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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is a label formulated by US academics to denote the heterogeneous works of a series of French intellectuals?
(a) Industrialism.
(b) Neo-Jungianism.
(c) Mass-psychosis.
(d) Post-structuralism.

2. When did construction start on the Roman Colosseum?
(a) 12 A.D.
(b) 72 A.D.
(c) 65 B.C.
(d) 22 B.C.

3. Eco suggests that the vital essence of sports becomes further removed by what?
(a) Sports press.
(b) Commercialism.
(c) Angry fans.
(d) Losing.

4. According to Eco, language encodes power because it forces one to use already formulated what?
(a) Speech patterns.
(b) Stereotypes.
(c) Slang.
(d) Words.

5. Who was Aristotle a student of?
(a) Socrates.
(b) William of Ockham.
(c) Zeus.
(d) Plato.

6. Eco suggests that it is the creative interplay of the signs that is what, in "Language, Power, Force"?
(a) Elevating.
(b) Elemental.
(c) Emancipatory.
(d) Enlightening.

7. When was St. Thomas Aquinas born?
(a) 1374.
(b) 1225.
(c) 1324.
(d) 1274.

8. Where was Leon Foucault from?
(a) Morocco.
(b) France.
(c) England.
(d) Spain.

9. Hans Sedlmayr was a University Professor of Art History where?
(a) Vienna.
(b) Prague.
(c) Paris.
(d) London.

10. Where was St. Thomas Aquinas born?
(a) Aquino.
(b) St. Thomas.
(c) London.
(d) Paris.

11. In what essay does Eco discuss the qualities of blue jeans?
(a) "Denim Nightmare."
(b) "Lumbar Thought."
(c) "Cowboy Pants."
(d) "Levi's Plague."

12. What sport was Eco apparently very bad at it but wanted to fit in the crowd and thus extolled his father to take him to the games?
(a) Hockey.
(b) Tennis.
(c) Baseball.
(d) Soccer.

13. What refers to something such as an particular mark that represents some piece of information?
(a) Brand.
(b) Symbol.
(c) Trademark.
(d) Signage.

14. When was Aristotle born?
(a) 442 B.C.
(b) 454 B.C.
(c) 384 B.C.
(d) 420 B.C.

15. Eco asserts that sport now exists mainly for what reasons?
(a) Physical.
(b) Spiritual.
(c) Selfish.
(d) Economic.

Short Answer Questions

1. In "A Photograph" Eco references an incident in which a radio station captured the live experience of what?

2. Who starred in Casablanca?

3. Eco describes Sedlmayr's treatment of art as what?

4. When was the film Casablanca released?

5. Eco relates his experience of having the song "Lady Barbara" burst into his head to what?

(see the answer keys)

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