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This quiz consists of 5 multiple choice and 5 short answer questions through Section XI Chapter 6 239-268.

Multiple Choice Questions

1. What ideology of progress seeks to improve the world through the use of science and technology?
(a) Negativistic-factual.
(b) Positivistic-technological.
(c) Materialistic-historical.
(d) Religion.

2. Eco relates his experience of having the song "Lady Barbara" burst into his head to what?
(a) Booing.
(b) Laughter.
(c) Heckling.
(d) Anticipatory applause.

3. In "City of Robots," Eco asserts that in America there are cities that are created purely for what?
(a) Entertainment.
(b) Devastation.
(c) Money making.
(d) Hope.

4. Eco suggests that both Hans Sedlmayr and Marshall McLuhan use similar facts and arrive at what?
(a) A preposterous opinion.
(b) Opposite conclusions.
(c) The point where they started.
(d) Dead ends.

5. Eco proposes that tourists at Disney must have a certain passivity and behave as what in order to enjoy themselves?
(a) Robots.
(b) Wild animals.
(c) Consumers.
(d) Children.

Short Answer Questions

1. What fake aspect was built to house the Ringling Museum of Art?

2. The works of art within the Ringling Museum of Art are what?

3. Eco suggests that the multinational system is very stable and that the only danger to it is a situation of what?

4. The Middle Ages was a period of European history from the 5th century to what century?

5. What refers to something such as an particular mark that represents some piece of information?

(see the answer key)

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