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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What book of Hans Sedlmayr's is cited by Eco in the book?
(a) Art in Crisis: The Lost Center.
(b) The Quintessence of Riegl's Thought.
(c) The Subtleties of Modern Art.
(d) Toward a Rigorous Study of Art.

2. What is a label formulated by US academics to denote the heterogeneous works of a series of French intellectuals?
(a) Neo-Jungianism.
(b) Industrialism.
(c) Mass-psychosis.
(d) Post-structuralism.

3. Eco maintains that the role of the comic figure is to do what while holding a position that is in stature below the observer?
(a) Tell a joke.
(b) Break a rule.
(c) Divert attention.
(d) Lighten the mood.

4. Where was Karl Marx born?
(a) Germany.
(b) Poland.
(c) Russia.
(d) Spain.

5. In "Two Families of Objects," Eco states that all of the objects for sale represent a kind of what?
(a) "Obscurity."
(b) "Unique appeal."
(c) "Undifferentiated desire."
(d) "Useless junk."

6. When were the earliest American blue jeans made?
(a) 1854.
(b) 1873.
(c) 1874.
(d) 1863.

7. Eco writes in "Sports Chatter," "On it and in it, the consumer civilization man actually" does what?
(a) Is left feeling hungry.
(b) Destroys his spirit.
(c) Consumes himself.
(d) Alienates himself.

8. What was the Roman Colosseum used principally to host?
(a) Gladiatorial shows.
(b) Chariot races.
(c) Theatre.
(d) Soccer.

9. What famous work did Karl Marx write with Friedrich Engels?
(a) The Philosophical Manifesto of the Historical School of Law.
(b) The Communist Manifesto.
(c) The Poverty of Philosophy.
(d) Notes on James Mill.

10. Eco suggests that both Hans Sedlmayr and Marshall McLuhan use similar facts and arrive at what?
(a) Opposite conclusions.
(b) Dead ends.
(c) The point where they started.
(d) A preposterous opinion.

11. In what essay does Eco discuss the qualities of blue jeans?
(a) "Levi's Plague."
(b) "Lumbar Thought."
(c) "Denim Nightmare."
(d) "Cowboy Pants."

12. What is the first type of object Eco analyzes in "Two Families of Objects"?
(a) The antique object.
(b) The common object.
(c) The significant object.
(d) The beautiful object.

13. What refers to something such as an particular mark that represents some piece of information?
(a) Trademark.
(b) Symbol.
(c) Signage.
(d) Brand.

14. When did St. Thomas Aquinas die?
(a) 1268.
(b) 1277.
(c) 1274.
(d) 1226.

15. In "Sports Chatter" Eco remarks that it would be easier to have a protest in what than a football field?
(a) A church.
(b) An orphanage.
(c) A library.
(d) A restaurant.

Short Answer Questions

1. Eco relates his experience of having the song "Lady Barbara" burst into his head to what?

2. Eco believes that Sedlmayr's entire book exists to provide evidence of what?

3. Eco describes Sedlmayr's treatment of art as what?

4. How many inter-textual archetypes are used in Casablanca, according to Eco?

5. When was Roland Barthes born?

(see the answer keys)

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