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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What sport was Eco apparently very bad at it but wanted to fit in the crowd and thus extolled his father to take him to the games?
(a) Baseball.
(b) Tennis.
(c) Hockey.
(d) Soccer.

2. What book of Hans Sedlmayr's is cited by Eco in the book?
(a) Toward a Rigorous Study of Art.
(b) The Quintessence of Riegl's Thought.
(c) Art in Crisis: The Lost Center.
(d) The Subtleties of Modern Art.

3. Eco writes, "Only when the song has become entirely unpleasant will the audience" do what?
(a) Buy the album.
(b) Feel happy at last.
(c) Stand and applaud.
(d) Tell their friends.

4. In what essay does Eco discuss the qualities of blue jeans?
(a) "Cowboy Pants."
(b) "Denim Nightmare."
(c) "Lumbar Thought."
(d) "Levi's Plague."

5. What type of medium focuses on low definition so that the received must fill in gaps on their own?
(a) Dry medium.
(b) Wet medium.
(c) Cool medium.
(d) Hot medium.

Short Answer Questions

1. Eco suggests that language is what in the sense that "it compels speech"?

2. In "A Photograph" Eco references an incident in which a radio station captured the live experience of what?

3. According to Eco, language encodes power because it forces one to use already formulated what?

4. In "Two Families of Objects," Eco states that all of the objects for sale represent a kind of what?

5. Who directed Casablanca?

Short Essay Questions

1. How does semiotics assist in understanding language and communication, according to Eco?

2. What books and authors does Eco cite in "Cogito Interruptus"? What conclusion does he come to of their theories?

3. How many inter-textual archetypes were used in Casablanca, according to Eco? What does this do?

4. Why does Eco maintain sports exist today primarily? How are sports like wax museums?

5. How does Eco refute the theory of communication by Marshall McLuhan?

6. What criticisms does Eco demonstrate over the theories of Hans Sedlmayr?

7. What location does Eco describe in "Two Families of Objects"?

8. How are spectator sports like war, according to Eco? How are they superior?

9. Whose lecture does Eco discuss in "Language, Power, Force"? Why?

10. How and from whom did St. Thomas unlock the secrets of reason, according to Eco?

(see the answer keys)

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