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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What book of Hans Sedlmayr's is cited by Eco in the book?
(a) The Subtleties of Modern Art.
(b) Art in Crisis: The Lost Center.
(c) Toward a Rigorous Study of Art.
(d) The Quintessence of Riegl's Thought.

2. Eco suggests that the vital essence of sports becomes further removed by what?
(a) Losing.
(b) Commercialism.
(c) Sports press.
(d) Angry fans.

3. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) Milan Trade Fair.
(b) The London Farmers Market.
(c) The Tokyo Fish Market.
(d) The Cairo Bazaar.

4. Eco suggests that both Hans Sedlmayr and Marshall McLuhan use similar facts and arrive at what?
(a) Dead ends.
(b) Opposite conclusions.
(c) A preposterous opinion.
(d) The point where they started.

5. Where was Leon Foucault from?
(a) France.
(b) England.
(c) Morocco.
(d) Spain.

6. When was Karl Marx born?
(a) 1828.
(b) 1818.
(c) 1822.
(d) 1815.

7. Sedlmayr explores the theme of the lost center through the changes in what over the years?
(a) Politics.
(b) Architecture.
(c) Technology.
(d) Art.

8. How old was St. Thomas Aquinas at his death?
(a) 55.
(b) 49.
(c) 34.
(d) 61.

9. When was Aristotle born?
(a) 420 B.C.
(b) 442 B.C.
(c) 454 B.C.
(d) 384 B.C.

10. Hans Sedlmayr was a University Professor of Art History where?
(a) London.
(b) Vienna.
(c) Prague.
(d) Paris.

11. Eco refutes Foucault's concept of language as being what?
(a) Fascist.
(b) Democratic.
(c) Simplistic.
(d) Psychic.

12. When was Roland Barthes born?
(a) 1923.
(b) 1920.
(c) 1918.
(d) 1915.

13. Where was Karl Marx born?
(a) Spain.
(b) Germany.
(c) Russia.
(d) Poland.

14. What book of Marshall McLuhan's is cited in "Cogito Interruptus"?
(a) War and Peace in the Global Village.
(b) The Gutenberg Galaxy: The Making of Typographic Man.
(c) Understanding Media.
(d) The Mechanical Bride: Folklore of Industrial Man.

15. Eco asserts that sport now exists mainly for what reasons?
(a) Physical.
(b) Spiritual.
(c) Selfish.
(d) Economic.

Short Answer Questions

1. When did St. Thomas Aquinas die?

2. Eco describes Sedlmayr's treatment of art as what?

3. How many inter-textual archetypes are used in Casablanca, according to Eco?

4. What refers to something such as an particular mark that represents some piece of information?

5. Where was Roland Barthes from?

(see the answer keys)

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