Describe the culture in San Bernardino after World War II. Illustrate the dichotomy between the McDonald's philosophy and the presence of the Hell's Angels. What are the values of each? What are some of the trappings of each aspect of the culture?
Describe how Henry Ford's assembly line style of production affects evolution of service in the fast food industry. What restaurant chains espouse this method of production? Why is it so effective?
Compare and contrast the lives of Ray Kroc and Walt Disney. Include their personal histories, their business philosophies, and their interactions with each other.
How do fast food companies market products to children? In what ways do companies maximize their products' exposure to kids once they become interested? What are some of the categories of "juvenile nagging tactics"? How are parents marketed to to maximize the child market?
Describe how the conservative nature of the...
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