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This quiz consists of 5 multiple choice and 5 short answer questions through Section XI Chapter 6 239-268.

Multiple Choice Questions

1. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) The Tokyo Fish Market.
(b) The Cairo Bazaar.
(c) Milan Trade Fair.
(d) The London Farmers Market.

2. What famous work did Karl Marx write with Friedrich Engels?
(a) The Philosophical Manifesto of the Historical School of Law.
(b) Notes on James Mill.
(c) The Communist Manifesto.
(d) The Poverty of Philosophy.

3. What refers to a medium that focuses on a single sense in order to foster a "high power of definition"?
(a) Hot medium.
(b) Cool medium.
(c) Dry medium.
(d) Wet medium.

4. Eco believes that Sedlmayr's entire book exists to provide evidence of what?
(a) A conclusion that has already been made in Sedlmayr's mind.
(b) Questions that exist within Sedlmayr's mind.
(c) The human condition.
(d) Political conspiracy.

5. Where was Roland Barthes from?
(a) Poland.
(b) Spain.
(c) France.
(d) Italy.

Short Answer Questions

1. Where is Disneyland Park located?

2. Eco creates a language for talking about communication transmission in which there is a source that sends out a signal via a transmitter through what?

3. In "Culture as a Show Business" Eco discusses the fact that culture until recently dictated that things must be what?

4. What was the Roman Colosseum used principally to host?

5. What were a Marxist-Leninist terrorist group based in Italy and active, via a number of political assassinations, during the "Years of Lead"?

(see the answer key)

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