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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In 1996, which agency investigates the concentration of large meat-packing companies?
(a) CIA.
(b) EPA.
(c) USDA.
(d) FBI.

2. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?
(a) Teledyne.
(b) DuPont.
(c) General Dynamics.
(d) General Electric.

3. Ray Kroc is a jazz musician what time period?
(a) Prohibition.
(b) The 1950's.
(c) The Depression.
(d) World War II.

4. At the writing of this book, which company manufactures the latest new, bright red potato harvesting equipment?
(a) Earth Movers.
(b) Spudnik.
(c) Compuspud.
(d) Ore-Ida.

5. Who does sales pitches at FutureCall?
(a) An operator.
(b) A teleservices representative.
(c) A computer advocate.
(d) A micro manager.

Short Answer Questions

1. Which law is passed that makes it illegal for fast food websites to ask for personal information from children?

2. What does Simplot's Lincoln Continental license plate say?

3. Which company's catch phrase is "supermarket to the world"?

4. Gaining the McNugget contract turns which company into the nation's largest chicken processor?

5. Which president enacts the Interstate Highway Act, modeled after Adolph Hitler's autobahn system?

Short Essay Questions

1. How does the consumer react to McDonald's switch from fresh to frozen french fries?

2. What is a development agent?

3. What effect does the growth of fast food chains have on the beef industry?

4. What is the rancher Hank's form of range management?

5. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

6. What factors may have contributed to the rancher Hank's suicide?

7. What odd mix of traits makes J.R. Simplot so successful?

8. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

9. What strategy does Ray Kroc's business partner, Harry J. Sonneborn, devise to ensure McDonald's financial success?

10. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

(see the answer keys)

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