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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 55).

Multiple Choice Questions

1. What did Wiener realize was different about working at the data analytics startup from anywhere else she had ever worked?
(a) She was given her own key to the office.
(b) She was told she could create her own hours and did not have to be physically present in the office.
(c) She was getting paid less than she ever had been.
(d) She did not have to make anyone coffee for the first time in her professional life.

2. Who was assigned to help Wiener get oriented at the new startup in Part I?
(a) Noah.
(b) Skelly.
(c) Lars.
(d) Ian.

3. What does Wiener refer to as the data analytics company's bread and butter?
(a) User interface.
(b) Ad clicks.
(c) Word-of-mouth.
(d) Engagement.

4. What did Wiener think good interface design did?
(a) Brought more clients in.
(b) Shamed the competition.
(c) Made something bad look good.
(d) Cultivated the mass suspension of disbelief.

5. What was Wiener's job in New York before moving to tech?
(a) Chef.
(b) Law clerk.
(c) Landscape artist.
(d) Assistant at a literary agency.

Short Answer Questions

1. What test did one of the interviewers in Part I ask Wiener to take as part of her job interview?

2. What does Wiener refer to as the setting in which she could see what the users were seeing at the data analytics startup?

3. What did Wiener's parents hope she would go into for a career?

4. How does Wiener refer to one of the largest tech companies in existence that disrupted the publishing industry?

5. How does Wiener find temporary accomodation in San Francisco the first time she moves there?

(see the answer key)

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