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This quiz consists of 5 multiple choice and 5 short answer questions through Part V (Pages 216 - 275).

Multiple Choice Questions

1. What did Wiener think good interface design did?
(a) Cultivated the mass suspension of disbelief.
(b) Brought more clients in.
(c) Shamed the competition.
(d) Made something bad look good.

2. What eventually happened to the e-book startup?
(a) It lost all its money and folded.
(b) The open-source startup bought it.
(c) The search-engine giant bought it.
(d) It went on to produce the most popular e-reader in the USA.

3. What did the data analytics startup CEO suggest to Wiener that she should learn in Part II?
(a) Fashion design.
(b) Coding.
(c) An instrument.
(d) How to cook.

4. What did the data analytics CEO tell employees was the enemy of a successful startup?
(a) Investors.
(b) Hubris.
(c) Too many employees.
(d) Complacency.

5. What did many of the workers use to get around the office at the data analytics startup?
(a) Small bicycles.
(b) RipStiks.
(c) Scooters.
(d) Roller skates.

Short Answer Questions

1. What book did Wiener give Patrick when he said he was interested in incarceration?

2. What did Wiener say business allowed men to do in Part III?

3. What happened every Tuesday at noon when Wiener worked at the data analytics startup?

4. How much did Wiener pay in rent for her own studio apartment in Part II?

5. Who did Wiener meet with in Part III who formerly worked for the analytics company and now said his conscience was clearer?

(see the answer key)

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