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This quiz consists of 5 multiple choice and 5 short answer questions through Part IV (Pages 157 - 215).

Multiple Choice Questions

1. What kind of app did the data analytics CTO create for fun that he and Wiener talked about?
(a) A fashion app.
(b) A language studies app.
(c) A running app.
(d) A cocktail-and-literature app.

2. How much was the startup's initial funding round that Wiener joins in New York City?
(a) 10 million dollars.
(b) 3 million dollars.
(c) 6 million dollars.
(d) 5 million dollars.

3. Who were the core users of the data analytics startup's products?
(a) Schools.
(b) Art companies.
(c) NGOs.
(d) Programmers and data scientists.

4. How did Wiener think tech startups spent money?
(a) Lavishly.
(b) Painfully.
(c) Deliberately.
(d) Carefully.

5. What did Wiener think it was easy for her customers to do with her?
(a) Be charmed by her.
(b) Say no.
(c) Manipulate her.
(d) Ignore her.

Short Answer Questions

1. What analogy does the data analytics CEO often use with employees to describe the nature of their business?

2. What was Wiener's new job title at the open source startup?

3. What was one slogan on the data analytics company's t-shirts it asked employees to wear?

4. What eventually happened to the e-book startup?

5. What new team at the open-source startup did Wiener join in Part IV?

(see the answer key)

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