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This quiz consists of 5 multiple choice and 5 short answer questions through Part V (Pages 216 - 275).

Multiple Choice Questions

1. What did Wiener say the data analytics CEO believed in instead of marketing?
(a) Money.
(b) Organic groundswell.
(c) Brute force.
(d) Networks.

2. In terms of women's equality in the office, how did Wiener see herself?
(a) As the voice of reason.
(b) As the feminist killjoy.
(c) As an ineffective force.
(d) As the canary in the coalmine.

3. What did Wiener's mother tell her about discussions about sexism?
(a) Never to put it in writing unless she had a lawyer ready.
(b) To go straight to the head of human resources about this type of problem.
(c) Never to bring the topic up with managers.
(d) To ask her friends what they thought.

4. What does Wiener refer to as the data analytics company's bread and butter?
(a) Word-of-mouth.
(b) Ad clicks.
(c) User interface.
(d) Engagement.

5. What question did the analytics CEO ask Wiener on the occasion of her one-year anniversary with the company?
(a) If it was what she had always envisioned herself as doing.
(b) If it was better than publishing.
(c) If she liked it there.
(d) If it was the longest or shortest year of her life.

Short Answer Questions

1. What was churn, according to Wiener?

2. Who mainly composed Patrick's social group?

3. Where did Wiener go to participate in a hack house?

4. Where was the first startup Wiener worked for in San Francisco located?

5. What was one slogan on the data analytics company's t-shirts it asked employees to wear?

(see the answer key)

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