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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 55).

Multiple Choice Questions

1. What secondary tool did the data analytics company offer to its users?
(a) A people-analytics tool.
(b) A fashion-analytics tool.
(c) A money-analytics tool.
(d) A pet-analytics tool.

2. What did Wiener realize was different about working at the data analytics startup from anywhere else she had ever worked?
(a) She did not have to make anyone coffee for the first time in her professional life.
(b) She was given her own key to the office.
(c) She was getting paid less than she ever had been.
(d) She was told she could create her own hours and did not have to be physically present in the office.

3. What did the cofounders prioritize at the startup Wiener joined in San Francisco in Part I?
(a) Employee health.
(b) Profit.
(c) Reputation.
(d) Aesthetics.

4. What does the CEO at the first company Wiener works for call people who are designers and entrepreneurs?
(a) Visionaries.
(b) Designpreneurs.
(c) Design experts and entrepreneurs.
(d) Business preneurs.

5. How much was the startup's initial funding round that Wiener joins in New York City?
(a) 5 million dollars.
(b) 6 million dollars.
(c) 3 million dollars.
(d) 10 million dollars.

Short Answer Questions

1. Who was the only other employee at the first startup Wiener works at besides Wiener who was not also a founder?

2. What was one of the problem-solving questions Wiener's interviewer asked her at the startup in Part I?

3. What company does Wiener join in Silicon Valley in Part I?

4. Where was the first startup Wiener worked for in San Francisco located?

5. What historical metaphor did people in Silicon Valley use proudly at the time Wiener moved there for the first time?

(see the answer key)

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