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This quiz consists of 5 multiple choice and 5 short answer questions through Section XI Chapter 6 239-268.

Multiple Choice Questions

1. What does Eco assert is the natural and final extension of photorealism?
(a) Advertising.
(b) Photography.
(c) Holography.
(d) Sepiography.

2. Eco suggests that sports is a form of what that serves to distract and create wasteful talk with no actual purpose or value?
(a) Therapy.
(b) Entertainment.
(c) Barbarism.
(d) Chatter.

3. When did construction start on the Roman Colosseum?
(a) 72 A.D.
(b) 12 A.D.
(c) 65 B.C.
(d) 22 B.C.

4. Eco proposes that tourists at Disney must have a certain passivity and behave as what in order to enjoy themselves?
(a) Children.
(b) Consumers.
(c) Robots.
(d) Wild animals.

5. Marshall McLuhan states that the constant barrage of information leads to what?
(a) A passive ingestion of media.
(b) A slowing of the human thought process.
(c) An overabundance of trivial knowledge.
(d) A loss of self.

Short Answer Questions

1. Eco suggests that both Hans Sedlmayr and Marshall McLuhan use similar facts and arrive at what?

2. When was Umberto Eco born?

3. What refers to something such as an particular mark that represents some piece of information?

4. Who directed 2001: A Space Odyssey?

5. What is the first type of object Eco analyzes in "Two Families of Objects"?

(see the answer key)

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