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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In "Two Families of Objects," Eco states that all of the objects for sale represent a kind of what?
(a) "Unique appeal."
(b) "Useless junk."
(c) "Undifferentiated desire."
(d) "Obscurity."

2. In "Sports Chatter" Eco remarks that it would be easier to have a protest in what than a football field?
(a) A library.
(b) A church.
(c) A restaurant.
(d) An orphanage.

3. Who was Aristotle a student of?
(a) Socrates.
(b) Plato.
(c) William of Ockham.
(d) Zeus.

4. Eco suggests that power contains both elements of "repression" and excitation, power is "plural," and that power is what?
(a) Epressed.
(b) Elemental.
(c) Exercised.
(d) Engaging.

5. When was St. Thomas Aquinas born?
(a) 1324.
(b) 1225.
(c) 1274.
(d) 1374.

6. Eco asserts that sport now exists mainly for what reasons?
(a) Selfish.
(b) Spiritual.
(c) Economic.
(d) Physical.

7. What book of Marshall McLuhan's is cited in "Cogito Interruptus"?
(a) The Mechanical Bride: Folklore of Industrial Man.
(b) The Gutenberg Galaxy: The Making of Typographic Man.
(c) War and Peace in the Global Village.
(d) Understanding Media.

8. Eco maintains that the role of the comic figure is to do what while holding a position that is in stature below the observer?
(a) Divert attention.
(b) Lighten the mood.
(c) Break a rule.
(d) Tell a joke.

9. Eco relates his experience of having the song "Lady Barbara" burst into his head to what?
(a) Booing.
(b) Laughter.
(c) Anticipatory applause.
(d) Heckling.

10. What type of medium focuses on low definition so that the received must fill in gaps on their own?
(a) Cool medium.
(b) Dry medium.
(c) Wet medium.
(d) Hot medium.

11. Where was Leon Foucault from?
(a) Spain.
(b) Morocco.
(c) France.
(d) England.

12. Eco refutes Foucault's concept of language as being what?
(a) Simplistic.
(b) Democratic.
(c) Psychic.
(d) Fascist.

13. Eco writes in "Sports Chatter," "On it and in it, the consumer civilization man actually" does what?
(a) Consumes himself.
(b) Is left feeling hungry.
(c) Alienates himself.
(d) Destroys his spirit.

14. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?
(a) Generate capitol.
(b) Lose all value.
(c) Find a home.
(d) Become useful.

15. Eco states that spectator sports are a form of what, which like war, allows the aggressive impulses to be discharged?
(a) Hygiene.
(b) Therapy.
(c) Exercise.
(d) Prayer.

Short Answer Questions

1. Whose theory asserts that non-material abstract (but substantial) forms (or ideas), and not the material world of change known to us through sensation, possess the highest and most fundamental kind of reality?

2. In "A Photograph" Eco references an incident in which a radio station captured the live experience of what?

3. What is a label formulated by US academics to denote the heterogeneous works of a series of French intellectuals?

4. Where was Roland Barthes from?

5. Eco writes, "Only when the song has become entirely unpleasant will the audience" do what?

(see the answer keys)

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