2. Eco suggests that sports is a form of what that serves to distract and create wasteful talk with no actual purpose or value?
(a) Therapy.
(b) Entertainment.
(c) Chatter.
(d) Barbarism.

3. According to Eco, spectator sports are "morally superior" to war because they only involve what?
(a) Strategic coaching.
(b) Willing participants.
(c) Paid athletes.
(d) Teamwork.

4. What type of medium focuses on low definition so that the received must fill in gaps on their own?
(a) Cool medium.
(b) Dry medium.
(c) Wet medium.
(d) Hot medium.

5. Who starred in Casablanca?
(a) Humphrey Bogart.
(b) Burt Lancaster.
(c) Marvin Sales.
(d) James Dean.

6. Eco writes in "Sports Chatter," "On it and in it, the consumer civilization man actually" does what?
(a) Alienates himself.
(b) Destroys his spirit.
(c) Consumes himself.
(d) Is left feeling hungry.

7. What refers to a medium that focuses on a single sense in order to foster a "high power of definition"?
(a) Dry medium.
(b) Cool medium.
(c) Wet medium.
(d) Hot medium.

8. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) Milan Trade Fair.
(b) The Cairo Bazaar.
(c) The London Farmers Market.
(d) The Tokyo Fish Market.

9. Eco suggests that both Hans Sedlmayr and Marshall McLuhan use similar facts and arrive at what?
(a) Opposite conclusions.
(b) A preposterous opinion.
(c) The point where they started.
(d) Dead ends.

10. Who was Aristotle a student of?
(a) William of Ockham.
(b) Socrates.
(c) Plato.
(d) Zeus.

11. What book of Hans Sedlmayr's is cited by Eco in the book?
(a) The Quintessence of Riegl's Thought.
(b) Toward a Rigorous Study of Art.
(c) Art in Crisis: The Lost Center.
(d) The Subtleties of Modern Art.

12. How old was St. Thomas Aquinas at his death?
(a) 55.
(b) 49.
(c) 61.
(d) 34.

13. In "A Photograph" Eco references an incident in which a radio station captured the live experience of what?
(a) An angry mob.
(b) An earthquake.
(c) Being shut down by the police.
(d) The building burning down.

14. What was the Roman Colosseum used principally to host?
(a) Soccer.
(b) Theatre.
(c) Chariot races.
(d) Gladiatorial shows.

15. What does Eco define as "the simplest narrative unit"?
(a) Paragraph.
(b) Symbol.
(c) Theme.
(d) Motif.

Short Answer Questions

1. Eco suggests that in order to achieve cult status a movie "must provide a completely _____ world so that its fans can quote characters as if they were aspects of the fan's private sectarian world...".

2. Where was Roland Barthes from?

3. Eco suggests that engaging in sport is now confused with what?

4. What book of Marshall McLuhan's is cited in "Cogito Interruptus"?

5. When was the film Casablanca released?

(see the answer keys)

This section contains 438 words
(approx. 2 pages at 300 words per page)

View a FREE sample