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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 56 - 103).

Multiple Choice Questions

1. What did Wiener say the data analytics CEO believed in instead of marketing?
(a) Brute force.
(b) Networks.
(c) Money.
(d) Organic groundswell.

2. Which coworker of Wiener's did she make many new friends through?
(a) Ben.
(b) Jennifer.
(c) Sarah.
(d) Noah.

3. What area is Wiener's first job at the startup in San Francisco in?
(a) Customer support.
(b) Marketing.
(c) Legal.
(d) Communications.

4. What did Wiener major in in college?
(a) English literature.
(b) Biology.
(c) Journalism.
(d) Sociology.

5. Which company had bought Ian's company earlier in the year?
(a) The company known for its ad revenue.
(b) The startup known for its logo.
(c) The online superstore.
(d) The search-engine giant.

Short Answer Questions

1. Who was the only other employee at the first startup Wiener works at besides Wiener who was not also a founder?

2. What did many of the workers use to get around the office at the data analytics startup?

3. Where was the first startup Wiener worked for in San Francisco located?

4. What kind of information did a U.S. National Security Agency contractor leak to the media in Part II?

5. What did Wiener's parents hope she would go into for a career?

(see the answer key)

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