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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does Wiener refer to as the setting in which she could see what the users were seeing at the data analytics startup?
(a) Friend Mode.
(b) Toy Mode.
(c) Omniscient Mode.
(d) God Mode.

2. What did the solutions manager at the data analytics company tell Wiener they were doing to try to keep her working there?
(a) Giving her an extra $10,000.
(b) Buying her a new computer to work on.
(c) Sending her back to college for an MBA.
(d) Paying to relocate her to a nice apartment.

3. Where did the girlfriend of the analytics startup's CEO work?
(a) An e-book startup.
(b) A very expensive restaurant in the city.
(c) The search-engine giant.
(d) An animation studio famous for its childrens' movies.

4. What was one of the problem-solving questions Wiener's interviewer asked her at the startup in Part I?
(a) How would she calculate the mass of the building they were in?
(b) How would she calculate her own salary?
(c) How would she calculate the number of people working for the U.S. postal system?
(d) How would she calculate how much pizza it would take to cover the floor of Grand Central Station?

5. Where does Wiener live when the book opens?
(a) Miami.
(b) North Brooklyn.
(c) Detroit.
(d) Chicago.

6. What kind of app did the data analytics CTO create for fun that he and Wiener talked about?
(a) A language studies app.
(b) A fashion app.
(c) A running app.
(d) A cocktail-and-literature app.

7. What does the CEO at the first company Wiener works for call people who are designers and entrepreneurs?
(a) Design experts and entrepreneurs.
(b) Business preneurs.
(c) Designpreneurs.
(d) Visionaries.

8. Where did Wiener end up renting her first shared apartment in Part I in San Francisco?
(a) The Mission.
(b) Lake Street.
(c) The Gate Area.
(d) The Castro.

9. Where was the first startup Wiener worked for in San Francisco located?
(a) The Clarion.
(b) South of Market neighborhood.
(c) The Mission.
(d) Bay Street.

10. Why did Wiener not like the idea of using ride-sharing apps?
(a) It seemed too expensive.
(b) It seemed too exploitative.
(c) It seemed unsafe to her.
(d) It seemed too lazy.

11. In Part II, who tried to set Wiener up on a date?
(a) Her mother.
(b) A friend from high school.
(c) Her best friend.
(d) A co-worker.

12. Why did Wiener think her friends would not like working in the tech industry?
(a) They would not likely find it fulfilling or interesting.
(b) They did not think the salaries were high enough.
(c) Most of them shunned technology and tried to live in a more analog way.
(d) They would never want to move to the West coast.

13. What did Wiener say the data analytics CEO believed in instead of marketing?
(a) Organic groundswell.
(b) Money.
(c) Brute force.
(d) Networks.

14. What field did Wiener's new boyfriend work in?
(a) Criminal justice.
(b) Horticulture.
(c) Medical research.
(d) Robotics.

15. How did Weiner refer to a very popular social media company?
(a) The social media site everyone hates but everyone logs into.
(b) The social media site of our dreams.
(c) The social media site of creatives.
(d) The social media site that sucks time away.

Short Answer Questions

1. Which apps did Wiener resist downloading but did ultimately download in Part I?

2. What did the data analytics startup CEO suggest to Wiener that she should learn in Part II?

3. What did Weiner express reservations and skepticism about at a party with Ian in Part II?

4. Where did Wiener meet up with the analytics CEO's girlfriend?

5. What did the data analytics CEO tell employees was the enemy of a successful startup?

(see the answer keys)

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