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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 104 - 154).

Multiple Choice Questions

1. What did Wiener routinely sign at the reception of the companies she visisted?
(a) A visitor's list.
(b) An NDA.
(c) A roster.
(d) An affadavit.

2. Where did Wiener meet up with the analytics CEO's girlfriend?
(a) A bar in the Tenderloin.
(b) The Golden Gate Bridge.
(c) City Gate Park.
(d) Her own apartment.

3. What analogy does the data analytics CEO often use with employees to describe the nature of their business?
(a) He tells them they are like the colonists.
(b) He tells they they are in school.
(c) He tells them they are at war.
(d) He tells them they are in the Olympics.

4. What was churn, according to Wiener?
(a) Customer drop-off.
(b) Theft.
(c) User incompetence.
(d) Employee incompetence.

5. What did many of the workers use to get around the office at the data analytics startup?
(a) Roller skates.
(b) Small bicycles.
(c) Scooters.
(d) RipStiks.

Short Answer Questions

1. Which coworker of Wiener's did she make many new friends through?

2. What did Ian tell Wiener about her problems at the analytics startup in Part III?

3. What does Wiener refer to as the data analytics company's bread and butter?

4. In Part III, what was the analytics startup moving more towards?

5. What did Wiener's co-workers tell her about the data analytics company's CTO?

(see the answer key)

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