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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Eco suggests that the vital essence of sports becomes further removed by what?
(a) Losing.
(b) Angry fans.
(c) Commercialism.
(d) Sports press.

2. What refers to something such as an particular mark that represents some piece of information?
(a) Brand.
(b) Symbol.
(c) Signage.
(d) Trademark.

3. Eco suggests that language is what in the sense that "it compels speech"?
(a) Stimulating.
(b) Encouraging.
(c) Empowering.
(d) Fascist.

4. In what essay does Eco discuss the qualities of blue jeans?
(a) "Levi's Plague."
(b) "Lumbar Thought."
(c) "Cowboy Pants."
(d) "Denim Nightmare."

5. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) Milan Trade Fair.
(b) The Tokyo Fish Market.
(c) The London Farmers Market.
(d) The Cairo Bazaar.

Short Answer Questions

1. Eco describes Sedlmayr's treatment of art as what?

2. What is the first type of object Eco analyzes in "Two Families of Objects"?

3. Who directed Casablanca?

4. Hans Sedlmayr was a University Professor of Art History where?

5. Eco suggests that sports is a form of what that serves to distract and create wasteful talk with no actual purpose or value?

Short Essay Questions

1. What does Eco assert about sports in the beginning of "Sports Chatter"?

2. What experience does Eco describe in "Lady Barbara"?

3. What location does Eco describe in "Two Families of Objects"?

4. What qualities must a movie present in order to attain cult status, according to Eco in "Casablanca: Cult Movies and Intertextual Collage"?

5. Why was St. Thomas revolutionary, according to Eco?

6. Why does Eco maintain sports exist today primarily? How are sports like wax museums?

7. Whose lecture does Eco discuss in "Language, Power, Force"? Why?

8. What books and authors does Eco cite in "Cogito Interruptus"? What conclusion does he come to of their theories?

9. What is Eco's principle statement in "Lady Barbara" and "Lumbar Support"?

10. How does semiotics assist in understanding language and communication, according to Eco?

(see the answer keys)

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