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This quiz consists of 5 multiple choice and 5 short answer questions through Afterword: The Meaning of Mad Cow.

Multiple Choice Questions

1. David M. Theno helped which California poultry processor eliminate Salmonella from most of its birds?
(a) Petaluma Poultry Processing.
(b) Grimaud Farms.
(c) Foster Farms.
(d) Tyson.

2. The speed and volume of a factory's flow is called what?
(a) Throughput.
(b) Bottom line.
(c) Money movement.
(d) Efficiency effect.

3. What technology firm does Simplot invest in in 1980?
(a) Hewlett Packard.
(b) Apple.
(c) Micron Technology.
(d) Microsoft.

4. Cattle that are either maintained in a company-owned feedlot or purchased in advance through forward contracts are known as ________.
(a) Pen reserves.
(b) Overstock.
(c) Captive supplies.
(d) Common stock.

5. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?
(a) "The white wave".
(b) "The unskilled labor movement".
(c) "The rage migration".
(d) "The new white flight".

Short Answer Questions

1. At the writing of this book, who is the current CEO of McDonald's Corporation?

2. What is responsible for converting the Idaho desert into lush farmland?

3. What do the McDonald brothers call their system of service?

4. What does McDonald's call its hope for the conquest of foreign markets?

5. Which company does Carl Karcher team up with to save Carl's Jr.?

(see the answer key)

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