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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 55).

Multiple Choice Questions

1. What phrase does the data analytics CEO ask all its employees to ascribe to?
(a) Down For The Cause.
(b) Work Hard, Play Harder.
(c) In It To Win It.
(d) Up For The Fight.

2. What did the cofounders prioritize at the startup Wiener joined in San Francisco in Part I?
(a) Employee health.
(b) Reputation.
(c) Profit.
(d) Aesthetics.

3. What does Wiener refer to as the data analytics company's bread and butter?
(a) Word-of-mouth.
(b) Ad clicks.
(c) Engagement.
(d) User interface.

4. What company does Wiener join in Silicon Valley in Part I?
(a) A law firm.
(b) An open-source startup.
(c) A data analytics startup.
(d) A leisure magazine.

5. Where was Wiener during the 9/11 terror attacks?
(a) In school in Chicago.
(b) In school four blocks from the twin towers in New York City.
(c) In school in Washington D.C.
(d) In school in Miami.

Short Answer Questions

1. What did Wiener mostly talk about with the product manager she ends up sharing an apartment with?

2. What did Wiener's parents hope she would go into for a career?

3. What year did Wiener join her first startup?

4. What historical metaphor did people in Silicon Valley use proudly at the time Wiener moved there for the first time?

5. Why did Wiener not like the idea of using ride-sharing apps?

(see the answer key)

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