
(c) Subway.
(d) Franchise Conglomerate Services Company.

Short Answer Questions

1. The receipt of a tax break by ranchers for donating future development rights to a Colorado land trust is called a ________.

2. In what county does Anaheim, California reside?

3. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?

4. What distinctive aspect of McDonald's is as strictly protected by copyright law as the designs on a box of soap?

5. What is the education level of billionaire, J.R. Simplot?

Short Essay Questions

1. What do the McDonald brothers do in 1948 to change the food retail business and why?

2. Why are teenagers perfect candidates for working in the fast food industry?

3. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

4. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

5. What is a development agent?

6. What largely determines an Idaho potato farmer's annual income?

7. Why does Colorado Springs gain a series of new military bases after World War II?

8. Despite differences between the two men, how is Walt Disney a role model for Ray Kroc?

9. What effect does the growth of fast food chains have on the beef industry?

10. Why does Dave Feamster get into business owning a Little Caesar's?

(see the answer keys)

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