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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 55).

Multiple Choice Questions

1. What phrase does the data analytics CEO ask all its employees to ascribe to?
(a) Work Hard, Play Harder.
(b) Up For The Fight.
(c) Down For The Cause.
(d) In It To Win It.

2. What did Wiener realize was different about working at the data analytics startup from anywhere else she had ever worked?
(a) She was told she could create her own hours and did not have to be physically present in the office.
(b) She was given her own key to the office.
(c) She was getting paid less than she ever had been.
(d) She did not have to make anyone coffee for the first time in her professional life.

3. What is the name of the place in California were many tech startup companies are located?
(a) Silicon Valley.
(b) Scathing River.
(c) San Bernadino.
(d) High Water.

4. What did Wiener think good interface design did?
(a) Brought more clients in.
(b) Made something bad look good.
(c) Cultivated the mass suspension of disbelief.
(d) Shamed the competition.

5. How does Wiener refer to one of the largest tech companies in existence that disrupted the publishing industry?
(a) Online horror.
(b) Online mirror.
(c) Online coffeehouse.
(d) Online superstore.

Short Answer Questions

1. How long was Wiener's first job in the tech industry?

2. What did the cofounders prioritize at the startup Wiener joined in San Francisco in Part I?

3. Who was the only other employee at the first startup Wiener works at besides Wiener who was not also a founder?

4. What area is Wiener's first job at the startup in San Francisco in?

5. What year did Wiener join her first startup?

(see the answer key)

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