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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In "Language, Power, Force" Eco describes a lecture given by Roland Barthes on the subject of what?
(a) Semiology.
(b) Symbology.
(c) Metaphology.
(d) Signology.

2. In what essay does Eco discuss the qualities of blue jeans?
(a) "Levi's Plague."
(b) "Lumbar Thought."
(c) "Cowboy Pants."
(d) "Denim Nightmare."

3. According to Eco, spectator sports are "morally superior" to war because they only involve what?
(a) Paid athletes.
(b) Strategic coaching.
(c) Willing participants.
(d) Teamwork.

4. Where was Karl Marx born?
(a) Spain.
(b) Germany.
(c) Russia.
(d) Poland.

5. What does Eco define as "the simplest narrative unit"?
(a) Paragraph.
(b) Symbol.
(c) Theme.
(d) Motif.

6. Eco maintains that the role of the comic figure is to do what while holding a position that is in stature below the observer?
(a) Divert attention.
(b) Lighten the mood.
(c) Tell a joke.
(d) Break a rule.

7. In "A Photograph" Eco references an incident in which a radio station captured the live experience of what?
(a) The building burning down.
(b) An earthquake.
(c) An angry mob.
(d) Being shut down by the police.

8. Eco suggests that the worst thing to have ever happened to St. Thomas Aquinas was what?
(a) Having a naked girl in his room.
(b) Being named a saint.
(c) The death of his father.
(d) Being born.

9. Eco refutes Foucault's concept of language as being what?
(a) Psychic.
(b) Simplistic.
(c) Democratic.
(d) Fascist.

10. What does Eco describe as "stereotyped situations derived from preceding textual tradition"?
(a) Omni-textural frames.
(b) Post-texural frames.
(c) Inter-textual frames.
(d) Pre-textural frames.

11. When did construction start on the Roman Colosseum?
(a) 72 A.D.
(b) 65 B.C.
(c) 12 A.D.
(d) 22 B.C.

12. When was Leon Foucault born?
(a) 1919.
(b) 1923.
(c) 1912.
(d) 1819.

13. What refers to something such as an particular mark that represents some piece of information?
(a) Trademark.
(b) Brand.
(c) Symbol.
(d) Signage.

14. How many inter-textual archetypes are used in Casablanca, according to Eco?
(a) 12.
(b) 18.
(c) 24.
(d) 15.

15. Eco suggests that engaging in sport is now confused with what?
(a) Admiring sport.
(b) Discussing sport.
(c) Watching television.
(d) Coaching sport.

Short Answer Questions

1. Eco believes that Sedlmayr's entire book exists to provide evidence of what?

2. What is the first type of object Eco analyzes in "Two Families of Objects"?

3. What book of Marshall McLuhan's is cited in "Cogito Interruptus"?

4. Eco states that spectator sports are a form of what, which like war, allows the aggressive impulses to be discharged?

5. How old was St. Thomas Aquinas at his death?

(see the answer keys)

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