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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In "Two Families of Objects," Eco states that all of the objects for sale represent a kind of what?
(a) "Useless junk."
(b) "Unique appeal."
(c) "Undifferentiated desire."
(d) "Obscurity."

2. St. Thomas Aquinas was revolutionary in the sense that he was able to do what?
(a) Unite different religions.
(b) Talk to god.
(c) Bring divergent thought together.
(d) See the future.

3. What does Eco describe as "stereotyped situations derived from preceding textual tradition"?
(a) Post-texural frames.
(b) Pre-textural frames.
(c) Omni-textural frames.
(d) Inter-textual frames.

4. Eco suggests that it is the creative interplay of the signs that is what, in "Language, Power, Force"?
(a) Enlightening.
(b) Elevating.
(c) Elemental.
(d) Emancipatory.

5. What refers to a medium that focuses on a single sense in order to foster a "high power of definition"?
(a) Wet medium.
(b) Hot medium.
(c) Dry medium.
(d) Cool medium.

Short Answer Questions

1. What refers to an original model of a person, ideal example, or a prototype upon which others are copied, patterned, or emulated; a symbol universally recognized by all?

2. Hans Sedlmayr was a University Professor of Art History where?

3. Eco relates his experience of having the song "Lady Barbara" burst into his head to what?

4. What famous work did Karl Marx write with Friedrich Engels?

5. According to Eco, language encodes power because it forces one to use already formulated what?

Short Essay Questions

1. What criticisms does Eco demonstrate over the theories of Hans Sedlmayr?

2. How does Eco define "motif"? What word does he choose to use instead?

3. Why does Eco maintain sports exist today primarily? How are sports like wax museums?

4. How does Eco propose that one must free oneself from the confines of language?

5. How are spectator sports like war, according to Eco? How are they superior?

6. What qualities must a movie present in order to attain cult status, according to Eco in "Casablanca: Cult Movies and Intertextual Collage"?

7. What two types of objects does Eco describe in "Two Families of Objects"?

8. Whose lecture does Eco discuss in "Language, Power, Force"? Why?

9. Why was St. Thomas revolutionary, according to Eco?

10. What is Eco's principle statement in "Lady Barbara" and "Lumbar Support"?

(see the answer keys)

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