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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When did St. Thomas Aquinas die?
(a) 1277.
(b) 1274.
(c) 1226.
(d) 1268.

2. Eco states that spectator sports are a form of what, which like war, allows the aggressive impulses to be discharged?
(a) Therapy.
(b) Prayer.
(c) Exercise.
(d) Hygiene.

3. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) Milan Trade Fair.
(b) The Cairo Bazaar.
(c) The Tokyo Fish Market.
(d) The London Farmers Market.

4. In "A Photograph" Eco references an incident in which a radio station captured the live experience of what?
(a) Being shut down by the police.
(b) An earthquake.
(c) The building burning down.
(d) An angry mob.

5. When did construction start on the Roman Colosseum?
(a) 65 B.C.
(b) 22 B.C.
(c) 72 A.D.
(d) 12 A.D.

6. Sedlmayr explores the theme of the lost center through the changes in what over the years?
(a) Politics.
(b) Architecture.
(c) Technology.
(d) Art.

7. What was the Roman Colosseum used principally to host?
(a) Theatre.
(b) Chariot races.
(c) Soccer.
(d) Gladiatorial shows.

8. When was Aristotle born?
(a) 384 B.C.
(b) 454 B.C.
(c) 420 B.C.
(d) 442 B.C.

9. In "Sports Chatter" Eco remarks that it would be easier to have a protest in what than a football field?
(a) A church.
(b) An orphanage.
(c) A library.
(d) A restaurant.

10. In "Two Families of Objects," Eco states that all of the objects for sale represent a kind of what?
(a) "Unique appeal."
(b) "Useless junk."
(c) "Undifferentiated desire."
(d) "Obscurity."

11. Eco asserts that sport now exists mainly for what reasons?
(a) Economic.
(b) Spiritual.
(c) Physical.
(d) Selfish.

12. Who starred in Casablanca?
(a) Humphrey Bogart.
(b) Burt Lancaster.
(c) James Dean.
(d) Marvin Sales.

13. Eco believes that Sedlmayr's entire book exists to provide evidence of what?
(a) Questions that exist within Sedlmayr's mind.
(b) A conclusion that has already been made in Sedlmayr's mind.
(c) Political conspiracy.
(d) The human condition.

14. How many inter-textual archetypes are used in Casablanca, according to Eco?
(a) 12.
(b) 15.
(c) 18.
(d) 24.

15. According to Eco, language encodes power because it forces one to use already formulated what?
(a) Slang.
(b) Stereotypes.
(c) Words.
(d) Speech patterns.

Short Answer Questions

1. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?

2. According to Eco, spectator sports are "morally superior" to war because they only involve what?

3. Eco suggests that engaging in sport is now confused with what?

4. What type of medium focuses on low definition so that the received must fill in gaps on their own?

5. Eco writes in "Sports Chatter," "On it and in it, the consumer civilization man actually" does what?

(see the answer keys)

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