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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Eco suggests that engaging in sport is now confused with what?
(a) Admiring sport.
(b) Coaching sport.
(c) Discussing sport.
(d) Watching television.

2. According to Eco, language encodes power because it forces one to use already formulated what?
(a) Slang.
(b) Words.
(c) Stereotypes.
(d) Speech patterns.

3. What refers to something such as an particular mark that represents some piece of information?
(a) Trademark.
(b) Symbol.
(c) Signage.
(d) Brand.

4. Hans Sedlmayr was a University Professor of Art History where?
(a) Prague.
(b) Vienna.
(c) London.
(d) Paris.

5. Eco suggests that language is what in the sense that "it compels speech"?
(a) Empowering.
(b) Fascist.
(c) Stimulating.
(d) Encouraging.

Short Answer Questions

1. Whose theory asserts that non-material abstract (but substantial) forms (or ideas), and not the material world of change known to us through sensation, possess the highest and most fundamental kind of reality?

2. In what essay does Eco discuss the qualities of blue jeans?

3. Sedlmayr explores the theme of the lost center through the changes in what over the years?

4. What refers to an original model of a person, ideal example, or a prototype upon which others are copied, patterned, or emulated; a symbol universally recognized by all?

5. Eco writes that the deployment of what "is religion, politics, ideology"?

Short Essay Questions

1. What two types of objects does Eco describe in "Two Families of Objects"?

2. How does semiotics assist in understanding language and communication, according to Eco?

3. How are spectator sports like war, according to Eco? How are they superior?

4. What conclusions does Eco come to regarding the definition of power in "Language, Power, Force"?

5. How many inter-textual archetypes were used in Casablanca, according to Eco? What does this do?

6. How does Hans Sedlmayr examine the theme of man's lost center?

7. How and from whom did St. Thomas unlock the secrets of reason, according to Eco?

8. What qualities must a movie present in order to attain cult status, according to Eco in "Casablanca: Cult Movies and Intertextual Collage"?

9. What does Eco assert about sports in the beginning of "Sports Chatter"?

10. How does Eco relate sports to culture and entertainment in "Sports Chatter"?

(see the answer keys)

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