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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When was Karl Marx born?
(a) 1828.
(b) 1815.
(c) 1822.
(d) 1818.

2. Where was Roland Barthes from?
(a) Spain.
(b) Poland.
(c) France.
(d) Italy.

3. Eco suggests that both Hans Sedlmayr and Marshall McLuhan use similar facts and arrive at what?
(a) The point where they started.
(b) Opposite conclusions.
(c) A preposterous opinion.
(d) Dead ends.

4. When was Roland Barthes born?
(a) 1920.
(b) 1923.
(c) 1915.
(d) 1918.

5. Eco suggests that power contains both elements of "repression" and excitation, power is "plural," and that power is what?
(a) Epressed.
(b) Exercised.
(c) Engaging.
(d) Elemental.

6. Eco describes Sedlmayr's treatment of art as what?
(a) Excessively reductionistic.
(b) Rudimentary.
(c) Simplistic.
(d) Shallow.

7. Eco asserts that sport now exists mainly for what reasons?
(a) Physical.
(b) Selfish.
(c) Spiritual.
(d) Economic.

8. When was Hans Sedlmayr born?
(a) 1896.
(b) 1905.
(c) 1901.
(d) 1909.

9. Eco writes that the deployment of what "is religion, politics, ideology"?
(a) Communication.
(b) Reality.
(c) Space.
(d) Time.

10. Eco writes in "Sports Chatter," "On it and in it, the consumer civilization man actually" does what?
(a) Consumes himself.
(b) Alienates himself.
(c) Destroys his spirit.
(d) Is left feeling hungry.

11. Eco suggests that the worst thing to have ever happened to St. Thomas Aquinas was what?
(a) Being named a saint.
(b) The death of his father.
(c) Having a naked girl in his room.
(d) Being born.

12. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) The London Farmers Market.
(b) The Cairo Bazaar.
(c) The Tokyo Fish Market.
(d) Milan Trade Fair.

13. Where was Karl Marx born?
(a) Germany.
(b) Poland.
(c) Spain.
(d) Russia.

14. When were the earliest American blue jeans made?
(a) 1873.
(b) 1854.
(c) 1863.
(d) 1874.

15. Eco states that Thomas had to unhook Aristotle's teachings from the use they were being put to by whom?
(a) The Mongols.
(b) The Greeks.
(c) The Romans.
(d) The Averrroes.

Short Answer Questions

1. When was St. Thomas Aquinas born?

2. In "Two Families of Objects," Eco states that all of the objects for sale represent a kind of what?

3. What device demonstrating the effect of the Earth's rotation was Leon Foucault responsible for?

4. What refers to an original model of a person, ideal example, or a prototype upon which others are copied, patterned, or emulated; a symbol universally recognized by all?

5. When was the film Casablanca released?

(see the answer keys)

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