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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In what essay does Eco discuss the qualities of blue jeans?
(a) "Cowboy Pants."
(b) "Denim Nightmare."
(c) "Lumbar Thought."
(d) "Levi's Plague."

2. In "Two Families of Objects," Eco states that all of the objects for sale represent a kind of what?
(a) "Useless junk."
(b) "Unique appeal."
(c) "Undifferentiated desire."
(d) "Obscurity."

3. Eco suggests that the vital essence of sports becomes further removed by what?
(a) Losing.
(b) Angry fans.
(c) Sports press.
(d) Commercialism.

4. When was Aristotle born?
(a) 442 B.C.
(b) 454 B.C.
(c) 384 B.C.
(d) 420 B.C.

5. Eco writes in "Sports Chatter," "On it and in it, the consumer civilization man actually" does what?
(a) Consumes himself.
(b) Alienates himself.
(c) Destroys his spirit.
(d) Is left feeling hungry.

Short Answer Questions

1. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?

2. Where was Roland Barthes from?

3. Eco suggests that in order to achieve cult status a movie "must provide a completely _____ world so that its fans can quote characters as if they were aspects of the fan's private sectarian world...".

4. When classmates sent a naked girl into St. Thomas Aquinas' room when he was trying to become an abbot, what did he do?

5. According to Eco, spectator sports are "morally superior" to war because they only involve what?

Short Essay Questions

1. How many inter-textual archetypes were used in Casablanca, according to Eco? What does this do?

2. Whose lecture does Eco discuss in "Language, Power, Force"? Why?

3. How does Eco relate sports to culture and entertainment in "Sports Chatter"?

4. What is Eco's principle statement in "Lady Barbara" and "Lumbar Support"?

5. What was the worst thing to ever happen to St. Thomas Aquinas, according to Eco in "In Praise of St. Thomas"?

6. How and from whom did St. Thomas unlock the secrets of reason, according to Eco?

7. How does semiotics assist in understanding language and communication, according to Eco?

8. What incident does Eco describe in "A Photograph"? What questions does this bring up?

9. What criticisms does Eco demonstrate over the theories of Hans Sedlmayr?

10. What conclusions does Eco come to regarding the definition of power in "Language, Power, Force"?

(see the answer keys)

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