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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Sedlmayr explores the theme of the lost center through the changes in what over the years?
(a) Politics.
(b) Technology.
(c) Architecture.
(d) Art.

2. What is a label formulated by US academics to denote the heterogeneous works of a series of French intellectuals?
(a) Neo-Jungianism.
(b) Industrialism.
(c) Post-structuralism.
(d) Mass-psychosis.

3. What refers to something such as an particular mark that represents some piece of information?
(a) Brand.
(b) Symbol.
(c) Signage.
(d) Trademark.

4. What refers to a medium that focuses on a single sense in order to foster a "high power of definition"?
(a) Cool medium.
(b) Dry medium.
(c) Hot medium.
(d) Wet medium.

5. When was Karl Marx born?
(a) 1822.
(b) 1818.
(c) 1815.
(d) 1828.

6. What was the Roman Colosseum used principally to host?
(a) Theatre.
(b) Soccer.
(c) Gladiatorial shows.
(d) Chariot races.

7. When was Roland Barthes born?
(a) 1923.
(b) 1915.
(c) 1920.
(d) 1918.

8. Who directed Casablanca?
(a) George Stevens.
(b) Michael Curtiz.
(c) George Stevens.
(d) Elia Kazan.

9. When was St. Thomas Aquinas born?
(a) 1324.
(b) 1374.
(c) 1274.
(d) 1225.

10. Who starred in Casablanca?
(a) Burt Lancaster.
(b) Humphrey Bogart.
(c) Marvin Sales.
(d) James Dean.

11. Eco relates his experience of having the song "Lady Barbara" burst into his head to what?
(a) Heckling.
(b) Laughter.
(c) Booing.
(d) Anticipatory applause.

12. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?
(a) Become useful.
(b) Lose all value.
(c) Generate capitol.
(d) Find a home.

13. Eco states that spectator sports are a form of what, which like war, allows the aggressive impulses to be discharged?
(a) Prayer.
(b) Exercise.
(c) Hygiene.
(d) Therapy.

14. In "Sports Chatter" Eco remarks that it would be easier to have a protest in what than a football field?
(a) An orphanage.
(b) A restaurant.
(c) A church.
(d) A library.

15. Eco states that Thomas had to unhook Aristotle's teachings from the use they were being put to by whom?
(a) The Averrroes.
(b) The Mongols.
(c) The Romans.
(d) The Greeks.

Short Answer Questions

1. Where was St. Thomas Aquinas born?

2. What famous work did Karl Marx write with Friedrich Engels?

3. What type of medium focuses on low definition so that the received must fill in gaps on their own?

4. St. Thomas Aquinas was revolutionary in the sense that he was able to do what?

5. What book of Hans Sedlmayr's is cited by Eco in the book?

(see the answer keys)

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