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This quiz consists of 5 multiple choice and 5 short answer questions through Section XI Chapter 6 239-268.

Multiple Choice Questions

1. What refers to something such as an particular mark that represents some piece of information?
(a) Trademark.
(b) Brand.
(c) Signage.
(d) Symbol.

2. What refers to an original model of a person, ideal example, or a prototype upon which others are copied, patterned, or emulated; a symbol universally recognized by all?
(a) Stereotype.
(b) Archetype.
(c) Inter-textual truth.
(d) Prototype.

3. Eco suggests that the vital essence of sports becomes further removed by what?
(a) Angry fans.
(b) Sports press.
(c) Losing.
(d) Commercialism.

4. When was Superman created?
(a) 1923.
(b) 1917.
(c) 1922.
(d) 1932.

5. What is the second type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages of the philosophia perennis.
(b) The Middle Ages as the site of an ironical revisitation.
(c) The Middle Ages as a pretext.
(d) The Middle Ages as a barbaric age.

Short Answer Questions

1. When was Roland Barthes born?

2. According to Eco, spectator sports are "morally superior" to war because they only involve what?

3. Eco asserts that terrorism gives what a reason to exist?

4. Eco proposes that tourists at Disney must have a certain passivity and behave as what in order to enjoy themselves?

5. What is the third realm of hyper reality discussed by Eco in "Travels in Hyper Reality"?

(see the answer key)

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