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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Where does the Air Defense Command move in 1951?
(a) Cheyenne Mountain.
(b) Pike's Peak.
(c) Keystone.
(d) Breckenridge.

2. What do the McDonald brothers call their system of service?
(a) The Independent Service System.
(b) The Super Service System.
(c) The Speedee Service Sytem.
(d) The Efficiency System.

3. Which company's catch phrase is "supermarket to the world"?
(a) Birdseye.
(b) Tyson Foods.
(c) Archer Daniels Midland.
(d) J.R. Simplot.

4. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?
(a) Blue Rocks District.
(b) Red Valley District.
(c) Disctrict 11.
(d) District 9.

5. At the writing of this book, which company manufactures the latest new, bright red potato harvesting equipment?
(a) Earth Movers.
(b) Compuspud.
(c) Spudnik.
(d) Ore-Ida.

Short Answer Questions

1. Chicken meat had been traditionally provided by hens too ______ to lay eggs.

2. Where is the motorcycle club that springs up in Southern California after World War II?

3. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?

4. The receipt of a tax break by ranchers for donating future development rights to a Colorado land trust is called a ________.

5. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?

Short Essay Questions

1. According to one account, why does the deal to put McDonald's in Disneyland initially fall through?

2. What strategy does Ray Kroc's business partner, Harry J. Sonneborn, devise to ensure McDonald's financial success?

3. What are some of the requirements made in franchise contracts offered by fast food chains?

4. In James Dobson's (Focus on the Family founder) opinion, how should children be raised?

5. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

6. Why does Dave Feamster get into business owning a Little Caesar's?

7. How does the consumer react to McDonald's switch from fresh to frozen french fries?

8. What is the rancher Hank's form of range management?

9. What largely determines an Idaho potato farmer's annual income?

10. Why are teenagers perfect candidates for working in the fast food industry?

(see the answer keys)

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