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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who directed Casablanca?
(a) George Stevens.
(b) Michael Curtiz.
(c) George Stevens.
(d) Elia Kazan.

2. When were the earliest American blue jeans made?
(a) 1873.
(b) 1863.
(c) 1854.
(d) 1874.

3. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?
(a) Become useful.
(b) Generate capitol.
(c) Find a home.
(d) Lose all value.

4. How many inter-textual archetypes are used in Casablanca, according to Eco?
(a) 12.
(b) 15.
(c) 18.
(d) 24.

5. In "Sports Chatter" Eco remarks that it would be easier to have a protest in what than a football field?
(a) An orphanage.
(b) A church.
(c) A restaurant.
(d) A library.

6. What refers to something such as an particular mark that represents some piece of information?
(a) Brand.
(b) Trademark.
(c) Signage.
(d) Symbol.

7. Where was Roland Barthes from?
(a) France.
(b) Spain.
(c) Italy.
(d) Poland.

8. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) The Tokyo Fish Market.
(b) The Cairo Bazaar.
(c) Milan Trade Fair.
(d) The London Farmers Market.

9. What device demonstrating the effect of the Earth's rotation was Leon Foucault responsible for?
(a) Foucault's Elliptical.
(b) Foucault's Pendulum.
(c) Foucault's Merry-go-round.
(d) Foucault's Swing.

10. Who was the mother of St. Thomas Aquinas?
(a) Theodora Countess of Theate.
(b) Alezona of Aquinas.
(c) Joan of Arc.
(d) Maria Alexandra Corvesa.

11. What does Eco define as "the simplest narrative unit"?
(a) Symbol.
(b) Motif.
(c) Theme.
(d) Paragraph.

12. Sedlmayr asserts that what is a rejection of the upward thrust of other buildings and implies that it means a disconnection from the earth?
(a) The "cantilever."
(b) The "plank."
(c) The "platform."
(d) The see-saw."

13. When was Karl Marx born?
(a) 1815.
(b) 1828.
(c) 1818.
(d) 1822.

14. What sport was Eco apparently very bad at it but wanted to fit in the crowd and thus extolled his father to take him to the games?
(a) Hockey.
(b) Soccer.
(c) Baseball.
(d) Tennis.

15. What refers to a medium that focuses on a single sense in order to foster a "high power of definition"?
(a) Wet medium.
(b) Cool medium.
(c) Hot medium.
(d) Dry medium.

Short Answer Questions

1. Eco suggests that power contains both elements of "repression" and excitation, power is "plural," and that power is what?

2. Eco maintains that the role of the comic figure is to do what while holding a position that is in stature below the observer?

3. Who was Aristotle a student of?

4. When was St. Thomas Aquinas born?

5. Eco writes, "Only when the song has become entirely unpleasant will the audience" do what?

(see the answer keys)

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