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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 104 - 154).

Multiple Choice Questions

1. What was a major problem in San Francisco when Wiener first moved there?
(a) A shortage of healthcare workers.
(b) Homelessness.
(c) Lack of public transport.
(d) Wildfire threats.

2. What report title at the analytics startup did Wiener think was inappropriate?
(a) Rejection.
(b) Submission.
(c) Omniscience.
(d) Addiction.

3. What was churn, according to Wiener?
(a) Theft.
(b) User incompetence.
(c) Employee incompetence.
(d) Customer drop-off.

4. What phrase does the data analytics CEO ask all its employees to ascribe to?
(a) Up For The Fight.
(b) Work Hard, Play Harder.
(c) Down For The Cause.
(d) In It To Win It.

5. What did Wiener think it was easy for her customers to do with her?
(a) Ignore her.
(b) Say no.
(c) Be charmed by her.
(d) Manipulate her.

Short Answer Questions

1. What does Wiener refer to as the data analytics company's bread and butter?

2. What does the CEO at the first company Wiener works for call people who are designers and entrepreneurs?

3. What is one way Wiener thought of her savings account in Part III?

4. What kind of app did the data analytics CTO create for fun that he and Wiener talked about?

5. Where was Ian's company located in Part II?

(see the answer key)

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