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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 104 - 154).

Multiple Choice Questions

1. What does Wiener refer to as the data analytics company's bread and butter?
(a) User interface.
(b) Word-of-mouth.
(c) Engagement.
(d) Ad clicks.

2. What did Weiner express reservations and skepticism about at a party with Ian in Part II?
(a) Private chef robots.
(b) Robots performing surgery.
(c) Drones delivering packages.
(d) Self-driving cars.

3. What historical metaphor did people in Silicon Valley use proudly at the time Wiener moved there for the first time?
(a) The Gold Rush.
(b) The Great San Francisco Earthquake.
(c) The Colonial Era.
(d) The First World War.

4. What report title at the analytics startup did Wiener think was inappropriate?
(a) Omniscience.
(b) Addiction.
(c) Rejection.
(d) Submission.

5. What analogy does the data analytics CEO often use with employees to describe the nature of their business?
(a) He tells them they are in the Olympics.
(b) He tells them they are like the colonists.
(c) He tells them they are at war.
(d) He tells they they are in school.

Short Answer Questions

1. What does the CEO at the first company Wiener works for call people who are designers and entrepreneurs?

2. Why did Wiener feel ashamed of herself after the company Christmas party?

3. Who was assigned to help Wiener get oriented at the new startup in Part I?

4. Who was the only other employee at the first startup Wiener works at besides Wiener who was not also a founder?

5. What company does Wiener join in Silicon Valley in Part I?

(see the answer key)

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